Experience

TBX Solutions Inc.

• Canada
• Machinery Manufacturing
• 1 - 100 Employee

• President

  • Feb 2023 - Present

  TBX Solutions is specialized in the sales of underground construction machinery, components and spare parts, consumables, as well as engineering and product support services. We are the exclusive Representative of CREG WIRTH TBM for Canada and USA markets. We also supply TBM related parts, consumables and other tunnelling equipment. TBX Solutions is specialized in the sales of underground construction machinery, components and spare parts, consumables, as well as engineering and product support services. We are the exclusive Representative of CREG WIRTH TBM for Canada and USA markets. We also supply TBM related parts, consumables and other tunnelling equipment.



LOVSUNS Tunneling Canada Ltd.

• Canada
• Machinery Manufacturing
• 1 - 100 Employee

• General Manager

  • Aug 2014 - Nov 2022

  Responsible for the overall performance of the company. LOVSUNS is a Canada incorporated company, wholly owned by Liaoning Censcience Industry Corp., who purchased the entire tangible assets and intellectual properties of Caterpillar Tunneling Canada Corp., formerly known as Lovat Inc. LOVSUNS is committed to collaborating with all stakeholders of the underground construction industry and continuing to provide well-proven, world class tunnel boring machines, and servicing our customers around the globe. Our experienced team is ready to help make your project a success with some of the best products and engineering solutions in the market. Show less



Caterpillar Tunneling Canada Corporation

• Canada
• Machinery Manufacturing

• Marketing Manager

  • Apr 2012 - Jul 2014

  1. Brand awareness - team leader for the new Caterpillar Tunneling website, tbm.cat.com 2. Marketing communications - took leading role in developing marketing strategy, ads campaign concept, working closely with major trade media (print and digital) for ads placement and editorials; responsible for quarterly published publication "Tunneling Insider" that are distributed globally to the customers, overseas offices and business partners. 3. Trade shows - work closely with sales team, identify key market opportunities and develop trade show plans and messaging concepts, and execute and represent the company during major industry trade shows, e.g. WTC, NAT and Bauma China. Show less



Caterpillar China Division

• New Business Development and Strategy Integration Manager

  • Oct 2010 - Mar 2012

  1. Took leading role in supporting integration of Distribution & Sales Execution strategies to drive achievement of dealer targets and corporate sales targets in China. Responsible for tracking and supporting progress, scorecards and communication of dealer performance and sales execution improvement projects across various businesses. Led and facilitated resolution of critical issues.2. Led new business development in sustainable development field, e.g. clean conventional energy, decentralized energy-combined heat & power (DECHP), coalmine methane power generation. Served as corporate member representing Caterpillar in the DECHP working group under US/China Energy Cooperation Program to promote and commercialize US technologies for the green energy campaign in China.3. Team leader for Caterpillar China brand image campaign that is aimed at improving the overall business environment for the company in China by strategically and creatively delivering to the key stakeholders and customers the unique differentiators and contributions and impacts that Caterpillar has made in China. Key deliverables include overarching branding messages, branding strategy, ads campaign messaging and artwork, search engine SEO to maximize the brand exposure, and brand equity survey. Show less

• Chief Project Manager

  • Oct 2008 - Sep 2010

  1. Identified market opportunities and took leading role in developing marketing strategies for various industry segments for CAT construction equipment: urban construction, roads, hydropower, railway, airport and demolition. 2. Worked closely and led the major accounts team of the dealers to cover key customers mainly in hydropower and road construction sectors.3. Developed and maintained close working relationship with major Chinese contractors and various industry associations, as well as the relevant government agencies at different administrative levels.4. Took leading role in Sichuan After-quake Rehabilitation and Reconstruction Plan by running successfully the Master Operator Program (MOP), worked closely with various functions across Caterpillar China (product, sales & marketing, district office, training etc.) and dealers, and completed 10 consecutive courses over 10 month period, having trained nearly 500 Cat certified operators. MOP has helped remarkably boost the sales in the territory. 5. One of the main instructors to train the major accounts sales teams of the China dealers on the project sales funnel management. Show less



Beijing Mintel Technology Development Co. Ltd.

• Deputy General Manager

  • Feb 2006 - Sep 2008

  1. Responsible for marketing, sales and services; 2. Restructured dealer network; 3. Differentiated marketing strategy; 4. Achieved record-high government procurement (1.15 mil USD) 1. Responsible for marketing, sales and services; 2. Restructured dealer network; 3. Differentiated marketing strategy; 4. Achieved record-high government procurement (1.15 mil USD)



CMC di Ravenna Beijing Representative Office

• Representative

  • Sep 1995 - Dec 2005

  1. Responsible for China marketing strategy, key account customers CRM, identifying and developing local resources, corporate alliance strategies, construction industries law/decree analysis, etc.. 2. Took leading role in marketing, negotiating and acquisition of: - Shanxi Wanjiazhai Yellow River Diversion Project, South Main, 4 hydraulic tunnels, TBM method, 86.8km, contract value 193mil USD (1997); - Shanxi Wanjiazhai Yellow River Diversion Project, Connecting Section, 1 hydraulic tunnel, TBM method, 13.4km, contract value 31mil USD (2000); - Kunming Zhangjiuhe Water Supply Project, 2 hydraulic tunnels, TBM method, 21km, contract value 500mil RMB (2002); 3. Took leading role in marketing and tendering for: - Guangzhou Metro Line 3; - West Gas Transfer East (Petro China) Nanjing Sanjiangkou River Crossing Project - Beijing Metro Line 5; - Liaoning Dahuofang Water Diversion Project; - Xinjiang Daban Water Diversion Project; - Shanxi Wanjiazhai Yellow River Diversion Project, North Main Show less