Holly Kugler

Marketing Specialist at YMCA of Greater Waukesha County
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Contact Information
Location
Milwaukee, Wisconsin, United States, US
Languages
  • Spanish Limited working proficiency
  • English Native or bilingual proficiency

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Alyce Peterson

Holly’s positivity is absolutely contagious! She always strives to bring new ideas to the table and is great at connecting with people. While interning for Chick-Fil-A in college, Holly always asked great questions and did more than was asked of her. Truly her heart is set on making the most of the experiences she is given and Holly steps up as a true leader. I always knew I could trust Holly to take point on any assignment. Her tenacity and creativity is what I believe will make her an incredible leader for a team some day. I highly recommend Holly for your team!

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Credentials

  • Google Analytics Individual Qualification
    Google
    Mar, 2021
    - Sep, 2024

Experience

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Marketing Specialist
      • Apr 2021 - Present

      • Amplify and support integrated marketing and communication plans for the association and its six local branches to drive program growth, retention, member participation, and community awareness. • Collaborate with key branch and association staff to promote program offerings, events, member/community activities, and fundraisers. • Create materials for marketing and communication initiatives including digital/print advertisements, website updates, social media, videos, app notifications, banners, posters, flyers, brochures, newsletters, and other creative materials. • Perform website maintenance for a multi-page, multi-branch website and developed engaging blog content. Show less

    • Area Marketing Coordinator
      • Jan 2020 - Mar 2021

      • Coordinated marketing communications and alignment between 9 area restaurants. • Developed print and digital collateral that meets brand requirements by agreed upon quarterly deadlines. • Planned & created paid social media campaigns to increase store visits, app downloads, clicks, or impressions. • Created, scheduled, deployed and analyzed market wide app giveaways. • Coordinated marketing communications and alignment between 9 area restaurants. • Developed print and digital collateral that meets brand requirements by agreed upon quarterly deadlines. • Planned & created paid social media campaigns to increase store visits, app downloads, clicks, or impressions. • Created, scheduled, deployed and analyzed market wide app giveaways.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Restaurant Marketing Director
      • May 2019 - Feb 2021

      • Planned and implemented yearly and monthly marketing strategy based on restaurants sales & brand goals.• Strengthened digital & social presence to build emotional connections and escalate reach & awareness.• Led the organization in execution of staple restaurant events and promotions (average of 5/month).• Established strong community relationships through donations, event partnerships, & programs.• Directed a team of interns, the marketing assistant, and team members to deliver on objectives and initiatives.• Analyzed guest data, data trends, and key performance indicators (KPIs) to track and evolve marketing strategy.• Led team members and interns in various marketing activities Show less

    • Assistant Marketing Director
      • Aug 2018 - May 2019

      • Increased yearly sales by 18% to achieve Symbol of Success Award for restaurant.• Executed community events including planning, inventory, & measuring promotional results.• Created social media accounts and content to establish a social media presence on Instagram, Twitter, & Facebook.• Built creative materials to meet brand standards and enhance marketing efforts.

    • Marketing Intern
      • May 2018 - Aug 2018

      • Grew brand awareness in an emerging market through events, contests, community involvement, & giveaways. • Supported social media efforts through content creation & audience engagement. • Distributed food and promotional marketing materials through each of the restaurants communities. • Grew brand awareness in an emerging market through events, contests, community involvement, & giveaways. • Supported social media efforts through content creation & audience engagement. • Distributed food and promotional marketing materials through each of the restaurants communities.

    • Server and Barista
      • Jan 2018 - Aug 2018

      • Provided excellent customer service as a barista and server. • Delivered catering orders around downtown Milwaukee. • Created signage to feature seasonal products. • Provided excellent customer service as a barista and server. • Delivered catering orders around downtown Milwaukee. • Created signage to feature seasonal products.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing and Event Staff
      • Aug 2015 - Aug 2018

      • Collected and sold game tickets. • Welcomed guests to UWM and the Klotsche Center/Engelmann Field and answered any questions. • Displayed a courteous and professional demeanor when working with teams and visitors. • Collected and sold game tickets. • Welcomed guests to UWM and the Klotsche Center/Engelmann Field and answered any questions. • Displayed a courteous and professional demeanor when working with teams and visitors.

Education

  • University of Wisconsin-Milwaukee
    Bachelor's degree, Marketing
    2015 - 2019

Community

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