Demand Generation Manager

• Feb 2022 - Present

Marketing Manager

• Sep 2020 - Feb 2022

● Built brand voice and messaging across three segments of customers ● Crafted engaging email and social campaigns, leading to a 25% increase in app user base ● Created and executed marketing plans for large scale activations, including the City of Chicago Department of Family and Social Services, the Kane County Sheriff’s Office, and nonprofits in the Dallas area ● Produced graphics for a newsletter, social media, email, and other digital campaigns ● Collaborated across departments to create content for new product releases ● Collected and reported marketing analytics according to given KPIs to leadership weekly ● Created content for the blog, including customer profiles, thought leadership pieces, and investor news ● Executed and conceptualized virtual education series designed for our target customer leading to a 50% increase in leads at the top of the funnel ● Crafted website messaging, product and client-specific landing page content optimized for SEO Show less

Marketing Specialist

• Apr 2018 - Apr 2020

-Spearheaded the implementation of a new mobile lead capture solution to streamline the lead capture process for the sales team which prompted a 75% adoption rate by the team -Analyzed event ROI for the 50 trade shows/ sponsorships in a calendar to communicate to leadership the dollars in sales touched by the event strategy -Created the project scope, budget and timeline for a charity initiative, the Pets of SIS Calendar, resulting in $5,000 going to charity over the course of the program -Developed 20+ internal stakeholder event manuals and processes for each trade show including lead management, lodging, onsite activations and/or events -Coordinated logistics, messaging, and participation in industry's largest trade show including design and management of 600 sq. ft. booth, multiple advertising opportunities and multiple company centric events -Managed $500,000 event budget for over 50 events in a calendar year -Served as liaison between a database of marketing vendors and the department handling contract, negotiations, and onsite coordination Show less

Event Staffing Assistant

• Aug 2015 - Mar 2016

-Managed team of over 200 Brand Ambassadors -Collected feedback and event data from 100+ events -Created comprehensive reports following each event for client review -Served as the direct point of contact between for clients for each event -Staffed projects for companies such as the Atlanta Jewish Film Festival, AmericasMart, Coke, Children's Healthcare of Atlanta, etc. -Managed team of over 200 Brand Ambassadors -Collected feedback and event data from 100+ events -Created comprehensive reports following each event for client review -Served as the direct point of contact between for clients for each event -Staffed projects for companies such as the Atlanta Jewish Film Festival, AmericasMart, Coke, Children's Healthcare of Atlanta, etc.

Student Assistant

• Jul 2013 - May 2015

-Answered 50+ phone calls and voice mails a day with admissions and registrar related questions -Acted as administrative assistant to 6-7 employees -Maintained vault of over 7,000 student files -Answered 50+ phone calls and voice mails a day with admissions and registrar related questions -Acted as administrative assistant to 6-7 employees -Maintained vault of over 7,000 student files

Social Media Strategist Intern

• Jan 2014 - Jun 2014

-Maintained customer database by adding in new clients and updating client information -Responded to 75+ customer support tickets that ranged from test support to product questions -Improved customer relations management by 25% -Maintained customer database by adding in new clients and updating client information -Responded to 75+ customer support tickets that ranged from test support to product questions -Improved customer relations management by 25%

Marketing Intern

• May 2013 - Aug 2013

-Created streamline communication messages for each brand’s different platforms -Worked remotely with manager to improve brand performance both online and off -Increased social media engagement by 50% during course of internship -Created streamline communication messages for each brand’s different platforms -Worked remotely with manager to improve brand performance both online and off -Increased social media engagement by 50% during course of internship