Experience

Word360 Translation & Interpreting Services

• Marketing Manager

  • Jun 2022 - Present

  Birmingham, England, United Kingdom - Deliver marketing campaign to build the Word360 brand and drive the acquisition of new customers using digital and offline channels - Work closely with sales and account management team to understand growth objectives and develop lead generation marketing initiatives - Create campaigns within Hubspot, developing nurturing tactics through marketing automation incorporating email, videos, landing pages, exhibitions and social media - Create and promote video content for various… Show more - Deliver marketing campaign to build the Word360 brand and drive the acquisition of new customers using digital and offline channels - Work closely with sales and account management team to understand growth objectives and develop lead generation marketing initiatives - Create campaigns within Hubspot, developing nurturing tactics through marketing automation incorporating email, videos, landing pages, exhibitions and social media - Create and promote video content for various departments - Report on campaign outcomes and make recommendations to CCO Show less



Ricoh UK Products Ltd

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Communications Lead

  • Jun 2021 - Jun 2022

  Telford, England, United Kingdom - Development of new Communications team at Ricoh UK Products to integrate external and internal comms and establish robust process for stakeholder engagement - Management of RPL website and social media channels to deliver programme of engaging, up-to-date content - Oversaw delivery of strategic internal communications and multimedia content calendar - Partnership approach developed with key business lies to deliver value propositions and creative identity, including sales collateral… Show more - Development of new Communications team at Ricoh UK Products to integrate external and internal comms and establish robust process for stakeholder engagement - Management of RPL website and social media channels to deliver programme of engaging, up-to-date content - Oversaw delivery of strategic internal communications and multimedia content calendar - Partnership approach developed with key business lies to deliver value propositions and creative identity, including sales collateral and case studies - Delivered lead generation campaigns for Ricoh 3D business across email, social media, digital and trade media (growing social media audience from scratch to over 5,500 followers)

• Senior Marketing Officer

  • Apr 2019 - Jun 2021

  Telford, United Kingdom - Ownership and delivery of the commercial B2B marketing strategy for Additive Manufacturing (Ricoh 3D) - Defined and launched a new online platform for the Ricoh 3D printing service which delivered significant increase in traffic and quote volume - Write, manage and commission highly engaging digital content - Increase brand awareness via digital channels including SEO, content marketing and paid search - Led full tender process for selection of new creative and marketing agency… Show more - Ownership and delivery of the commercial B2B marketing strategy for Additive Manufacturing (Ricoh 3D) - Defined and launched a new online platform for the Ricoh 3D printing service which delivered significant increase in traffic and quote volume - Write, manage and commission highly engaging digital content - Increase brand awareness via digital channels including SEO, content marketing and paid search - Led full tender process for selection of new creative and marketing agency for six-figure contract award, completing robust procurement process - Work with the engineer team to create and deliver multiple content marketing initiatives including white papers, case studies and digital marketing campaigns - Organise exposure at key events, client seminars and exhibitions - Activity engage with European operating companies to implement marketing tactics and programmes



PDSA

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Manager

  • Jan 2019 - Apr 2019

  Telford, England, United Kingdom Role included: • Implementation of multi-channel multi-audience integrated 2018 Christmas campaign across paid, earned and owned channels to drive £660k income target, alongside awareness and engagement objectives. • End-to-end management of key CRM donation appeals across direct mail, SMS and email channels • New product development – re-launch of virtual gift proposition and delivery of marketing plan across digital, catalogue and social channels • Delivery of event collateral and… Show more Role included: • Implementation of multi-channel multi-audience integrated 2018 Christmas campaign across paid, earned and owned channels to drive £660k income target, alongside awareness and engagement objectives. • End-to-end management of key CRM donation appeals across direct mail, SMS and email channels • New product development – re-launch of virtual gift proposition and delivery of marketing plan across digital, catalogue and social channels • Delivery of event collateral and exhibition creative, management of partner relationships and on-the-day activity delivery for key strategic events including PetLife 18’, Crufts and The Education Show • Media planning support and campaign integration for The People’s Vet Ch4 TV series • Planning and delivery of marketing plans to support key corporate relationships • Launch of child-friendly Pet Hospital activity at KidZania London, which now delivered over a third of all children reached through PDSA’s education programme

• Assistant Marketing Manager

  • Oct 2015 - Jan 2019

  Telford, United Kingdom Role included: • Design and delivery of bi-annual internal Tone of Voice masterclasses to give staff the tools to communicate effectively using new brand guidelines. • Worked with Head of Brand & Marketing Comms and brand/media agencies to bring broadcast and supporting elements (digital, social, OOH, VOD and cinema) to market within budget and timeframe. • Worked with internal stakeholders to develop integrated marketing briefs for internal and external creative agencies. Dedicated… Show more Role included: • Design and delivery of bi-annual internal Tone of Voice masterclasses to give staff the tools to communicate effectively using new brand guidelines. • Worked with Head of Brand & Marketing Comms and brand/media agencies to bring broadcast and supporting elements (digital, social, OOH, VOD and cinema) to market within budget and timeframe. • Worked with internal stakeholders to develop integrated marketing briefs for internal and external creative agencies. Dedicated support to Retail for tactical activity and organisational campaign alignment. Input design and copywriting expertise, before briefing external agencies or internal designers with requirements, and managing stakeholder input through to production. • Reported on competitor and charity sector activity that directly impacts on any element of the strategic marketing plan.

• Marketing Communications Executive

  • Oct 2014 - Sep 2015

  Telford, United Kingdom Role included: • Assisted with the rollout of an organisational rebrand by supporting the Head of Brand in delivering key milestones. Work included reviewing creative, updating campaign timelines, researching cost and production of collateral and organisation/delivery of brand photoshoot to provide rebranded library of images to the business. • Represented Head of Brand & MarComms at fortnightly inter-agency meetings. • Received 2015 Exceptional Contribution Award for “performing… Show more Role included: • Assisted with the rollout of an organisational rebrand by supporting the Head of Brand in delivering key milestones. Work included reviewing creative, updating campaign timelines, researching cost and production of collateral and organisation/delivery of brand photoshoot to provide rebranded library of images to the business. • Represented Head of Brand & MarComms at fortnightly inter-agency meetings. • Received 2015 Exceptional Contribution Award for “performing beyond the normal expectations of the role.”

• Marketing Graduate

  • Sep 2013 - Sep 2014

  Telford, United Kingdom First job after graduating where I gained experience across a range of departments including Legacy Marketing, PR and Brand. Projects undertaken include: • Supported launch of PetWise product with marketing plan, data briefing and overseeing design/production of collateral. • Produced case studies, pet care columns and press releases for variety of national and regional campaigns. Copywriting articles for supporter publications. • Assisted with the successful launch of PDSA’s Free… Show more First job after graduating where I gained experience across a range of departments including Legacy Marketing, PR and Brand. Projects undertaken include: • Supported launch of PetWise product with marketing plan, data briefing and overseeing design/production of collateral. • Produced case studies, pet care columns and press releases for variety of national and regional campaigns. Copywriting articles for supporter publications. • Assisted with the successful launch of PDSA’s Free Will Offer scheme