Experience

Columbus Car Audio & Accessories

• United States
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Feb 2013 - Present

  •Developed and maintained a yearly marketing calendar and budget to determine initiatives to meet lead generation and sales goals. •Analyzed, measured, and prepared performance reports of all marketing campaigns including ROI, lead generation results, and associated sales figures. •Planned radio advertising strategy, including writing of ad spot scripts, and negotiated all media buying. •Developed and oversaw the Columbus Car Audio social media marketing strategy (Facebook, Instagram, Twitter, YouTube, & LinkedIn) including content curation, production, and scheduling, ad placement and production, and result analysis. •Maintained the Columbus Car Audio website by constantly updating digital content including copy and images, sales, and promotions. •Handled the day to day maintenance of the Columbus Car Audio Google Search and Display ad accounts, including keyword research and strategy, ad copy, and graphic design. •Used Google Analytics data to assess marketing initiatives, website and blog content, to track results of A/B testing of ad landing pages, and to track online lead generation to make better marketing decisions. •Prepared weekly retail and wholesale email newsletters including content strategy, copy, and graphic design to database of over 35,000 contacts. •Partnered closely with the Retail Sales team to create cohesive marketing campaigns, including the creation of in store signage for specific companywide promotions and in store product displays. •Worked with outside Car Dealer Sales Reps to develop and maintain dealer price menus and promotional price sheets used as sales tools. •Planned on site events and coordinated all off-site events (i.e. vendor booth space at car and trade shows) including managing staff, and organization of promotional items needed. Show less



Fort Rapids Indoor Waterpark Resort

• Sr. Sales, Marketing and Promotions Coordinator

  • Dec 2010 - Feb 2013

  -Managed the Social Media presence of Fort Rapids, including Twitter, Facebook, Facebook advertisements and insights, Google Analytics, Hootsuite, Foursquare, Yelp, and Tripadvisor.-Created and maintained relationships with various online Bloggers to aid in creating awareness of Fort Rapids, through reviews and cross promotional contests.-Worked with the Fort Rapids website to update page information.-Contributed to the marketing and sales team by developing promotional ideas and events to host on site.-Managed donation requests from local groups and contributed as Fort Rapids saw fit.-Developed creative for print advertisements, online banner advertisements, coupons, promotions, and flyers, including Graphic Design and ad copy.-Worked with Microsoft Publisher and Adobe PhotoShop to design advertisements, coupons, and flyers.-Actively tracked the intake of coupons and discounts to assess performance and effectiveness of promotions, to aid in making future marketing decisions. -Designed, managed and sent out the Fort Rapids bi-weekly Email newsletter Show less

• Marketing Assistant

  • Aug 2010 - Nov 2010



PromoWest Productions

• United States
• Musicians
• 1 - 100 Employee

• Marketing/Promotions Intern

  • Aug 2008 - Aug 2010

  Aid with the preparation and execution of concerts and events. Implement grass roots marketing campaigns for assigned events. Work closely with the Street Team to setup and distribute promotional materials. Assist with social media promotions and updates through Facebook, MySpace, and Twitter. Work with other interns, the Promotions Director, and the Marketing Director to develop promotional ideas and how to implement them. Occasionally help with ad hoc projects. Aid with the preparation and execution of concerts and events. Implement grass roots marketing campaigns for assigned events. Work closely with the Street Team to setup and distribute promotional materials. Assist with social media promotions and updates through Facebook, MySpace, and Twitter. Work with other interns, the Promotions Director, and the Marketing Director to develop promotional ideas and how to implement them. Occasionally help with ad hoc projects.



Capital University School of Management & Leadership

• Office Assistant

  • Sep 2006 - Aug 2010

  Assist Professors and Administrators with individual tasks. Handle, copy exams and other confidential documents as needed. Use Microsoft Word, and Excel to create memos, class rosters, and other documents as needed. Answer phones for directory and service purposes. Be visible and present to assist passersby with questions or assistance. Assist in ad hoc projects. Assist Professors and Administrators with individual tasks. Handle, copy exams and other confidential documents as needed. Use Microsoft Word, and Excel to create memos, class rosters, and other documents as needed. Answer phones for directory and service purposes. Be visible and present to assist passersby with questions or assistance. Assist in ad hoc projects.



Buckeye Dairy Bar

• United States
• Advertising Services
• 1 - 100 Employee

• Cashier

  • Apr 2003 - Jul 2008

  Helped fill food orders, Took customer orders in person and on telephone, helped deal with customer complaints, and assisted in checking in and organizing food and supply orders. Helped fill food orders, Took customer orders in person and on telephone, helped deal with customer complaints, and assisted in checking in and organizing food and supply orders.