Experience

Audi China

• China
• Automotive
• 200 - 300 Employee

• Product Manager

  • Jun 2019 - Present

  - Responsible for Audi Premium Platform Electric (PPE) and ICE MLB product management tasks- Responsible for consolidating market input on early phase products, ensure China specific requirements are considered in product definition phase- Provide inter-divisional coordination of assigned projects, steering Audi China product process and leading in joint Product Team, initiating task schedule according to project milestone - As counterpart of AG project team, routinely track of project progress, examine fulfillment of China specific requirements KPIs, and report to management on major milestones- Leading in continuous improvements on cost optimizations for China localized models- Leading in Product Team with JVs, discuss and align the market input with JVs, and propose short-/mid-/long term product measures based on product life-cycle and market feedback - Responsible for synchronization & collaboration within group brands, maximizing the synergies within the group along with uncompromised brand identity- Responsible for coordinating localization negotiation between AG and JVs, maximizing project profitability/sustainability/synchronization, under the premise of ensure product competitiveness



BMW Brilliance Automotive

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Product Manager

  • Jun 2018 - May 2019

  - Responsible for 7 Series/8 Series & brand-new X-SUV localization product management, from strategic/initial phase to normal product lifecycle stage (including product requirements, options, equipment offer, price, volume/mix and business case etc.)- Responsible for brand-new localized large X-SUV strategic definition and product planning, including potential price and volume range analysis (potential LWB opportunity evaluation), product requirements to improve product substance, collaboration with project/engineering team to conduct feasibility & cost analysis, product line equipment proposal- Responsible for 7 Series (LCI) & 8 Series product management, including competition environment definition & benchmark, product line equipment and price definition, volume and business case analysis, product requirements and corresponding Special Edition planning- Responsible for Strategic Market Prognosis (SMP) on large car segment - competition sales volume forecast for next decade based on current segment/major player performance, segment development trend and competition future lifecyle change info- Responsible for BMW Long Range Planning (LRP) on large car segment – BMW large car volume planning for next decade based on SMP competition forecast, current existing BMW model market performance and future lifecycle change plan- Responsible for product equipment lifecycle take-rate planning, ensuring the capacity can enable maximum flexibility on equipment change whilst maximum satisfaction on lean production- Responsible for flex option definition to allow customized demand and extra project profitability- Support Pandora Project to improve working efficiency for Product Management Department and improve the departmental delivery quality and readability (tooling for competition analysis etc.)- Support new car launch process, definition of product advantages and USPs, providing competition analysis and ensuring communication effectiveness & correctness on product



JLR

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Product Manager

  • Apr 2015 - Jun 2018

  - Responsible for Jaguar I-PACE, F-PACE, XF Sportbrake & XJ. Ensure competitive product positioning against key competitors along with achieving corporate profitability target and define product line-up strategy and specific feature walk to cater Chinese customer preference- Representative of Product Marketing for NEV go-to-market strategy, ensure NEV flawless launch- Define Jaguar import product portfolio after localization and ensure corporate planned import product sales mix through visible product differentiation with local model to cater different customer demand, avoiding overlapped customer group- Responsible for Customer Perceived Value Survey to quantify customer interest and importance index on different product equipment, ensuring the new car spec can reflect customer demand- Responsible for Market Intelligence Project including premium segment volume & TP monthly evolution, competition new car launch tracking and management report production- Responsible for Product Dealer Panel Conference to allow routine communication with dealers on market feedback on existing models & expected improvement, expectation for upcoming new models, ensuring future product planning can reflect frontline sales demand- Responsible for Special Edition product planning based on different phases of product lifecycle- Responsible for new car sales guidebook development and communicate product advantages & USPs with internal functions and dealer training academy to maximize new car launch impact- Support new car launch flow to ensure product correctness & effectiveness of communication- Manage departmental annual and quarterly budget planning and agency procurement process

• Graduate Management Trainee rotation at Launch Planning, Product strategy & Product Marketing

  • Apr 2014 - Mar 2015

  - Support InControl telematics and Ingenium powertrain project roll-out planning on JLR portfolio and localization proposal based on key competitor offer status and forecast market trend- Support JLR New Energy Vehicle project, including NEVs customer clinics and price elastics analysis to provide directional NEVs price premium for different segment and power mode- Support new car launch process definition and alignment with related functions on key launch milestone timing and corresponding deliverables, ensuring management approval for launch plan



SIEMENS SINUMERIK Automation Laboratory

• Customized Engineer

  • Mar 2013 - Sep 2013

  - Manage SINUMERIK Anti-collision project and cooperate with Tongji University, gaining score of 1.3 (excellent) in the assessment of Technology Foresight held by Bombardier, Daimler & DB- Develop CNC Online Anti-collision System and insert into SINUMERIK 840D system based on OEM user demand definition and existing traditional off-line solution SWOT analysis- Uplift production efficiency through providing recognition of tooling cutting and non-cutting area to eliminate disadvantage of time consumption on false alarm in off-line solution- Develop breakpoint store and read function to avoid starting from scratch when collision detected in traditional off-line solution to improve production efficiency



Philips Lighting

• Netherlands
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Quality Assurance Intern

  • Jul 2012 - Sep 2012

  - Making weekly production schedule of EL, responsible for supply of raw materials, production and delivery, document update, testing of sampling and result analysis - Making weekly production schedule of EL, responsible for supply of raw materials, production and delivery, document update, testing of sampling and result analysis