Holly Morrison

Senior Designer at Zola
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Experience

    • United States
    • Internet Publishing
    • 100 - 200 Employee
    • Senior Designer
      • Sep 2022 - Present

  • Freelance
    • New York City Metropolitan Area
    • Freelance Graphic Designer
      • Oct 2019 - Present

      • Engage directly with clients during project briefs to ensure a unified, client-centered approach to visual solutions • Work within brand and style guidelines to deliver visual solutions that support brand identity and larger campaign goals through design of sales and promotional materials • Develop branding strategies for client's email marketing campaigns and create specialized digital assets for use on social media, email campaigns, etc. • Design services for special projects, merchandising and promotional programs including design of magazine advertorials, sell sheets/one sheets, deck presentations and more • Companies/brands include: Meredith Corporation, Martha Stewart Living, General Mills, Ten Spot Show less

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Senior Graphic Designer
      • Mar 2021 - Sep 2022

      • Lead and oversee the design of all marketing creative efforts including brand promotion, sales materials, case studies, slide decks, newsletters, digital solutions and event collateral • Build relationships and collaborate with marketing, sales, customer success, clinical, product, and other teams • Lead and oversee the design of all marketing creative efforts including brand promotion, sales materials, case studies, slide decks, newsletters, digital solutions and event collateral • Build relationships and collaborate with marketing, sales, customer success, clinical, product, and other teams

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Designer
      • Apr 2020 - Aug 2020

      • Design high-impact editorial pages, graphics and typography • Conceptualize innovative visual storytelling ideas and elevate The Knot brand through use of modern editorial design trends • Partner with art director, photo and editorial teams on story development and visual concepts • Direct still-life photography shoots • Design high-impact editorial pages, graphics and typography • Conceptualize innovative visual storytelling ideas and elevate The Knot brand through use of modern editorial design trends • Partner with art director, photo and editorial teams on story development and visual concepts • Direct still-life photography shoots

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Associate Art Director
      • Nov 2018 - Oct 2019

      • Implemented conceptual and stylistic direction of the Family Circle brand identity and extended that identity through sales and promotional materials• Provided design services for special projects, merchandising and promotional programs including: design and production of in-magazine advertorials, high-impact units, email blasts, sell sheets, POP displays, direct mail, event signage, presentations, lookbooks, invitations, and stationery• Collaborated with internal marketing and sales teams to develop innovative ideas and concepts that shape and enforce brand strategies with advertisers• Managed the workflow within the art department Show less

    • Senior Designer
      • Jun 2017 - Nov 2018

    • United States
    • Media Production
    • 100 - 200 Employee
    • Assistant Art Director
      • Dec 2016 - Jun 2017

      • Assisted with supervising and managing the creative responsibilities—print, digital, mobile, events, and custom projects—within the medical communications group • Responsible for design and print production for the fourteen brand publications in the medical communications portfolio • Created promo, sales, and marketing materials for all medical brand and designed materials for custom projects including supplements, special issues and all event collateral • Supported several brand websites with custom images/graphic elements, charts/graphs, figures, infographics, and photo research Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Art Director
      • Jun 2014 - Dec 2016

      • Creative direction and editorial layout design for New York Family and New York Family Baby publications including covers, feature stories and monthly columns • Reviewed creative deliverables throughout the production process: managed all photo research, created custom artwork and commissioned illustrations • Effectively directed team & talent on product and lifestyle photoshoots • Assisted in photo retouching, prepped/uploaded files to printer, inspected/approved printer proofs and maintained printer deadlines Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Designer
      • Jul 2012 - Jun 2014

      • Design and production work for the monthly teen titles M, J-14 and TWIST magazines, as well as the special publications of Quizfest, AstroGirl and Yikes! • Responsible for layouts, templates, photo editing, and overall design of the magazine publications • Work cooperatively with the art, photo, and editorial staffs in a fast-paced, deadline-oriented environment • Design and production work for the monthly teen titles M, J-14 and TWIST magazines, as well as the special publications of Quizfest, AstroGirl and Yikes! • Responsible for layouts, templates, photo editing, and overall design of the magazine publications • Work cooperatively with the art, photo, and editorial staffs in a fast-paced, deadline-oriented environment

    • United States
    • Museums, Historical Sites, and Zoos
    • 100 - 200 Employee
    • Art Intern
      • Feb 2012 - Aug 2012

      • Assist in design of on-grounds signage • Design of organizational newsletters, advertisements and event programs • Create educational tools including promotional materials, board games and apparel for education department • Assist in design of on-grounds signage • Design of organizational newsletters, advertisements and event programs • Create educational tools including promotional materials, board games and apparel for education department

    • Online Audio and Video Media
    • Design Intern
      • Jan 2012 - May 2012

      • Design advertisements for the premier online bridal resource website of the Chesapeake area. • Assist in design work for styled photo shoots and bridal shows • Design advertisements for the premier online bridal resource website of the Chesapeake area. • Assist in design work for styled photo shoots and bridal shows

  • Word on the Street Newspaper
    • Baltimore, Maryland
    • Graphic Designer
      • Jan 2012 - May 2012

      Word on the Street is a newspaper focused on the education and support of the homeless community in Baltimore, Maryland. The operational staff, writers and vendors includes currently and formerly homeless. The paper is published quarterly since March 2012. The all volunteer board of directors strives to reach all of the community to change the understanding of homelessness, its causes and concerns. • Create layouts for cover and news section of newspaper • Design promotional materials for newspaper and fundraising events • Collaborate with community partner Healthcare for the Homeless Show less

  • CurlyRed Inc.
    • Baltimore, Maryland Area
    • Design Intern
      • Sep 2011 - Dec 2011

      • Work with the Principal Designer in design and execution of different design platforms, including advertisements, identity branding, newsletters, brochures, website design, etc. • Assist in concept development and arrive at creative solutions that meet the client's standards and guidelines. • Work with the Principal Designer in design and execution of different design platforms, including advertisements, identity branding, newsletters, brochures, website design, etc. • Assist in concept development and arrive at creative solutions that meet the client's standards and guidelines.

Education

  • Towson University
    Bachelor of Science, Graphic Design, Mass Communications
    2008 - 2012

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