Hong Lam Thi Anh
Corporate Communications Lead at Roche Vietnam- Claim this Profile
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Credentials
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Humor, Seriously: Your Secret Weapon in Business (Book Bite)
LinkedInOct, 2023- Sep, 2024 -
Learning Cultural Strategy for Design
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Generative AI for Digital Marketers
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20 Habits of Executive Leadership
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Four Simple Strategies to Boost Creativity and Productivity
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How to Organize Your Time and Your Life
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Design Your First Infographic
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Writing Formal Business Letters and Emails
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Strategic Thinking
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Expore software development and career in technology
American Code LabNov, 2022- Sep, 2024 -
How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity
LinkedInAug, 2022- Sep, 2024 -
Marketing Strategy Case Studies from Leading Brands
LinkedInAug, 2022- Sep, 2024 -
Conducting a SWOT Analysis
LinkedInJul, 2022- Sep, 2024 -
Developing a YouTube Strategy
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Leadership Foundations
LinkedInJul, 2022- Sep, 2024 -
Marketing: Copywriting for Social Media
LinkedInJul, 2022- Sep, 2024 -
Social Media Stories: Creative Strategies and Tips
LinkedInJul, 2022- Sep, 2024 -
The Six Morning Habits of High Performers
LinkedInJul, 2022- Sep, 2024 -
Three Tips for Managing Egos and Difficult Emotions
LinkedInJul, 2022- Sep, 2024 -
Graphic Design Careers: First Steps
LinkedInJun, 2022- Sep, 2024 -
Improve SEO for Your Ecommerce Site
LinkedInMay, 2022- Sep, 2024 -
Learning Video Production and Editing
LinkedInMay, 2022- Sep, 2024 -
Social Media Monitoring: Strategies and Skills
LinkedInMay, 2022- Sep, 2024 -
Thinking, Fast and Slow (Blinkist Summary)
LinkedInApr, 2022- Sep, 2024 -
Account-Based Marketing Foundations
LinkedInMar, 2022- Sep, 2024 -
Prioritizing Your Tasks
LinkedInOct, 2021- Sep, 2024 -
Fundamentals of Digital Marketing
GoogleNov, 2020- Sep, 2024 -
Creating a Culture of Service
LinkedInMay, 2020- Sep, 2024 -
Top Ten Student Graduated with Honor 2014
Hoa Sen UniversityAug, 2014- Sep, 2024
Experience
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Roche Vietnam
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Vietnam
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Biotechnology Research
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1 - 100 Employee
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Corporate Communications Lead
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Apr 2023 - Present
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Corporate Communications Senior Executive
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Sep 2020 - Apr 2023
External Communication (MarCom)• Strategy planning, executing, and managing patient awareness campaigns (online and offline) including workshops, email marketing, social media campaigns in collaboration with patient associations and national authority bodies• Coordinate with marketing teams in developing messages, designs, and contents for symposiums, scientific events, product exhibitions while ensuring corporate brand guidelines are followed and consistent• Content direction and production for Roche fanpage• Write press releases, prepare media kits & monitor PR performance• Serve as liaison between the company and advertising agencies, freelance talents, production suppliers, and other marketing services• Design and produce organic contents (films, podcasts, leaflets, posters, booklets)Internal Communication• Plan, execute, and lead internal communications events (national and regional meetings, teambuilding, CSRs, cross-department communication campaigns)• Design, produce corporate communication materials (visual, audio, video, gimmicks)• Manage internal communications channel (Web, Gsite, intranet, newsletter, community board)• Develop contents for GM speeches, high-level event presentationsSupport office branding and decoration• Plan, manage, and track project budget & expensesAchievement• ‘Exceeded Expectation’ employee in 5 consecutive years• Finalist of Roche Asia Pacific Commercial Excellence • Award 2019 in the category of Business Improvement• Excellent team 2021: Customer experience journey• APAC Rising Star 2023 Show less
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Corporate Communications Executive
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Mar 2017 - Oct 2020
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PR Executive
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Sep 2014 - Jul 2016
Develop and implement PR activities for grand opening ceremonies Write up in-house magazines, GM speeches, annual reports Prepare and supervise the production of publicity brochures, handouts, leaflets, promotional videos, photographs Organise national and CSR events Liaise with and answer inquiries from media Develop and implement PR activities for grand opening ceremonies Write up in-house magazines, GM speeches, annual reports Prepare and supervise the production of publicity brochures, handouts, leaflets, promotional videos, photographs Organise national and CSR events Liaise with and answer inquiries from media
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Bosch Global Software Technologies Vietnam
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Vietnam
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IT Services and IT Consulting
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400 - 500 Employee
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Corporate Communications Intern
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Sep 2013 - Jun 2014
Develop and execute internal communication activities - Coordinate monthly meetings with communicators of divisions to create a platform for business-related updates, sharing, and discussion e.g. recent & up-coming internal & external events, announcements, changes, guidelines, etc. - Design, script, edit, and arrange the production of quarterly internal newsletters, in-house leaflets, editorials, and submissions. Prepare General Manager’s speeches and interview responses. Manage and execute social media, corporate advertisement, and branding activities - Work closely with related departments, design agencies, and billboard vendors to manage the production of highway billboard designs and execution process. Coordinate and manage corporate events (Townhall, Gala Dinner, Apprenticeship Opening Ceremony, MOST visit, Bosch Top 100 Best Salesmen) Show less
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Rentokil Initial Việt Nam
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Vietnam
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Environmental Services
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1 - 100 Employee
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Intern Marketing
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Mar 2013 - Jun 2013
A major international services company providing pest control, hygiene, safety and security solutions for over 60 countries in Europe, North America, Asia Pacific and Africa. * Worked as a graphic designer designing posters, banners, product labels for the company’s trade show and other internal activities. * Researched on the bathroom tissue demand in Ho Chi Minh city and suggested marketing solutions that could help expand the company’s bathroom tissue market. A major international services company providing pest control, hygiene, safety and security solutions for over 60 countries in Europe, North America, Asia Pacific and Africa. * Worked as a graphic designer designing posters, banners, product labels for the company’s trade show and other internal activities. * Researched on the bathroom tissue demand in Ho Chi Minh city and suggested marketing solutions that could help expand the company’s bathroom tissue market.
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Education
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The George Washington University
Short course, Communication and Media Studies -
Hoa Sen University (Not for Profit)
Bachelor's of English, Business English