Hollie Murrin
Vice President Marketing at Vision2- Claim this Profile
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Topline Score
Bio
Marie Swift
My team and I at Impact Communications worked directly with Hollie Murrin during the 1.5 years that she was Head of Marketing for Oranj. Hollie is incredibly insightful when it comes to financial services -- and, in particular, the asset management space. Working together, we were able to produce many good PR and marketing results for Oranj and it's model marketplace/fintech platform. I hope to work with Hollie in the future. Her pleasant demeanor and steady hand make it easy to get things done.
Tony DiLeonardi
Not only is Hollie and gifted writer and marketing technician, she is thoughtful, hardworking and very pleasant to work with. A triple threat for any employee. I highly recommend Hollie and her work.
Marie Swift
My team and I at Impact Communications worked directly with Hollie Murrin during the 1.5 years that she was Head of Marketing for Oranj. Hollie is incredibly insightful when it comes to financial services -- and, in particular, the asset management space. Working together, we were able to produce many good PR and marketing results for Oranj and it's model marketplace/fintech platform. I hope to work with Hollie in the future. Her pleasant demeanor and steady hand make it easy to get things done.
Tony DiLeonardi
Not only is Hollie and gifted writer and marketing technician, she is thoughtful, hardworking and very pleasant to work with. A triple threat for any employee. I highly recommend Hollie and her work.
Marie Swift
My team and I at Impact Communications worked directly with Hollie Murrin during the 1.5 years that she was Head of Marketing for Oranj. Hollie is incredibly insightful when it comes to financial services -- and, in particular, the asset management space. Working together, we were able to produce many good PR and marketing results for Oranj and it's model marketplace/fintech platform. I hope to work with Hollie in the future. Her pleasant demeanor and steady hand make it easy to get things done.
Tony DiLeonardi
Not only is Hollie and gifted writer and marketing technician, she is thoughtful, hardworking and very pleasant to work with. A triple threat for any employee. I highly recommend Hollie and her work.
Marie Swift
My team and I at Impact Communications worked directly with Hollie Murrin during the 1.5 years that she was Head of Marketing for Oranj. Hollie is incredibly insightful when it comes to financial services -- and, in particular, the asset management space. Working together, we were able to produce many good PR and marketing results for Oranj and it's model marketplace/fintech platform. I hope to work with Hollie in the future. Her pleasant demeanor and steady hand make it easy to get things done.
Tony DiLeonardi
Not only is Hollie and gifted writer and marketing technician, she is thoughtful, hardworking and very pleasant to work with. A triple threat for any employee. I highly recommend Hollie and her work.
Credentials
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Confronting Bias: Thriving Across Our Differences
LinkedInApr, 2021- Nov, 2024 -
Creating a Positive and Healthy Work Environment
LinkedInMar, 2021- Nov, 2024 -
Diversity and Inclusion in a Global Enterprise
LinkedInMar, 2021- Nov, 2024 -
Diversity, Inclusion, and Belonging
LinkedInMar, 2021- Nov, 2024 -
Inclusive Leadership
LinkedInMar, 2021- Nov, 2024 -
HubSpot Solutions Partner Certified
HubSpotAug, 2023- Nov, 2024 -
Series 7 and 24
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Experience
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Vision2
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President Marketing
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Nov 2021 - Present
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Director of Segment Marketing
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Jan 2021 - Oct 2021
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New Co
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United States
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Software Development
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1 - 100 Employee
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Head of Marketing
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Jun 2019 - Dec 2020
Designed, implemented and monitored KPI-based marketing strategies that executed on the firm’s mission of reimagining software for RIAs. Lead internal marketing team and external resources to drive advisor acquisition and adoption of the platform through: • Co-marketing initiatives with asset management, industry and integration partners that included events, social partnering, research reports and thought leadership. • A public website branding and re-design that emphasized industry… Show more Designed, implemented and monitored KPI-based marketing strategies that executed on the firm’s mission of reimagining software for RIAs. Lead internal marketing team and external resources to drive advisor acquisition and adoption of the platform through: • Co-marketing initiatives with asset management, industry and integration partners that included events, social partnering, research reports and thought leadership. • A public website branding and re-design that emphasized industry studies, multi-media content and storying telling to engage and educate leads about the platform. • Implementation of an organic and paid social strategy, extending brand voice and building influencer status across the advisor community and industry partners. • A coordinated PR go-to-market strategy, supported by an external agency, to communicate product launches and build engagement with industry influencers. • Lead and client nurturing with segmented HubSpot workflows utilizing lead scoring, original and curated content, landing pages, and activity tracking through Pendo and Salesforce. Show less Designed, implemented and monitored KPI-based marketing strategies that executed on the firm’s mission of reimagining software for RIAs. Lead internal marketing team and external resources to drive advisor acquisition and adoption of the platform through: • Co-marketing initiatives with asset management, industry and integration partners that included events, social partnering, research reports and thought leadership. • A public website branding and re-design that emphasized industry… Show more Designed, implemented and monitored KPI-based marketing strategies that executed on the firm’s mission of reimagining software for RIAs. Lead internal marketing team and external resources to drive advisor acquisition and adoption of the platform through: • Co-marketing initiatives with asset management, industry and integration partners that included events, social partnering, research reports and thought leadership. • A public website branding and re-design that emphasized industry studies, multi-media content and storying telling to engage and educate leads about the platform. • Implementation of an organic and paid social strategy, extending brand voice and building influencer status across the advisor community and industry partners. • A coordinated PR go-to-market strategy, supported by an external agency, to communicate product launches and build engagement with industry influencers. • Lead and client nurturing with segmented HubSpot workflows utilizing lead scoring, original and curated content, landing pages, and activity tracking through Pendo and Salesforce. Show less
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Invesco US
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United States
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Investment Management
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700 & Above Employee
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Director, Investments Marketing
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Sep 2015 - Jun 2019
Supporting the go-to-market strategy for the firm’s entire North American suite of investment solutions, lead a team of product marketers in the development of integrated selling systems and campaigns with high impact content. Through an agile marketing approach centered on client data and insights and in collaboration with Sales, Product and Investments, deliver customer-centric strategy aligned with Invesco’s global investment capabilities. Supporting the go-to-market strategy for the firm’s entire North American suite of investment solutions, lead a team of product marketers in the development of integrated selling systems and campaigns with high impact content. Through an agile marketing approach centered on client data and insights and in collaboration with Sales, Product and Investments, deliver customer-centric strategy aligned with Invesco’s global investment capabilities.
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Calamos Investments
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United States
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Financial Services
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200 - 300 Employee
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Director of Intermediary Marketing
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May 2014 - Sep 2015
Lead the intermediary marketing team with emphasis on metrics-driven marketing campaigns, national account support, and product communications in support of mutual fund, UCIT and closed-end fund product lines. Lead the intermediary marketing team with emphasis on metrics-driven marketing campaigns, national account support, and product communications in support of mutual fund, UCIT and closed-end fund product lines.
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Guggenheim Partners
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United States
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Financial Services
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700 & Above Employee
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Director, Senior Marketing Campaign Manager
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Aug 2008 - May 2014
Collaborated with Sales Management, National Accounts and Product Development to identify and support business opportunities across the retail channels of distribution for mutual funds, exchange-traded funds, unit investment trusts and closed-end funds. Collaborated with Sales Management, National Accounts and Product Development to identify and support business opportunities across the retail channels of distribution for mutual funds, exchange-traded funds, unit investment trusts and closed-end funds.
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Sr. Marketing Manager and Conference Director
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Apr 2006 - Aug 2008
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Calamos Investments
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United States
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Financial Services
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200 - 300 Employee
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Senior Marketing Manager-Institutional Investors and Private Clients
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Apr 2001 - Mar 2006
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Education
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Illinois Wesleyan University
Bachelor's degree, Business Administration and Management, General -
Olivet Nazarene University
Master of Business Administration (M.B.A.)
Community
