Holly Spice

Head Of Web Development at Royal United Services Institute
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Skills

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Credentials

  • UX Design: 3 Creating Personas
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • UX Research Methods: Interviewing
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • UX Research for Agile Teams
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • UX Research: Going Guerrilla
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • Elearning Techniques: Visual Design
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Instructional Design: Adult Learners
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Instructional Design: Storyboarding
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Learning Management Systems (LMS) Quick Start
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Learning to Teach Online
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Measuring Learning Effectiveness
    LinkedIn
    Jul, 2018
    - Nov, 2024

Experience

  • Royal United Services Institute
    • United Kingdom
    • Think Tanks
    • 100 - 200 Employee
    • Head Of Web Development
      • Jun 2020 - Present

      In this position I'm responsible for defining RUSI’s digital strategy, setting key performance indicators, and improving user journeys and experiences across the Institute's website portfolio.Liasing with key stakeholders, I identify and priortise the business requirements and carry out user research through onsite surveys, in-depth interviews, and web analytics, to determine how to improve user experience.Working as part of the Scrum team with digital agencies, I define and own the product roadmap, manage the backlog and deploy new developments in agile sprints.

    • Acting Director of Communications and Marketing
      • Dec 2021 - Apr 2022

      In addition to my role as Head of Web Development, I led the Communications team for an interim period of five month. In this role I provided management support and defined RUSI's digital, media and marketing strategy.

  • CIPD
    • United Kingdom
    • Human Resources Services
    • 400 - 500 Employee
    • Product Manager (Knowledge & Community) | (Online Development Manager)
      • Sep 2015 - Jun 2020

      In this role I led on the strategic development and management of the core CIPD website portfolio, including international sites, People Management magazine website and short courses ecommerce site.I owned the CIPD’s main web portfolio roadmap and oversaw platform developments, site maintenance, QA and web governance. I identified and specified technical and functional requirements and worked with a team of software developers to develop new publications and deployed site improvements over a series of sprints. Based on insights gathered from our Customer Research team, as well as data from Google Analytics and Hotjar, I evaluated the performance of the CIPD’s digital products and services and proposed iterative improvements and developments to provide effective customer experiences.I used design-thinking and user-centred approaches to understand the CIPD’s goals and customer expectations, undertaking customer journey mapping, prototyping and user testing to better understand our audiences and their needs.I successfully managed the Web team, providing clear direction and shared goals, whilst encouraging a creative and innovative environment for team members to develop new skills.

    • Senior Online Product Development Editor
      • Apr 2011 - Aug 2015

      At the CIPD, I managed the commercial online product portfolio for the HR and L&D professional market, undertaking market research to identify and evaluate business opportunities and defining new features and functionality to improve and develop the range of web products.

  • SOAS University of London
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Senior Learning Media Editor
      • Jun 2006 - Apr 2011

      At SOAS, I managed the marketing and communication strategy for the Centre for Financial and Management Studies’ distance learning postgraduate programmes. I produced effective marketing collateral for the Centre, managing the redesign and production of printed promotional materials and a new print and online advertising campaign, briefing designers and liaising with advertisers. I produced a range of learning media and engagement tools as part of the Centre’s recruitment and retention strategy, managed the redesign and development of the CeFiMS website and VLE, and oversaw the production cycle of the distance learning course and assessment material for over 2,000 students.

  • ProQuest
    • United States
    • Libraries
    • 700 & Above Employee
    • Senior Editor
      • Aug 2003 - May 2006

      I managed the Schools Content Team, creating and developing six curriculum-based websites designed for primary and secondary schools. I managed the Schools Content Team, creating and developing six curriculum-based websites designed for primary and secondary schools.

Education

  • The University of Manchester
    Bachelor of Arts (B.A.), History
    1998 - 2001
  • The University of Manchester
    Master of Arts (M.A.), Ancient World Studies
    2001 - 2002
  • University of Cambridge
    Postgraduate research, Ancient History
    2002 - 2003
  • Cambridge Professional Academy
    CIM Professional Diploma, Marketing
    2009 - 2009
  • Robert Gordon University
    Postgraduate Credit (level 7: 15 credits), Knowledge Organisation
    2015 - 2015
  • CareerFoundry
    UX Design
    2015 - 2016

Community

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