Holly McGeown

Co-Founder at Vault Data
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Contact Information
us****@****om
(386) 825-5501
Location
West Midlands, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Data Infrastructure and Analytics
    • 1 - 100 Employee
    • Co-Founder
      • Jun 2022 - Present

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Strategy Director
      • Aug 2019 - Jun 2022

    • Digital Manager
      • Aug 2018 - Aug 2019

      • Working with a portfolio of clients from various sectors such as Logistics, Pharma, Environment, GVT and Manufacturing.• Create proposals for new digital work including video, animation, digital advertising and website development as well as managing digital projects from scratch including briefing, delivery and launch.• Create and monitor campaigns across all digital channels including social media, web, CRM, SEO and PPC.• Preparation of reports including return on investment reports, summaries of performance against key metrics (for example, on email campaigns, social media usage, follower growth, website traffic etc).• Researching into the latest trends, digital marketing developments, and new technologies. Show less

    • United Kingdom
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Member Of The Board Of Advisors
      • Sep 2019 - Apr 2020

      • Provide support, guidance and strategic direction to the TEDx Aston University student team by acting as a sounding board and platform of expertise. • Provide support, guidance and strategic direction to the TEDx Aston University student team by acting as a sounding board and platform of expertise.

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Marketing and Information Executive
      • Jun 2016 - Aug 2018

      • Experience of project managing campaigns for B2B and B2C at pace whilst having a strong eye for detail. • Working with the Head of Brand and Content and Director of Engagement on the development and delivery of strategic marketing plans. Continual management of the marketing communications plan for the year, meeting delivery timescales effectively. Regularly review competitor activity and horizon scan; adapt marketing strategies when needed. • Line management of Community Engagement Officer as well as Marketing Volunteers & Interns. • Design marketing materials such as a quarterly what’s on guide, brochures & ads. Write and proofread engaging copy. • Be the brand guardian for all internal and external stakeholders, ensuring all brand assets, collateral and tone of voice is on brand for our customers. • Providing insight to drive improvements with data by using website analytics, online and in-person research tools to conduct user experience research to keep the user at the heart of online services development. • Facilitate the delivery and measurement of effective social media content plans and campaigns that span Twitter, Facebook, LinkedIn, blogs, influencer sites and beyond, ensure best practice, manage paid social media activity, oversee quality to ensure maximum customer reach, engagement and ROI across all digital channels. • Working knowledge of WordPress for website management and design. Especially adept at performing website testing and analysis • Regular presenting required to Board Level stakeholders. Able to influence stakeholders and balance their, sometimes, conflicting needs. Show less

    • Staffing and Recruiting
    • Sales Business Development
      • Oct 2007 - Aug 2010

      • Using sales, business development and marketing techniques to attract business from client companies. Building strong and lasting relationships with clients and candidates. Build and maintain a loyal and profitable client base by understanding client business needs, with activity measured through personal business plans. • Using sales, business development and marketing techniques to attract business from client companies. Building strong and lasting relationships with clients and candidates. Build and maintain a loyal and profitable client base by understanding client business needs, with activity measured through personal business plans.

Education

  • University of Birmingham
    MSc, Marketing
    2017 - 2019
  • Goldsmiths, University of London
    BA (Hons), Communication and Media Studies
    2011 - 2014
  • CIM | The Chartered Institute of Marketing
    Diploma in Professional Digital Marketing, Marketing
    2021 - 2022

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