Holly McKinzie

Senior Supervisor at Cutwater
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Delivering Bad News to a Customer
    LinkedIn
    Nov, 2019
    - Sep, 2024
  • Improving Your Focus
    LinkedIn
    Nov, 2019
    - Sep, 2024
  • Working with Upset Customers
    LinkedIn
    Nov, 2019
    - Sep, 2024
  • Time Management Fundamentals
    LinkedIn
    Oct, 2019
    - Sep, 2024
  • California Food Handler
    ServSafe National Restaurant Association
    Sep, 2015
    - Sep, 2024

Experience

  • Cutwater
    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Senior Supervisor
      • Apr 2022 - Present

      Accounts: National Marine Manufacturer's Association (NMMA) Hartz Accounts: National Marine Manufacturer's Association (NMMA) Hartz

  • UM Worldwide
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Media Supervisor
      • Mar 2020 - Apr 2022

      Accounts: Zillow Truvia Charles Schwab (Retail Services) Gerald Huff Fund for Humanity (Pro-Bono Project) 4A's Institute of Advanced Advertising Studies (Feb-May 2021) * Nominated by UMSF leadership to partake in a 15-week Advanced Advertising course * Collaborated with other rising leaders from various verticals and agencies across the industry to partake in an expedited client pitch process Accounts: Zillow Truvia Charles Schwab (Retail Services) Gerald Huff Fund for Humanity (Pro-Bono Project) 4A's Institute of Advanced Advertising Studies (Feb-May 2021) * Nominated by UMSF leadership to partake in a 15-week Advanced Advertising course * Collaborated with other rising leaders from various verticals and agencies across the industry to partake in an expedited client pitch process

  • DoubleVerify
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Manager
      • Jan 2019 - Feb 2020

      *Hands on management of many clients’ business processes including, but not limited to onboarding and implementation, reporting, training, optimization recommendations and coordination with billing *Identified patterns and surfaced ideas to improve quality and internal process, productivity and efficiency *Developed and maintained strong, active relationships with clients at both senior and mid-management levels *Successfully retained all clients and helped onboard more while strategically finding opportunity for upsells and cross-sells *Finessed sometimes complicated relationships and streamline communication across Advertisers, Agencies, Networks, Publishers, and 3rd Party Technology partners.

    • Media Planner
      • Sep 2017 - Jan 2019

      Charles Schwab - Retail Services*Created DR focused media plans across many media channels*Managed day-to-day implementation, monthly optimization, and performance of campaign activities*Created organizational docs to track authorizations, budgets, and the reconciliation process*Aided multiple custom thought leadership programs from brief to launch with partners such as CNN and CNBC*Provided high profile clients with monthly and quarterly competitive data reports that reached the CEO*Built and maintained strong working relationships with clients, vendors and publishers to ensure an effective creation and implementation across multiple campaigns at one time*Mentored Associate and provided opportunities for continued growth and advancement*Point of contact for multiple research, data and planning tools

    • Associate Media Planner
      • Jun 2016 - Aug 2017

      Charles Schwab - Trading Services*Assist media planner and supervisor on media plan development including competitive analysis and RFP’s*Aid in resolution of billing discrepancies, monitor campaign delivery and tracking QA*Maintain publisher relations and recommend monthly optimizations

  • Franklin Templeton Investments
    • Hungary
    • 1 - 100 Employee
    • Global Advertising Intern
      • Jun 2015 - Sep 2015

      *Project managed several global marketing initiatives *Oversaw and assisted in Advertising campaigns from brief to launch *Director level presentation on the state of Saudi Arabian stock market *Facilitated final stages of global advertising billing process to prepare for new database *Organized annual business unit planning meeting to include ten+ stakeholders, multiple media partners and 20+ FTI employees *Project managed several global marketing initiatives *Oversaw and assisted in Advertising campaigns from brief to launch *Director level presentation on the state of Saudi Arabian stock market *Facilitated final stages of global advertising billing process to prepare for new database *Organized annual business unit planning meeting to include ten+ stakeholders, multiple media partners and 20+ FTI employees

Education

  • University of California, Santa Cruz
    Anthropology
    2012 - 2016
  • Redwood High School
    2008 - 2012

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