Holly (Vershum) Gillentine

Senior Vice President, Marketing & Communications at Catalyst Health Group
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, US

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Experience

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Senior Vice President, Marketing & Communications
      • Jul 2023 - 6 months

      Dallas, Texas, United States

    • United States
    • Think Tanks
    • 700 & Above Employee
    • Chief Member
      • Jan 2022 - 2 years

    • France
    • Manufacturing
    • 700 & Above Employee
    • Vice President, Brand Activation & Marketing Communications
      • Jun 2022 - Jun 2023

      Dallas, Texas

    • France
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Vice President, Brand, Media & Communications
      • Jul 2019 - Jun 2022

      Dallas/Fort Worth Area Driver of brand, media and communications strategy for Essilor of America and its portfolio of lens technology, ensuring we speak in one voice with consumers, eyecare professionals and employees to inspire action and elevate the importance of the best visual solutions. Champion of digital transformation and the guided consumer journey to change consumer behavior driving growth in yearly comprehensive eye exams and the purchase of glasses.

    • Vice President Corporate Communications
      • Oct 2015 - Jul 2019

      Dallas/Fort Worth Area I serve as our chief U.S. storyteller -- ensuring our workforce, customers and industry all know who we are and what we stand for. My role is to drive an understanding of our Mission of improving lives by improving sight and connect it to our strategy through an integrated communications plan encompassing brand building, media relations, digital & social communications, issues management and employee communications. My ultimate goal is ensure all stakeholders understand the Essilor difference… Show more I serve as our chief U.S. storyteller -- ensuring our workforce, customers and industry all know who we are and what we stand for. My role is to drive an understanding of our Mission of improving lives by improving sight and connect it to our strategy through an integrated communications plan encompassing brand building, media relations, digital & social communications, issues management and employee communications. My ultimate goal is ensure all stakeholders understand the Essilor difference ... why our mission, our products, our service and our innovation means a better life for consumers, and growth for our customers and the optical industry overall.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Executive Director, Consumer Marketing
      • May 2010 - Oct 2015

      As the consumer marketing practice lead, I believed in my clients, what they stood for and the products and services they sold. I led a talented team of more than 20 professionals in delivering strong insights, bold ideas and media and consumer engagement on behalf of our clients every day. My client roster included companies like PetSmart, Massage Envy, Texas Instruments and NRG Energy for their strategic communications and brand initiatives.

    • Vice President
      • Jan 2007 - May 2010

    • United States
    • Higher Education
    • 700 & Above Employee
    • Sloan Visiting Professional
      • Mar 2015 - Mar 2015

      Athens, Ohio Taught more than 10 classes of talented marketing communications professionals in the E.W. Scripps School of Journalism at my Alma Mater, Ohio University. Perfected presentation skills and coached more than 15 students individually on marketing, PR and advertising profession.

    • United States
    • Software Development
    • 200 - 300 Employee
    • Senior Manager of Public Relations
      • 2006 - 2006

    • United States
    • Retail
    • 700 & Above Employee
    • Manager of Brand Public Relations
      • 2004 - 2006

    • United States
    • Law Practice
    • 200 - 300 Employee
    • Marketing Manager
      • 2003 - 2004

    • Marketing Manager
      • 2000 - 2002

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Supervisor
      • 1997 - 2000

    • Assistant Account Executive
      • 1996 - 1997

Education

  • INSEAD
    Advanced Management Certification
    2019 - 2019
  • Southern Methodist University - Cox School of Business
    MBA, Marketing
    1999 - 2001
  • Ohio University
    BSJ, Journalism/Public Relations
    1992 - 1996

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