Experience

Precis

• Sweden
• Advertising Services
• 300 - 400 Employee

• • Feb 2021 - Present

  I am currently managing a Digital Marketing team, with responsibility over multiple clients in different industries and phases. Precis Digital is a strategic partner, where our responsibilities include Business Strategy (Growth/Profitability/LTV), Digitalisation, Channel Optimisation, Budget Management, etc. Managed budget for our team annually exceeds 250MSEK, for marketing activities across the entire funnel.

• • Feb 2020 - Nov 2022

  Team lead and project manager within Digital Marketing, combining operational and strategical perspectives.

• • Mar 2018 - Feb 2020

  In my role as a Digital Specialist I was responsible for several clients in my team, owning marketing operations across the marketing funnel. Responsibilities included:- Owned operations in Google Ads (Search, Shopping, Display, YouTube), Facebook Ads, and Programmatic Display. Included setting channel strategies and ongoing optimisation actions. - Owned evaluation, reporting and analysis. This included building dashboards, conducting attribution analyses, recommending and setting up KPI frameworks.- Formulated and executed on marketing strategies. Included setting focus and priorities both for long term marketing plans, as well as tactical plans for specific channels and time periods. - Proactive initiatives within marketing and optimisation. Challenged clients on set strategies and decisions from an impact perspective. Show less



Handels Rekrytering

• Sweden
• Staffing and Recruiting
• 1 - 100 Employee

• Project Manager

  • Jan 2015 - Jun 2015

  Project Manager and Team Lead at a student recruitment & staffing company. Part time during university studies. Project Manager and Team Lead at a student recruitment & staffing company. Part time during university studies.