Experience

Clarity AI

• United States
• Software Development
• 200 - 300 Employee

• Head of Marketing

  • Sep 2023 - Present

• Head of Global Digital Marketing & Analytics

  • Jan 2022 - Sep 2023

  Lead a global, multi-channel marketing strategy targeted at asset managers, asset owners, & wealth managers. Drive 58% of global sales pipeline through targeted marketing acquisition strategies.• Deliver 105-230% of digital KPI targets across impressions, clicks, website visits, and paid LinkedIn followers by executing high-performing content marketing strategies across paid and owned channels.• Achieve above-benchmark engagement rate (+152%), click-through rate (+280%), and time on site (108%) delivered from digital marketing channels by continuously optimizing thought leadership for target markets across 12 countries. • Increase organic traffic 150% by delivering Google page-1 SEO results; Increase time spent on site 68% by optimizing user experience and content.• Build and own global marketing budget optimized towards revenue generation, reporting to CFO and Board (BlackRock, Deutsche Börse, and Founders Fund) with clear MROI across channels.• Transform vendor process with 25+ vendors globally, building optimization models and leading negotiations, resulting in 50% decrease in cost per lead and an average of 28% cost savings globally. • Build close partnership with sales leadership and product owners to understand marketing needs and maintain feedback loop on key results, pipeline development and improvements. • Designed and built comprehensive digital marketing team, creating team structure and ensuring continuous professional development.Clarity AI is a sustainability technology platform that uses machine learning and big data to deliver environmental and social insights to investors and organizations. Investors include BlackRock, SoftBank, Deutsche Boerse, Kibo Ventures, Mundi Ventures, Seaya Ventures, and Founders Fund Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Vice President, Integrated Marketing Communications, Financial Services

  • Oct 2021 - Jan 2022

  Strategic global account lead for BlackRock/iShares, Santander Bank and Apollo Global Management. Advising global asset managers on digital marketing and communications strategy. • Worked with clients to define and implement marketing-communications strategies, working with both marketing and public relations teams simultaneously.• Served as global account lead for iShares account, working across Global, US, Canada, LatAm and APAC workstreams. • Led interagency teams, collaborating with creative and paid agencies and providing ongoing earned media counsel. • Member of Edelman’s Asset Management Center of Excellence, advising 200+ employees on best practices and supporting new business efforts. Show less

• Vice President, Financial Services

  • Jan 2021 - Oct 2021

  Built executive visibility programs for iShares’s Head of Americas Business and Head of U.S. Wealth Advisory, resulting in consistent 20% LinkedIn follower growth each quarter.



Euromoney Institutional Investor

• United Kingdom
• Information Services
• 400 - 500 Employee

• Vice President, Digital Marketing & Analytics; Head of Global Public Relations

  • Nov 2018 - Jan 2021

  Led marketing & communications strategies geared towards building global brand awareness, lead generation, and upsell for investment research brands, BCA Research and Ned Davis Research. • Led fully integrated and global paid strategies across digital, social, partnerships, sponsored events and webinars, and SEM with a clear focus on building brand awareness, product consideration, and delivering high-quality leads. • Designed and implemented a multi-language, global PR program across Americas, EMEA and APAC, with a focus on increasing brand awareness in key growth markets. • Successfully implemented Google page-1 (previously page-7) strategy for BCA Research, through SEO and SEM. • Advise divisional CEO, CMO, and Global Head of Sales with data-driven insights and recommendations into sales-marketing funnel, channel performance, and lead management. • Worked with Research, Sales, Technology, and Design teams to successfully implement marketing initiatives. • Delivered analytics reporting across all marketing channels – social (owned and paid), email, webcast, SEM, SEO, and PR; build feedback loop within marketing and sales team to optimize strategies. • Managed two marketing analytics reports and coach three additional members of the marketing team on key projects. • Built executive visibility programs for strategists and economists across offices in New York, London, and Montreal. Show less



Vested

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President, Integrated Marketing Communications

  • Jun 2016 - Jun 2018

  Strategic lead for Morgan Stanley, Rockefeller Capital, Boston Private Bank, and DTCC. Drove multi-channel marketing strategies across paid, social, and earned media, aligned to brand and product goals. • Advised on integrated marketing-communications campaigns, ranging from paid, owned, earned, social, and digital. • Established track record of increasing client retainers through cross-selling of integrated services • Independently sourced and secured new clients and played an instrumental role across RFPs and new business • Oversaw growth of direct reports across various levels, led in-house training and served as a mentor for junior staff • Ensured profitability and consistency of programs through time management across teams • Executed targeted campaigns that successfully met client sales goals of securing institutional investor mandates or increasing users • Designed speaker bureaus for clients and led media training in preparation of print and broadcast media • Launched Vested’s first media mixer and led the firm's relationship building activities Show less



Dukas Linden Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Jan 2016 - May 2016

  Account lead for ARK Invest, Global X ETFs, and BlueMountain Capital. Led proactive and crisis communications. Expanded the firm’s platform of ETF clients, totaling $4 billion in assets. •Drove growth of Asset Management practice, including hedge funds, private equity, ETFs, mutual funds, global macro research, and institutionally-focused clients. Built strong media relationships that yielded positive results for clients.• Designed and executed crisis communications campaigns for transactions and sensitive fund management issues• Managed team members, ensuring professional growth, education, efficient work flow, and organization Show less

• Account Supervisor

  • May 2014 - Dec 2015

  Launched 30+ ETFs across NYSE, Nasdaq and Bats. Coordinated on a daily basis with CEOs, CIOs, portfolio managers, equity analysts, traders, and internal communications teams

• Senior Account Executive

  • Jun 2013 - Apr 2014

  Designed and managed media campaigns for asset management clients. Built effective media presence for clients within personal finance, trade and advisory press publications

• Account Executive

  • Feb 2012 - Jun 2013

  Executed public relations campaigns for a wide array of financial services companies, including ETF sponsors, research firms, risk analysts, and hedge funds. Wrote and edited press releases.



Jewish Council for Public Affairs

• Non-profit Organizations
• 1 - 100 Employee

• Outreach Coordinator

  • Jun 2010 - Jan 2012

  Consulted to JCPA’s 125 local chapters across North America. Placed op-eds in various U.S. publications, including the Milwaukee Journal Sentinel, The Record, Miami Herald, Florida Sun Sentinel, and Augusta Chronicle Served as the lead researcher and writer in the international affairs division at the Jewish Council for Public Affairs (JCPA) . Focusing primarily on the Middle East, I translated complex and sensitive issues into thoughtful strategic messaging for targeted and diverse audiences. Tracked new and traditional media, built advocacy campaigns, and created impactful talking points for local grassroots activists. Show less



American Jewish Committee (AJC)

• United States
• Non-profit Organization Management
• 200 - 300 Employee

• Research Intern, Antisemitism and Extremism

  • Jan 2010 - May 2010

  • Compiled data on the assault on Israel’s legitimacy through boycotts, divestment and sanctions • Gathered resources and conducted research on extremist identity and culture, as well as political extremism • Compiled data on the assault on Israel’s legitimacy through boycotts, divestment and sanctions • Gathered resources and conducted research on extremist identity and culture, as well as political extremism