Experience

Early Life Nutrition Alliance

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Communications Manager

  • Jul 2022 - Present

• Events and Membership Manager

  • Jan 2022 - Jul 2022



Nutrition Plus Clinic

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Communications Manager

  • Jul 2022 - Present



Mumford Digital

• Digital Marketing Consultant

  • Mar 2020 - Present



CBM Australia

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2021 - Jan 2022

• Contract Marketing Specialist

  • May 2020 - Jun 2021



ThreeByOne

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Aug 2019 - May 2020

  Neuw Denim ~ Rollas Jeans ~ Abrand Jeans I was responsible for managing the digital marketing activity for all three of the company’s brands; Abrand Jeans, Rolla’s Jeans and Neuw Denim. • Consistently achieving KPIs. • Management of each brand’s ‘always on’ strategy and implementation. • Paid digital campaigns: social amplification, PPC, remarketing. • Working collaboratively with international agencies on US and Europe customer acquisition campaigns. • eDM planning and development with Mailchimp. • SEM and SEO strategy alongside external agencies. • Working cross-functionally with the e-Commerce Team, Graphic Designer and Brand Marketing Managers to meet key business objectives. • Creation and implementation of database growth strategies. • Reporting and data analysis. • Worked on a re-platform from Magento to Shopify alongside the ecommerce team and a web development agency.



Mossman Clothing

• Online Sales + Marketing Manager

  • Jun 2016 - Aug 2019

  My role was integral to the digital presence of the brand. I was responsible for much of the brand's online activity, from acquisition and retention strategies through to content creation. • Management of marketing calendar. • eDM planning and development with Mailchimp. • Paid digital campaigns: social amplification, PPC, display, remarketing. • Graphic design, photography and coordination of photoshoots • Copy writing for website and other marketing materials. • E-commerce analytics reporting. • Assessing the effectiveness of campaign strategies. • Leading website improvements to optimise conversions. • Working collaboratively with external web developers and advertising agencies. • Working cross-functionally with the Managing Director, Creative Director, Social Media Coordinator and e-Commerce Coordinators to meet key business objectives.



Absolute Edge Media

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Feb 2016 - Aug 2016

  Absolute Edge Media is a PR & marketing agency based in Perth. My clients were in the finance, mining and recruitment sectors. As an Account Manager I was responsible for: • Content and marketing strategies. • Social media management (Facebook and LinkedIn). • Copy writing. • Graphic design. • Content creation. • eDM creation and management with Campaign Monitor. Absolute Edge Media is a PR & marketing agency based in Perth. My clients were in the finance, mining and recruitment sectors. As an Account Manager I was responsible for: • Content and marketing strategies. • Social media management (Facebook and LinkedIn). • Copy writing. • Graphic design. • Content creation. • eDM creation and management with Campaign Monitor.



Meena Clothing

• Canada
• Individual and Family Services

• Business Owner

  • Mar 2015 - Jun 2016

  Due to limited opportunities in Perth, I needed to be proactive to gain experience in the digital field. I launched Meena Clothing, a women’s clothing e-commerce store, to develop and showcase my skills in e-commerce and digital marketing. Due to limited opportunities in Perth, I needed to be proactive to gain experience in the digital field. I launched Meena Clothing, a women’s clothing e-commerce store, to develop and showcase my skills in e-commerce and digital marketing.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Assistant Fashion Stylist

  • 2012 - 2014

  Responsible for, but not limited to; coordinating garment and accessory loans from designers and retailers, attending fittings with models and clients, preparing clothing and accessories for the creative director.• Betts AW14 Campaign (2014)• Betts Kids AW14 Campaign (2014)• Zu Shoes AW14 Campaign (2014)• Xpress Fashion Magazine Summer 13/14 (2013)• Xpress Magazine, Various Issues (2013)

• Assistant Costume Designer

  • 2012 - 2014

  Costume Assistant and Standby. Responsible for, but not limited to; costume sourcing, attending fittings with actors and directors, overseeing costume continuity on set, managing documentation of costumes.• Ashbeclee – Ascot Racecourse Promotional Web-series (2014)• The Coin Show – Lotterywest Promotional Web-series (2014)• John Butler Trio, Only One – Music Video (2013)• Henry & Aaron’s Christmas Special – ABC2 TV Special (2013)• Set Yourself Free – Viral PSA, Youtube Video (2013)• The Legend of Gavin Tanner – Web-series (2013)• These Final Hours – Feature Film (2012)