Holly McAfee
Director of Communications at Serge- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Brent Vawter
Holly is determination personified. She sees what could/should be, and steadily chips away at it while winning the favor and cooperation of everyone along the way. She collects great ideas, builds a coalition of others bought into the purpose, and quietly delivers incredible work. And when it comes to her character, one trait stands tall - she builds people up. In every interaction, she shows respect and value for those around her. I've truly enjoyed collaborating with her these 5 years!
David Balinski
We all enjoy connecting with those who are positive and energetic. Holly McAfee is one of those people. She is a consummate professional and will be a connector for the benefit of any organization. She is passionate about many things including her family, her work and most of all her faith. This brings a quality that when you are done speaking with her or working with her, you know that you are dealing with the real thing. Two things to remember about Holly. One is her infectious and positive demeanor that brings meaning to any task. And number two, her desire to leave things better than when she found them. I recommend Holly for any role and know from experience, her marketing and communications skills are second to none.
Brent Vawter
Holly is determination personified. She sees what could/should be, and steadily chips away at it while winning the favor and cooperation of everyone along the way. She collects great ideas, builds a coalition of others bought into the purpose, and quietly delivers incredible work. And when it comes to her character, one trait stands tall - she builds people up. In every interaction, she shows respect and value for those around her. I've truly enjoyed collaborating with her these 5 years!
David Balinski
We all enjoy connecting with those who are positive and energetic. Holly McAfee is one of those people. She is a consummate professional and will be a connector for the benefit of any organization. She is passionate about many things including her family, her work and most of all her faith. This brings a quality that when you are done speaking with her or working with her, you know that you are dealing with the real thing. Two things to remember about Holly. One is her infectious and positive demeanor that brings meaning to any task. And number two, her desire to leave things better than when she found them. I recommend Holly for any role and know from experience, her marketing and communications skills are second to none.
Brent Vawter
Holly is determination personified. She sees what could/should be, and steadily chips away at it while winning the favor and cooperation of everyone along the way. She collects great ideas, builds a coalition of others bought into the purpose, and quietly delivers incredible work. And when it comes to her character, one trait stands tall - she builds people up. In every interaction, she shows respect and value for those around her. I've truly enjoyed collaborating with her these 5 years!
David Balinski
We all enjoy connecting with those who are positive and energetic. Holly McAfee is one of those people. She is a consummate professional and will be a connector for the benefit of any organization. She is passionate about many things including her family, her work and most of all her faith. This brings a quality that when you are done speaking with her or working with her, you know that you are dealing with the real thing. Two things to remember about Holly. One is her infectious and positive demeanor that brings meaning to any task. And number two, her desire to leave things better than when she found them. I recommend Holly for any role and know from experience, her marketing and communications skills are second to none.
Brent Vawter
Holly is determination personified. She sees what could/should be, and steadily chips away at it while winning the favor and cooperation of everyone along the way. She collects great ideas, builds a coalition of others bought into the purpose, and quietly delivers incredible work. And when it comes to her character, one trait stands tall - she builds people up. In every interaction, she shows respect and value for those around her. I've truly enjoyed collaborating with her these 5 years!
David Balinski
We all enjoy connecting with those who are positive and energetic. Holly McAfee is one of those people. She is a consummate professional and will be a connector for the benefit of any organization. She is passionate about many things including her family, her work and most of all her faith. This brings a quality that when you are done speaking with her or working with her, you know that you are dealing with the real thing. Two things to remember about Holly. One is her infectious and positive demeanor that brings meaning to any task. And number two, her desire to leave things better than when she found them. I recommend Holly for any role and know from experience, her marketing and communications skills are second to none.
Credentials
-
Stories Every Leader Should Tell
LinkedInJun, 2020- Oct, 2024 -
Inbound Certification
HubSpot AcademyDec, 2017- Oct, 2024 -
Advanced Google Analytics
GoogleDec, 2017- Oct, 2024 -
Professional Member
American Marketing Association
Experience
-
Serge
-
United States
-
Religious Institutions
-
1 - 100 Employee
-
Director of Communications
-
Feb 2023 - Present
-
-
-
CBMC USA
-
United States
-
Non-profit Organization Management
-
100 - 200 Employee
-
Marketing & Communications Manager
-
Jan 2018 - Feb 2023
-
-
-
Freelance
-
Egypt
-
Human Resources
-
1 - 100 Employee
-
Marketing Consultant
-
2017 - Jul 2020
Provide marketing services to small businesses to help them achieve their business goals. Bring big ideas and solutions to small budgets. Add value through branding. Develop mission statements and core messaging for businesses. Create and maintain Wordpress websites. Run Google ad campaigns. Social media management. Web content and updates, as needed. Provide marketing services to small businesses to help them achieve their business goals. Bring big ideas and solutions to small budgets. Add value through branding. Develop mission statements and core messaging for businesses. Create and maintain Wordpress websites. Run Google ad campaigns. Social media management. Web content and updates, as needed.
-
-
-
Will & Ivey
-
Retail Apparel and Fashion
-
Chief Marketing Officer, Part-Owner
-
Jan 2015 - Sep 2017
Known for its minimalist children's collections of soft organic cotton, Will and Ivey was founded on the principle of thoughtful designs while supporting at-risk children. Modern yet timeless, Will & Ivey offers quality pieces that quickly become a daily favorite. My job as Chief Marketing Officer allowed me the responsibility of the day-to-day marketing operations. This position spearheaded the creation of the voice of W&I through best practice marketing. I developed, planned and directed all strategies to ensure the W&I message was delivered at the right place, at the right time in order to meet sales objectives. • Lead through innovation and excellence • Developed the company’s over-all comprehensive marketing strategy including pricing, distribution, promotion and positioning • Established the W&I brand voice, corporate culture and customer experience • Paved the way for compelling content and storytelling through all marketing channels • Responsible for strategic growth initiatives that aligned with the marketing message • Optimized strategies to accelerate sales and profit growth • Analyzed data, market research and trends • Evaluated metrics to identify and maximize opportunities • Identified and leveraged grassroots opportunities to maximize brand representation • Utilized analytics to drive sales and influence decision making • Webmaster • SEO • Marketing budget analysis Show less
-
-
-
The Gathering, Chattanooga
-
United States
-
Religious Institutions
-
1 - 100 Employee
-
Communications Manager
-
Jan 2012 - Nov 2014
• Developed newsletters with readership 10% higher than industry average • Increased social media presence through graphically-driven content management • Maintained website content management system • Google Analytics, SEO • Developed and executed all comprehensive brand strategies and marketing materials • Conducted growth, giving, and community outreach assessments • Coordinated event planning and marketing • Developed newsletters with readership 10% higher than industry average • Increased social media presence through graphically-driven content management • Maintained website content management system • Google Analytics, SEO • Developed and executed all comprehensive brand strategies and marketing materials • Conducted growth, giving, and community outreach assessments • Coordinated event planning and marketing
-
-
Education
-
2021 - 2022
Gardner-Webb University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Community
