Global Relations, Marketing & Communications Leader

• Jan 2022 - Present

Judge

• Jul 2022 - Jul 2022

Founded by Pharrell Williams, Black Ambition creates the space and conditions for Black and Latinx entrepreneurs to excel, uninterrupted. Through an annual prize competition, Black Ambition provides mentorship and access to capital to early-stage startups founded by Black, Latinx, and HBCU affiliated entrepreneurs. As a Black Ambition application reviewer, I evaluated and scored applications based on their solution, market, business model and team. Founded by Pharrell Williams, Black Ambition creates the space and conditions for Black and Latinx entrepreneurs to excel, uninterrupted. Through an annual prize competition, Black Ambition provides mentorship and access to capital to early-stage startups founded by Black, Latinx, and HBCU affiliated entrepreneurs. As a Black Ambition application reviewer, I evaluated and scored applications based on their solution, market, business model and team.

Marketing Director

• Feb 2018 - Jan 2022

• Sets clear business goals and strategies for station marketing. Plans and implements outside media marketing campaigns incorporating radio, digital, Connected TV, billboards and transit (bus & train); utilized co-op with network and Syndicators.• Created new station brand of “good fun” with mission of being a “good” community partner while also providing “fun” entertainment. Implemented new design across platforms including TV promotions, website, social media and branded content creation. Also cultivated local station initiative “CW33 Good” that supports and spotlights local non-profits, including PSA production.• Produces TV promotions for local & syndicated news and programs, local urban radio/TV show and digital platforms. Creates local content for website and social platforms to reinforce brand. Writes and distributes press releases.• Works closely with sales team to maximize revenue-generating sponsorship opportunities, such as producing local, live broadcasts of parades with attendance of over 250,000 people that build brand awareness and establish new local direct business partnerships.

Assistant Creative Services Director

• Feb 2016 - Feb 2018

• Developed promotions for local ABC heritage news station, focusing marketing campaigns on station branding, image and targeted special report promotions.• Wrote, edited videos and scheduled digital marketing materials supporting WISN and ABC on Mixpo, wisn.com and social media. • Built relationships between creative services and news departments thus developing stronger communication and collaboration. • Developed promotions for local ABC heritage news station, focusing marketing campaigns on station branding, image and targeted special report promotions.• Wrote, edited videos and scheduled digital marketing materials supporting WISN and ABC on Mixpo, wisn.com and social media. • Built relationships between creative services and news departments thus developing stronger communication and collaboration.

Director of Marketing

• Sep 2013 - Jan 2016

• Strengthened relationship and communication with local TV news partner (WBIR/NBC) who provided local news content for FOX 43. Directed the FOX marketing and promotions team on image campaigns, topical production, digital and social media marketing.• During traditionally slow sweeps period, produced local high school football segments that increased TV household viewership by 18% during the 10 pm news, up 29% in the last half hour of newscast; also increased website traffic by 15%.• Worked in partnership with sales to develop and execute revenue-generating promotional ideas to increase ratings and spotlight local non-profits.• Partnered with community organizations to support local events, fundraising and awareness; often secured local celebrities to help promote these initiatives.

Owner

• Jan 2008 - Sep 2013

• Started and built an end-to-end video production company, managing marketing and media projects from inception to completion including video production, website design, print ads/flyers and copywriting. • Worked with clients to identify marketing objectives and strategies, product/ service deliverables and customer benefits to develop and implement the most impactful communication and marketing plan consistent with budget. • Produced videos end-to-end including concept creation, scriptwriting, production planning, equipment set-up, video shooting, on-camera interviews, green screening and post-production editing, graphics and animations.

Marketing Producer, Director/Technical Director

• Oct 2001 - Sep 2007

• Produced marketing promos for CBS station and TV commercials for local businesses. Consulted with clients to create marketing pieces to promote their products and services, managing all steps of production.• Produced long-form, documentary-style TV shows promoting local Southern Arizona attractions including Titan Missile Museum: Secrets Under the Desert; PIMA Air and Space Museum: Desert Wings; Colossal Cave Mountain Park: Jewel in the Desert and Tucson Museum of Art: Connecting Art to Life.• Directed live TV broadcasts for morning, daytime, evening and weekend news.

Operations Manager

• 1999 - 2001

• Key member of team that opened and operated an internet retail store. Assisted customers with general computer/internet questions, basic web page design and web marketing, tracked and managed company accounts receivable/payable using QuickBooks, supervised employees, answered phones and managed general operations. • Researched target markets to identify business and new product/service opportunities, potential clients, and wrote and distributed press releases. Assisted in developing implementing marketing and advertising strategies. • Taught computer focused classes including: Microsoft FrontPage, Word, Dreamweaver, Internet Basics, Outlook, Windows and Basic Computers.