hong lu
執行長 at Coretronic Intelligent Cloud Service- Claim this Profile
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Bio
Credentials
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golden pin design award
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Experience
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Coretronic Intelligent Cloud Service
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Taiwan
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IT Services and IT Consulting
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1 - 100 Employee
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執行長
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Aug 2021 - Present
Pdooh platform Pdooh platform
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BFC外滩金融中心文创里
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中國 上海
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總經理General manager
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Oct 2019 - Dec 2021
[BFC外滩金融中心文创里] 2019.10至今 总经理 负责复星集团总部BFC文创里商场之招商策略,日常运营,营销活动,ＩＰ联动，市集活动…等,根据商场发展规划及年度经营目标，制定商户更新及自营书店计划及贯彻执行 ● 结合复星集团战略目标和需求，更新招商策略及落实执行 ● 精细化管理提升转化率,加强团队日常运营ＳＯＰ,确保监督商场销售之转化率，落实新商户的入场租赁方式 ● 商场导流策略,引进ＩＰ,市集,结合商户资源进行引流活动执行,提升商场人流 ● 精准社群营销,根据文创目标受众举办各类讲座,并导入商户进行业绩转换 ● 提出自营书店方案,从网红空间设计到运营策略,选书方向…确保坪效之提升,话题之创造 项目实绩： 1/加强运营,创造单月历史新高业绩 ,善用开幕活动,开幕当天同创历史新高业绩 2/ＳＰ活动首度进行,含ＣＲＭ,满额赠,大众点评等多种活动齐发,确保高轉化率. 3/引进3C数码业态,丰富商场品类 [BFC外滩金融中心文创里] 2019.10至今 总经理 负责复星集团总部BFC文创里商场之招商策略,日常运营,营销活动,ＩＰ联动，市集活动…等,根据商场发展规划及年度经营目标，制定商户更新及自营书店计划及贯彻执行 ● 结合复星集团战略目标和需求，更新招商策略及落实执行 ● 精细化管理提升转化率,加强团队日常运营ＳＯＰ,确保监督商场销售之转化率，落实新商户的入场租赁方式 ● 商场导流策略,引进ＩＰ,市集,结合商户资源进行引流活动执行,提升商场人流 ● 精准社群营销,根据文创目标受众举办各类讲座,并导入商户进行业绩转换 ● 提出自营书店方案,从网红空间设计到运营策略,选书方向…确保坪效之提升,话题之创造 项目实绩： 1/加强运营,创造单月历史新高业绩 ,善用开幕活动,开幕当天同创历史新高业绩 2/ＳＰ活动首度进行,含ＣＲＭ,满额赠,大众点评等多种活动齐发,确保高轉化率. 3/引进3C数码业态,丰富商场品类
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中信書店citic bookstore
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中國 上海
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產品品牌總監product brand director
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Feb 2019 - Oct 2019
全面负责產品中心ＩＰ商品品牌策略及采购工作，規劃多品牌矩陣,根据公司发展规划及年度经营目标，制定商品开发及采购计划，政策，方针及贯彻执行 Brand strategy--- develop new brands matrix for bookstore IP products, build up the product concept and branding guidance. Oversee all aspects of design, marketing, communications, sales, cross-over events and pop-up stores, report to general manager. Product design & manufacture--- lead head quarter design team to develop and execute the product series, cooperate with OEM factories, ensure that all products comply with the requirements from design team and government standards. Leadership of products management in 100 bookstores--- leadership in all areas relating to display, communication and marketing in 100 bookstores , promoting good relationships and active partnerships with over 300 product suppliers. Lead a team of 4 managers and 2 specialists to contribute about 98,000,000 RMB business a year. 項目實績： 1/2019北京世界園藝博覽會紀念商品開發 2/ＭＯＴ旅行博物館品牌開發,與日本浮世繪/梵高等博物館ＩＰ合作商品開發 3/中信自營多品牌矩陣,包含文具,數碼與旅行系列開發 4/全國百家書店文具，數碼，藝術，文創生活商品代銷供應商供貨 5/全國百家書店產品銷售與毛利控管 Show less
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layoo
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Taiwan
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CEO
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Oct 2011 - Jan 2019
建立品牌策略与公司组织, 加强六年来公司整体收入成长为30~150% (YoY),将品牌 [layoo来哟] 拓展至日本,香港,马来西亚,大陆,并开启众多国际设计合作计画,与东京,伦敦,曼谷设计师与柬埔寨工坊合作Layoo is a design brand. We focus on digital marketing solutions to create O2O results. Our products includes hats, bags, clothes and cute groceries. 2011.10- now Founder & Brand director Brand P&L---In charge of product design & brand marketing & operating expenditure; Enhanced YoY Revenue scale in 6 years from 30~150% (YoY), Market share (from 0.1% to 3%) and profitability (turned negative NCA to positive). China project----2017 invited to give speech in Beijing, Hangzhou and Taipei by Sohu.com. Invited to join Yiwu, Wuxi, Chengdu culture and creative expo, 2013-16 joined Shanghai simple life festival, Qingdao Taiwan exhibition, Tianjin and Xiamen culture and creative expo. Digital marketing---A. Social media: short film shooting, news agenda collaborated with brand & product, O2O activities execution. B. Big data advertising: cooperating with AI company to broadcast digital ads expenditure like FB and google; Responsible for ROI, including traffic, conversion and all related indexes. C. Multiple E-commerce platform operation: driving website’s vendor portfolio, product mix, marketing mix for best financial results, optimizing Margin, OPEX, and P&L as such. D. SEO operation: keep optimizing SEO keywords to make organic traffic for official website. Fund raising--- propose business plan to venture and achieve all KPIs, Enhanced YoY Revenue scale 90% (YOY), channels growth 60%, product R&D 130%, international exhibitions 6 times...; cooperation with government, draft R&D plans, get the fund from government 4 times. Total fund raising is 510% of the original capital, rights offering 390% in the 5th year, now the company is in good operation. International strategy--- Pop-up stores and exhibitions in Japan department store and Amazon, HK creative park, Malaysia shopping mall and China exhibitions. Show less
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Farglory Land Development
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Taiwan
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Brand Marketing Manager
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Feb 2010 - Feb 2011
Brand marketing strategy--- In charge of developing marketing strategy for real estate;Cross-over marketing projects with famous brand like Armani Casa , B&O, Regent hotel and National Palace Museum. Achieved No. 1 in both Revenue and Profitability among Farglory land development historical top. Budget control--- control budgets of TV, newspapers, magazines, promotion & PR activities Advertising execution--- design creative advertising materials; commercial film production; cooperating with world-class designers and professional architectural teams. Show less
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Freelance, self-employed
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Taiwan
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Freelance Director
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Feb 2003 - Jan 2009
Direct a featured film《life is wonderful》,won the best director in Iran youth film festival,invited to Milan Piccolo Grande Cinema and giffoni film festival in Italy，seoul youth film festival in Korea. Direct many commercial and documentary films with famous brand like intel, VW, Benq, Jhonny walker... Direct a featured film《life is wonderful》,won the best director in Iran youth film festival,invited to Milan Piccolo Grande Cinema and giffoni film festival in Italy，seoul youth film festival in Korea. Direct many commercial and documentary films with famous brand like intel, VW, Benq, Jhonny walker...
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Education
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2002 - 2004
National Taiwan University
Master's degree, Communication, Journalism, and Related Programs -
1997 - 2001
National Taiwan University
Bachelor's degree, Law
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