Holly McCleery

Senior Marketing Specialist at Dezan Shira & Associates
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Contact Information
Location
Greater Milan Metropolitan Area, IT
Languages
  • English Native or bilingual proficiency
  • Chinese Professional working proficiency
  • Italian Elementary proficiency

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Experience

    • Hong Kong
    • Accounting
    • 100 - 200 Employee
    • Senior Marketing Specialist
      • Nov 2020 - Present

      I connect with North American businesses who are growing their company in Asia. I also develop strategic relationships with associations, government agencies, law firms and accounting firms across North America.

    • Marketing Specialist
      • Oct 2018 - Nov 2020

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • International Operations Senior Associate
      • Apr 2018 - Sep 2018

      - Identified business needs and functional requirements and provided solutions with 3rd party services - Managed multiple outsourced projects simultaneously - Managed community engagement through social media, blog and PR - Identified business needs and functional requirements and provided solutions with 3rd party services - Managed multiple outsourced projects simultaneously - Managed community engagement through social media, blog and PR

    • China
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • E-Commerce Marketing Manager
      • Aug 2017 - Mar 2018

      - Performed and oversaw all Marketing-related activities for www.smart-prototyping.com - Increased sales by average of 20% from previous year - Redesigned website and executed new design to increase conversions - Oversaw the implementation of a new product development and sourcing strategy - Produced mixture of product demonstration and informational videos, in addition to creative advertisement videos - Assembled reliable network of freelancers to outsource graphics and content - Developed and implemented social platform strategy, including increasing Twitter and Facebook followers by 68% Show less

    • Finland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2016 - Jul 2017

      - Built a Brand - Oversaw effort to build a consistent brand image across various mediums including social media, self-service advertising, PR and website. - Formulated campaign ideas for brand awareness and advertisement - Managed production volume and quality of collateral created by content team - Monitored and collaborate to improve performance metrics on Amazon, website, social media and paid advertising. - Headed PR outreach for Kickstarter campaign and for reviews of select products from catalogue - Conduct product and market research to better advise in product production Show less

    • Operations Assistant-Intern
      • Oct 2015 - Feb 2016

      Administer customer service for English speaking customers, translate Chinese communications into English, manage product sales on online marketplaces, translate product descriptions into English, and manage accounts. Administer customer service for English speaking customers, translate Chinese communications into English, manage product sales on online marketplaces, translate product descriptions into English, and manage accounts.

Education

  • Ocean University of China
    Master’s Degree, International Business
    2014 - 2016
  • Sun Yat-Sen University
    Chinese Language
    2014 - 2014
  • West Virginia University
    Bachelor’s Degree, International Studies/Chinese Studies
    2010 - 2014
  • Ocean University of China
    Mandarin Chinese
    2013 - 2013
  • Ming Chuan University
    Chinese Language
    2011 - 2011

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