Head Of Ecommerce

• Nov 2020 - Present

Head of Growth at HelloFresh

• Jun 2020 - Nov 2020

Senior Growth Manager

• Jan 2019 - Jun 2020

Performance Marketing Manager

• Jan 2018 - Jan 2019

Performance Marketing Lead

• Jan 2017 - Jan 2018

• Manage the Performance Marketing team - responsible for all acquisition marketing in the UK. • Manage 2 direct Reports - 1 Executive and 1 Analyst. • Accountable for budget, strategy, test setup, execution, reporting and optimization across 4 online and 4 offline channels; including Direct Mail and Affiliates. • Implemented UK Influencer strategy & integrated across Paid Social channels. • Work closely with the in house Brand Team to align all campaign messaging across multiple… Show more • Manage the Performance Marketing team - responsible for all acquisition marketing in the UK. • Manage 2 direct Reports - 1 Executive and 1 Analyst. • Accountable for budget, strategy, test setup, execution, reporting and optimization across 4 online and 4 offline channels; including Direct Mail and Affiliates. • Implemented UK Influencer strategy & integrated across Paid Social channels. • Work closely with the in house Brand Team to align all campaign messaging across multiple platforms. • Directly manage data agencies and analysts to report on and optimise all campaigns. • Collaborate extensively with international Marketing managers and Berlin-based Global Marketing team. • Local POC for UK Referral scheme. • Manage relationships with partners and build cross functional partnership campaigns. • Report into Director of Sales and Marketing UK.

Performance Marketing Executive

• Sep 2016 - Jan 2017

• Accountable for strategy, test setup, execution, reporting and optimization across 4 online and 4 offline channels. • Work closely with the in house Brand Team to align all campaign messaging across multiple platforms. • Directly manage data agencies and analysts to report on and optimise all campaigns. • Collaborate extensively with international Marketing managers and Berlin-based Global Marketing team. • Local POC for UK Referral scheme. • Manage relationships with partners… Show more • Accountable for strategy, test setup, execution, reporting and optimization across 4 online and 4 offline channels. • Work closely with the in house Brand Team to align all campaign messaging across multiple platforms. • Directly manage data agencies and analysts to report on and optimise all campaigns. • Collaborate extensively with international Marketing managers and Berlin-based Global Marketing team. • Local POC for UK Referral scheme. • Manage relationships with partners and build cross functional partnership campaigns. • Report into Director of Sales & Marketing UK.

Campaign Officer

• Jan 2016 - Sep 2016

• Accountable for execution of 2 offline and 1 online Acquisition Marketing channels. • Directly manage relationship with Print House and Performance Agency. • Improve all processes across UK Sales & Marketing team. • Manage all finance reporting across teams. • Report into Business Development Manager.

Project Manager

• May 2015 - Dec 2015

•Processes – improving and streamlining existing processes. •Scheduling – chairing weekly meetings and taking ownership of studio scheduling. •Financial Management – attending the weekly financial meetings with the Managing Directors and Senior team, recognising any issues and providing insights to further improve productivity. Processing invoices, raising Purchase Orders and liaising with the accounts department to ensure supplier payments. •Event Management – company’s yearly… Show more •Processes – improving and streamlining existing processes. •Scheduling – chairing weekly meetings and taking ownership of studio scheduling. •Financial Management – attending the weekly financial meetings with the Managing Directors and Senior team, recognising any issues and providing insights to further improve productivity. Processing invoices, raising Purchase Orders and liaising with the accounts department to ensure supplier payments. •Event Management – company’s yearly charity initiative: The Art of Ping Pong (theartofpingpong.com). •Studio Management – controlling supplier accounts, interviewing prospective suppliers, coordinating senior staff member’s diaries and travel requirements, hosting clients, organizing cultural and social events. •PR – implementing and managing the company PR strategy through the website and social media, and writing press releases for upcoming project launches and initiatives. Qualities and skills required for role: •Confidence to chair high profile meetings with senior members of the team. •Impeccable communication, instilling confidence in my abilities, and assisting on projects where necessary. •Outstanding organisational skills, which allow the successful implementation of projects and ensure an excellent level of quality is maintained. •Ability to stay professional and composed in challenging or stressful situations. •Willingness to learn along with a positive can do attitude. Show less •Processes – improving and streamlining existing processes. •Scheduling – chairing weekly meetings and taking ownership of studio scheduling. •Financial Management – attending the weekly financial meetings with the Managing Directors and Senior team, recognising any issues and providing insights to further improve productivity. Processing invoices, raising Purchase Orders and liaising with the accounts department to ensure supplier payments. •Event Management – company’s yearly… Show more •Processes – improving and streamlining existing processes. •Scheduling – chairing weekly meetings and taking ownership of studio scheduling. •Financial Management – attending the weekly financial meetings with the Managing Directors and Senior team, recognising any issues and providing insights to further improve productivity. Processing invoices, raising Purchase Orders and liaising with the accounts department to ensure supplier payments. •Event Management – company’s yearly charity initiative: The Art of Ping Pong (theartofpingpong.com). •Studio Management – controlling supplier accounts, interviewing prospective suppliers, coordinating senior staff member’s diaries and travel requirements, hosting clients, organizing cultural and social events. •PR – implementing and managing the company PR strategy through the website and social media, and writing press releases for upcoming project launches and initiatives. Qualities and skills required for role: •Confidence to chair high profile meetings with senior members of the team. •Impeccable communication, instilling confidence in my abilities, and assisting on projects where necessary. •Outstanding organisational skills, which allow the successful implementation of projects and ensure an excellent level of quality is maintained. •Ability to stay professional and composed in challenging or stressful situations. •Willingness to learn along with a positive can do attitude. Show less

Project Manager

• May 2014 - May 2015

•Facilitating consistent and professional client relationships with The Post Office Ltd., Arsenal Football Club, PayPal, The Royal British Legion. •Effective management of multiple projects from the initial brief to completion, on schedule and within budget, from high profile installations to weekly newsletters. •Briefing the studio, providing clarity of the project and managing time spent. •Estimating costs, raising invoices and purchase orders. •Facilitating consistent and professional client relationships with The Post Office Ltd., Arsenal Football Club, PayPal, The Royal British Legion. •Effective management of multiple projects from the initial brief to completion, on schedule and within budget, from high profile installations to weekly newsletters. •Briefing the studio, providing clarity of the project and managing time spent. •Estimating costs, raising invoices and purchase orders.

Operation Support

• Feb 2014 - Aug 2014

Managing multiple accounts for the Network Transformation of The Post Office Ltd., liasing with Project Managers and suppliers to ensure successful delivery of projects. Managing multiple accounts for the Network Transformation of The Post Office Ltd., liasing with Project Managers and suppliers to ensure successful delivery of projects.

Founder

• Jan 2012 - Dec 2013

•Singlehandedly establishing a successful business producing and selling up to 800 scotch eggs per week that were sold at a number of different reputable outlets. •Researching the local food industry, identifying a gap in the market and developing a unique product. •Creating and developing a bespoke branding package. •Increasing production and sales by expanding from one market per week, to pitching to large-scale outlets that would stock the product daily. •Recruiting and… Show more •Singlehandedly establishing a successful business producing and selling up to 800 scotch eggs per week that were sold at a number of different reputable outlets. •Researching the local food industry, identifying a gap in the market and developing a unique product. •Creating and developing a bespoke branding package. •Increasing production and sales by expanding from one market per week, to pitching to large-scale outlets that would stock the product daily. •Recruiting and training employees, supplying them with the recipes and equipment to produce scotch eggs in their own home. Allowing me to concentrate on the promotion and marketing of the product and increased focus on customer relations. •Fulfilling and distributing all orders on schedule, and in accordance with customer requirements. •Maintaining regular communication with clients, creating strong working relationships. •Directing all company finances. Show less •Singlehandedly establishing a successful business producing and selling up to 800 scotch eggs per week that were sold at a number of different reputable outlets. •Researching the local food industry, identifying a gap in the market and developing a unique product. •Creating and developing a bespoke branding package. •Increasing production and sales by expanding from one market per week, to pitching to large-scale outlets that would stock the product daily. •Recruiting and… Show more •Singlehandedly establishing a successful business producing and selling up to 800 scotch eggs per week that were sold at a number of different reputable outlets. •Researching the local food industry, identifying a gap in the market and developing a unique product. •Creating and developing a bespoke branding package. •Increasing production and sales by expanding from one market per week, to pitching to large-scale outlets that would stock the product daily. •Recruiting and training employees, supplying them with the recipes and equipment to produce scotch eggs in their own home. Allowing me to concentrate on the promotion and marketing of the product and increased focus on customer relations. •Fulfilling and distributing all orders on schedule, and in accordance with customer requirements. •Maintaining regular communication with clients, creating strong working relationships. •Directing all company finances. Show less