Experience

Mirror Digital

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Marketing and Business Development

  • 2021 - 2 years

  Los Angeles, California, United States - Led 600%+ financial growth (7 figures to 8) with 20% Growth YOY thereafter - Spearheaded advancement in innovation, product packaging, new product availability, and strategy solutions - Shepherded company rebrand (visuals + language + tone) in conjunction with a designer.



Gentlewoman Co.

• Founder: Marketing + Business Development + Strategy

  • 2009 - 14 years

  Los Angeles, CA http://www.gentlewoman.co I take on one to two projects at a time with special focus under my consultancy company: Currently Active: Arlan Hamilton - Your First Million/Your First Million: Live/Arlan Hamilton Marketing, Business Development, and Growth Strategy for Brands such as: Arlan Hamilton, Mirror Digital, Deep Cuts, VIMBY, Deluxe Entertamnet, Stun/Known, 429, FATHOM, CREATV Media, Universal Music Group, Sony, Nettwerk, Lost Highway, Decca, Chromeo, Yo Gabba Gabba,… Show more http://www.gentlewoman.co I take on one to two projects at a time with special focus under my consultancy company: Currently Active: Arlan Hamilton - Your First Million/Your First Million: Live/Arlan Hamilton Marketing, Business Development, and Growth Strategy for Brands such as: Arlan Hamilton, Mirror Digital, Deep Cuts, VIMBY, Deluxe Entertamnet, Stun/Known, 429, FATHOM, CREATV Media, Universal Music Group, Sony, Nettwerk, Lost Highway, Decca, Chromeo, Yo Gabba Gabba, Empowered Media/Jillian Michaels, USA Surfing, Disney, NFL, BMW, GM, Verizon, AT&T, etc. Worked with the countries of France and the Netherlands to promote key artists in North America. Show less



Deluxe

• United States
• Entertainment Providers
• 700 & Above Employee

• Executive Producer (Marketing and Business Development)

  • 2019 - 2020

  Greater Los Angeles Area Brought on to develop a new agency spin-off with key corporate Deluxe leaders at the C suite level. Specializing in organizational design as well as creating, presenting, selling, and producing holistic integrated campaigns for brands and entertainment clients. Key experience in business development, digital and social strategy, live production, experiential programming and development, talent integrations, and brand partnership integrations.



Stun Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Digital + Strategic Partnerships

  • 2017 - 2019

  Provided critical leadership across Partnership Development and Digital Sector Strategies to map out and build out Digital capabilities -- with scale -- within the company to help Stun ripen for M&A opportunities. Stun is now Known. Orchestrated cross-functional efforts in daily operations. Developed and executed detailed strategies to ensure the ongoing success of holistic digital campaigns on behalf of multinational entity Fox Home Entertainment. Provided creative direction across… Show more Provided critical leadership across Partnership Development and Digital Sector Strategies to map out and build out Digital capabilities -- with scale -- within the company to help Stun ripen for M&A opportunities. Stun is now Known. Orchestrated cross-functional efforts in daily operations. Developed and executed detailed strategies to ensure the ongoing success of holistic digital campaigns on behalf of multinational entity Fox Home Entertainment. Provided creative direction across multiple projects. Led full-scale production services; verified that completed media projects aligned with quality and brand standards. Managed media development personnel and supervised the final edits of created works. Built and maintained positive working relationships with executive leaders; managed their expectations throughout project life cycles. Show less



dot429

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• President

  • 2016 - 2017

  Los Angeles During my tenure, I drove the development of all dynamic long-range and immediate strategies and objectives as well as the overall operational processes and HR procedures for the print magazine, website, and social media network. http://bit.ly/FourTwoNineMagazine I built exceptional relations with diverse clients including Hermès, Cartier, Lexus, and AMEX Black Card/Platinum. Partnered with the marketing team to achieve profit goals on all branded programs while also coordinating with the… Show more During my tenure, I drove the development of all dynamic long-range and immediate strategies and objectives as well as the overall operational processes and HR procedures for the print magazine, website, and social media network. http://bit.ly/FourTwoNineMagazine I built exceptional relations with diverse clients including Hermès, Cartier, Lexus, and AMEX Black Card/Platinum. Partnered with the marketing team to achieve profit goals on all branded programs while also coordinating with the editorial and social staff to sustain our targeted tone of voice across all networks. Throughout my tenure, I consistently communicated with the international sales team regarding the timely information dissemination to our members on our digital offerings. Key Accomplishments Include: ~Reorganized company processes and established profitability initiatives resulting in enhanced efficiencies across all departments. ~Spearheaded efforts in cultivating and securing new client partnerships that were instrumental in achieving high sales volumes. Clients include: Hermès, Cadillac, Cartier, Viceroy, AMEX Centurion/Platinum, etc. Show less



DigiTour Media LLC

• Director of Marketing & Strategic Partnerships

  • 2015 - 2016

  Culver City, CA Generated custom marketing strategies utilizing a combination of experiential, talent integrations, custom content, earned and paid media that aligned with RFPs. I coordinated with internal business enterprises on creating actionable packages. I also oversaw the departmental and project budget forecasts, pre- and post-production activities, staff workflow processes and team development, timeline delivery, and communications with key clients while ensuring projects aligned with industry trends… Show more Generated custom marketing strategies utilizing a combination of experiential, talent integrations, custom content, earned and paid media that aligned with RFPs. I coordinated with internal business enterprises on creating actionable packages. I also oversaw the departmental and project budget forecasts, pre- and post-production activities, staff workflow processes and team development, timeline delivery, and communications with key clients while ensuring projects aligned with industry trends, social media and engagement tools, client vision, and competitive marketing strategies. Key Accomplishments Include: ~Designed numerous marketing 360 programs including a State Farm Insurance campaign that garnered highest social numbers in company’s history, STX’s first-to-market campaign of The Boy that outsold projected box office sales, and a worldwide #shareacoke trending program. ~Envisioned and built entire Brand Department and achieved first-ever brand programming profitability. Show less



SpinMedia Group, Inc.

• United States
• Online Media
• 1 - 100 Employee

• Director of Marketing

  • 2014 - 2015

  Upon assuming the Director of Marketing role, I strategized and directed marketing and production campaigns across diverse verticals and promotional channels, built value-based client relations through transparent communications, and facilitated the marketing team development regarding sales operations. I drove efficient departmental procedures including RFP generation, marketing material development, experiential integration, and editorial partnership building. I also streamlined the… Show more Upon assuming the Director of Marketing role, I strategized and directed marketing and production campaigns across diverse verticals and promotional channels, built value-based client relations through transparent communications, and facilitated the marketing team development regarding sales operations. I drove efficient departmental procedures including RFP generation, marketing material development, experiential integration, and editorial partnership building. I also streamlined the coordination of industry resources, external vendors, media trades, and partnerships that were important to major festivals. Key Accomplishments Include: ~Redesigned departmental and production processes, introduced budgetary efficiencies, and re-trained all departmental staff resulting in increased company profitability.

• Sr. Producer

  • 2013 - 2014

  As the Senior Producer, I oversaw the media campaign-related programs and projects ensuring consistent communication with clients, budget alignment, and timely delivery. I coordinated with diverse teams on the development of custom videos and editorials, public relations initiatives, sponsorship development, advertising, and sweeps and played a key role in developing strategy regarding performance measures and client KPIs. Key Accomplishments Include: ~Established streamlined… Show more As the Senior Producer, I oversaw the media campaign-related programs and projects ensuring consistent communication with clients, budget alignment, and timely delivery. I coordinated with diverse teams on the development of custom videos and editorials, public relations initiatives, sponsorship development, advertising, and sweeps and played a key role in developing strategy regarding performance measures and client KPIs. Key Accomplishments Include: ~Established streamlined reporting and delivery processes for brand partnerships as well as built vital partnerships instrumental in lowering overhead costs.



FILTER Creative Group, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Online Marketing Department

  • 2009 - 2013

  Los Angeles, CA I envisioned and designed the strategic social and creative promotional marketing initiatives and oversaw the recruitment and workflow processes of the online marketing team accountable for the release of album previews, podcasts, artist interviews, promotional and press releases, and contest launches. I participated in the business development processes and the cultivation of tactical partnerships that were vital to launching diverse campaigns including album and movie releases, tours, and… Show more I envisioned and designed the strategic social and creative promotional marketing initiatives and oversaw the recruitment and workflow processes of the online marketing team accountable for the release of album previews, podcasts, artist interviews, promotional and press releases, and contest launches. I participated in the business development processes and the cultivation of tactical partnerships that were vital to launching diverse campaigns including album and movie releases, tours, and brand events. I also partnered with cross-functional teams on the coordination of high-profile project features and asset creation. Key Accomplishments Include: ~Established highly significant brand partnerships utilized to highlight company clients including Børn Shoes, Fender, Blue Microphones, and Roxy/Quicksilver. ~Key player in garnering organic and compelling buzz within blogs and sites regarding artists such as Rufus Wainwright and Ben Howard as well as events including first classical showcase at SXSW that sold out. Show less



Nettwerk Music Group

• Canada
• Music
• 100 - 200 Employee

• Sr. Online Marketing Manager

  • 2006 - 2009

  Los Angeles, CA fun., Avril Lavigne, Sarah Mclachlan, lissie, Barenaked Ladies, Tiesto, BT, The Cardigans, Morgan Page, Jars of Clay, Martha Wainwright, The Weepies, Chromeo, Datarock, Dido, Great Lake Swimmers, Guster, Angus and Julia Stone, etc.