Holly Welling

Senior Writer at Launch
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Contact Information
us****@****om
(386) 825-5501
Location
Suwanee, Georgia, United States, GE

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Steve Bissonnette

Multi-disciplined is the phrase that comes to mind when I think about Holly. I’ve had the pleasure of knowing Holly for five years, during which she managed our marketing and communications efforts, both internal and external. She’s an excellent copy editor, event planner, and marketer. Above all, I was impressed with her ability to execute such a wide variety of projects requiring complex collaboration. And, of course, the positive energy she radiates. Holly would be a true asset to any organization looking to deliver its message more efficiently and comes with my heartfelt recommendation.

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Senior Writer
      • Nov 2021 - Present

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Channel Marketing Manager Enterprise
      • Sep 2017 - Oct 2021

      Dinova is an innovative, proprietary marketplace that connects business travel diners with quality restaurants nationwide. Built to manage the third-largest T&E category, meals & entertainment, Dinova helps Fortune 500 clients save on T&E while simultaneously directing highly profitable, business diners to preferred restaurants. Company employees have an easy way to find the right restaurants for all their business needs, and receive personal rewards in the process. Dinova is an innovative, proprietary marketplace that connects business travel diners with quality restaurants nationwide. Built to manage the third-largest T&E category, meals & entertainment, Dinova helps Fortune 500 clients save on T&E while simultaneously directing highly profitable, business diners to preferred restaurants. Company employees have an easy way to find the right restaurants for all their business needs, and receive personal rewards in the process.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Manager of Marketing and Communications
      • Jan 2012 - Jul 2017

      CONTENT CREATION - everything from the internal email newsletter (weekly) and customer email newsletter (monthly), to all public-facing content, including website copy, blog posts, case studies, spec sheets, videos, press releases, slide decks, and user guides. SOCIAL MEDIA STRATEGY - created and managed company social profiles on LinkedIn, YouTube, Twitter, and Facebook. EVENT PLANNING - planned and coordinated 10+ special events a year, from tradeshows to customer technology showcases, corporate meetings and retreats. MARKETING DEVELOPMENT FUNDS - directed and executed fulfillment on activities that jointly promoted Strategic and its technology partners, including pay-per-click campaigns, customer events, and content creation. BRAND MANAGEMENT — collaborated with design staff to create consistent, fresh brand standards, applying them throughout Strategic’s messaging, and ensuring adoption across the organization. Show less

    • Religious Institutions
    • 1 - 100 Employee
    • Director of Special Promotions
      • May 2001 - Jan 2012

      12/17/06-1/20/12 DIRECTOR of SPECIAL PROMOTIONS — Coordinated 10+ special events per year, executed annual fundraising campaigns, wrote and edited website content to promote membership, and managed support issues for 30-person staff. 5/25/01–12/17/06 — DIRECTOR of PUBLICATIONS — CONTENT CREATION — wrote/designed/produced: bi-weekly newsletter, website content, weekly bulletins, newspaper ads, and promotional pieces (educational and fundraising). 12/17/06-1/20/12 DIRECTOR of SPECIAL PROMOTIONS — Coordinated 10+ special events per year, executed annual fundraising campaigns, wrote and edited website content to promote membership, and managed support issues for 30-person staff. 5/25/01–12/17/06 — DIRECTOR of PUBLICATIONS — CONTENT CREATION — wrote/designed/produced: bi-weekly newsletter, website content, weekly bulletins, newspaper ads, and promotional pieces (educational and fundraising).

    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Assistant Director of Marketing
      • 2000 - 2001

      EVENT PLANNING — coordinated tradeshows, sales meetings, and product launches; CONTENT CREATION — wrote and published product data sheets, event invitations, direct mail pieces; ADVERTISING — produced and tracked print and online ads. EVENT PLANNING — coordinated tradeshows, sales meetings, and product launches; CONTENT CREATION — wrote and published product data sheets, event invitations, direct mail pieces; ADVERTISING — produced and tracked print and online ads.

    • Managing Editor
      • 1998 - 2000

      CONTENT CREATION — wrote and edited monthly enterprise/technology-related features, Fibers & Fabrics column, and news summaries, while assigning and editing freelance stories. CONTENT CREATION — wrote and edited monthly enterprise/technology-related features, Fibers & Fabrics column, and news summaries, while assigning and editing freelance stories.

    • Assistant Editor
      • Dec 1997 - Mar 1998

      CONTENT CREATION — wrote/edited hard news, features and weekly news briefs, assisted with layout and design, and updated Hot Breaking Brew News online. CONTENT CREATION — wrote/edited hard news, features and weekly news briefs, assisted with layout and design, and updated Hot Breaking Brew News online.

    • Assistant Marketing Manager
      • Sep 1996 - Jul 1997

      MARKETING COORDINATOR — created ads and maintained schedule for Gator Bait Magazine weekly; coordinated all research, balloting, press releases, and press conferences for the Florida High School Sports Awards Program, including the annual “Mr. Football” award; ran regional and national ad campaigns for the College Sports Publishers Association; edited, laid out and oversaw printing of Florida Coach Magazine. MARKETING COORDINATOR — created ads and maintained schedule for Gator Bait Magazine weekly; coordinated all research, balloting, press releases, and press conferences for the Florida High School Sports Awards Program, including the annual “Mr. Football” award; ran regional and national ad campaigns for the College Sports Publishers Association; edited, laid out and oversaw printing of Florida Coach Magazine.

  • Women's Health Initiative
    • Gainesville, Florida
    • Assistant Recruitment Coordinator
      • May 1995 - Aug 1996

      RECRUITMENT and PROMOTION — screened potential participants and educated them on this historic, NIH-sponsored clinical trial focused on women’s health; led orientation sessions; and recruited participants through live events in our community outreach program. RECRUITMENT and PROMOTION — screened potential participants and educated them on this historic, NIH-sponsored clinical trial focused on women’s health; led orientation sessions; and recruited participants through live events in our community outreach program.

Education

  • University of Florida
    Bachelor of Science (B.S.), Journalism
    1991 - 1995

Community

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