Experience

First Step Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Regional Manager

  • 2020 - Present

  ★ Played a key leadership role in implementing data-driven, multichannel marketing campaigns, brand activations, corporate and community events, and strategic partnerships across Texas to drive new client acquisition and revenue growth for Frontier Communications. ★ Oversaw all strategic, operational, and logistical aspects of marketing campaigns, events, and sponsorships, with full responsibility for program/event budgets, contracts, ROI tactics, vendor relationships, strategic negotiations, and regulatory compliance. ★ Planned and facilitated statewide hyper-local events and large sponsorships to grow brand awareness, market penetration, and audience engagement by directing a team comprising both Field Managers and Brand Ambassadors. ★ Supported strategic negotiations with NCAA colleges and Texas high school football programs to secure sponsorship opportunities and collaboratively execute co-branding events and community engagements. ★ Owned all aspects of marketing event planning and execution, including researching and recommending venues, sourcing vendors, acquiring permits, leading site checks, advising on transportation, team and client logistics and branded merchandise design and allocations. ★ Established clearly defined metrics/KPIs with a focus on ROI to enable effective management/allocation of marketing budgets and measurement of the marketing campaign and event performance. Show less



Self-Employed

• Denver and Dallas-Fort Worth

• Independent Marketing, Promotional and Branding Consultant

  • Apr 2017 - Aug 2020

  ★ Provided strategic direction, program leadership, and technical expertise to small business clients to plan and implement their marketing campaigns and brand activations across the digital, social, event, and community channels. ★ Assisted with strategic rebranding initiatives that modernized client brands, established consistent brand guidelines, and brought meaning and focus to logos, brand messaging, and communications standards. ★ Strategized and executed digital marketing and customer communications campaigns that drove continuous growth in clients’ media impressions and customer retention across digital as well as offline channels. ★ Leveraged strong creative design and content writing/editing skills to develop and curate high-impact content for digital, social media, and email campaigns while continuously improving audience engagement with content using SEO and SEM best practices. ★ Managed various administrative and operational duties for clients, including front desk management, expense report creation, RFP coordination, PowerPoint presentation creation, database entry, and day-to-day tracking of business correspondence. ★ Drove the planning and execution of large and small promotional events for corporate sponsors, such as the Equest Gala, Legacy Health Expo, Denver Post Women’s Expo, and Starz Film Festival. Show less



Product Connections - A WIS International Company

• United States
• Marketing Services
• 100 - 200 Employee

• Sr. Account Supervisor

  • Nov 2009 - Apr 2017

  ★ Served in a multi-faceted leadership role with responsibility for developing and implementing marketing strategies and events, multichannel campaigns, content to drive brand engagement and revenue growth for 2 large telecom accounts. ★ Spearheaded the development and implementation of consumer marketing campaigns and experiential marketing programs across all channels to strengthen brand image. ★ Prepared and managed annual marketing program budgets of up to $2M while performing ongoing tracking of program expenditures and ROI to provide comprehensive reporting and recommendations for quarterly business/P&L reviews. ★ Negotiated and secured multiple corporate sponsorship and community partnership opportunities, resulting in brand activations and events such as Brad Paisley College Tour, Indy Car Racing, NFL Training Camps, NCAA teams and Regional E-Sports Tournament. ★ Guided and managed a team of marketing professionals in executing all client marketing programs, in addition to hiring and training new personnel, establishing clearly defined performance standards for team members, and evaluating team performance. ★ Cultivated and maintained robust, trust-based relationships with the executive leadership of client accounts to provide strategic guidance and innovative solutions in line with their corporate goals, budgets, and marketing ROI and metrics. ★ Led the implementation of digital and social media promotional campaigns (including content plans, marketing KPIs, and marketing analytics tools) across channels and digital assets such as the microsite, blogs, Facebook, Twitter. ★ Developed and implemented innovative influencer marketing programs to increase brand reach by cultivating long-term partnerships with key influencers and media partners. ★ Analyzed market trend research and campaign performance data to continuously refine and improve marketing/branding strategies, resulting in the ongoing growth in brand awareness, sales, and client acquisition. Show less



CBS Radio

• United States
• Entertainment
• 700 & Above Employee

• Promotions Director of 92.5 The Wolf

  • May 2004 - Aug 2007

  CBS Radio Denver, Denver, CO Marketing & Promotions Director | National Sales Associate (2004 to 2007) ★ Led a 20-member team in planning and executing revenue-generating marketing/advertising campaigns and events (including turnkey client promotions and sales proposals) while managing a $450K departmental budget. CBS Radio Denver, Denver, CO Marketing & Promotions Director | National Sales Associate (2004 to 2007) ★ Led a 20-member team in planning and executing revenue-generating marketing/advertising campaigns and events (including turnkey client promotions and sales proposals) while managing a $450K departmental budget.



Retex, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Account Manger- Western Territory

  • Oct 2001 - Apr 2004

  Retex, Inc., New York, NY | Denver, CO National Account Manager (2001 to 2004) ★ Devised and implemented sales and business development strategies to generate $2M+ in revenue (representing 30% YoY revenue growth) with strategic accounts across the Western region. Retex, Inc., New York, NY | Denver, CO National Account Manager (2001 to 2004) ★ Devised and implemented sales and business development strategies to generate $2M+ in revenue (representing 30% YoY revenue growth) with strategic accounts across the Western region.



Disney Experiences

• Entertainment Providers
• 700 & Above Employee

• Marketing and Sales Assocaite

  • Oct 1999 - Jul 2001

  Walt Disney Internet Group, New York, NY Advertising Sales & Marketing Associate (1999 to 2001) ★ Created and executed sales and marketing sponsorship programs for the national sales team, in addition to collaborating on the launch of the Family Travel and Game webpages on Family.com and GoRVing.com. Walt Disney Internet Group, New York, NY Advertising Sales & Marketing Associate (1999 to 2001) ★ Created and executed sales and marketing sponsorship programs for the national sales team, in addition to collaborating on the launch of the Family Travel and Game webpages on Family.com and GoRVing.com.



InDemand Pay Per View

• Greater New York City Area

• Programing Assistant

  • Aug 1998 - Jun 1999

  InDemand Pay-Per-View Network, New York, NY Programming Assistant (1998 to 1999) ★ Prepared comprehensive monthly summaries of all movie and event marketing programs for distribution to major movie studios, event vendors/promoters, and media publications InDemand Pay-Per-View Network, New York, NY Programming Assistant (1998 to 1999) ★ Prepared comprehensive monthly summaries of all movie and event marketing programs for distribution to major movie studios, event vendors/promoters, and media publications