Hoda ElRashidy
Senior Marketing Analyst at Wadi Degla Holding- Claim this Profile
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Bio
Credentials
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Advanced Lead Generation
LinkedInFeb, 2021- Nov, 2024 -
Advertising on Facebook: Advanced
LinkedInFeb, 2021- Nov, 2024 -
Advertising on Instagram
LinkedInFeb, 2021- Nov, 2024 -
Google Ads Essential Training
LinkedInFeb, 2021- Nov, 2024 -
Google Analytics Quick Start
LinkedInFeb, 2021- Nov, 2024 -
How to Win at the Sport of Business (Blinkist Summary)
LinkedInFeb, 2021- Nov, 2024 -
Learning Conversion Copywriting
LinkedInFeb, 2021- Nov, 2024 -
SEO: Keyword Strategy
LinkedInFeb, 2021- Nov, 2024 -
Social Media Marketing Tips
LinkedInFeb, 2021- Nov, 2024 -
Social Media Marketing for Small Business
LinkedInFeb, 2021- Nov, 2024 -
Social Media Marketing with Facebook and Twitter
LinkedInFeb, 2021- Nov, 2024 -
Start a Business Online
LinkedInFeb, 2021- Nov, 2024 -
The Data Science of Sports Management, with Barton Poulson
LinkedInFeb, 2021- Nov, 2024 -
Social Media Marketing Foundations
LinkedInJan, 2021- Nov, 2024 -
Professional Diploma for Marketing communications & Advertising IAA- AUC in collaboration with IAA
International Advertising AssociationSep, 2010- Nov, 2024
Experience
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Wadi Degla Holding
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Egypt
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Spectator Sports
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300 - 400 Employee
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Senior Marketing Analyst
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Mar 2016 - Present
• Branded and executed market [Product] branding plans at all marketing levels in competition with other market players.• Led advertising and PR campaigns, as well as sales events – Worked with advertising and PR agencies.• Setting Marketing plan & strategy yearly plan 2016 & 2017• Revenue creation planning & strategy “F&B-Sports-social activities”• Customer relationship strategy, helped to increase customer’s satisfaction up to 50% through creating more communication channels, customer needs studies & using consumer insight to provide related services• Handling all Marketing activities & Branding for Wadi Degla clubs (Internal Branding \Sports branding & events\ organizing National & world Championships• Social media monitoring helped to increase the engagement & satisfaction level of the social media channels by 70% since 2015• F&B strategy\ branding\revenue creation revenues are increased by 35% on yearly basis since 2015• Handling all BTL & ATL communications• Events & activations; helped to increase gates tickets & revenues by total of 45% since 2015• Market research studies evaluating performance, testing pricing strategy & new initiatives• Sponsorship “seeking sponsors & selecting cases & events to sponsor”• PR “strategy\planning\ coverage tactics\ crises management\PR analysis &reports), Wadi Degla existence in the news & positive PR is increased by 95% according to reports through setting a new strategy for the PR since 2016•I spearheaded a Corporate Social Responsibility (CSR) initiative that boosted employee involvement by 40% & positive PR by 20% in 2016Events:• Women world squash championship 2015• Flaurent Malouda Press conference 2016• Men`s world Squash Championship press conference “Feb 2016”• Men`s World Squash Championship & WADI DEGLA Women internationalChampionship “Oct 2016”• Wadi Degla clubs seasonal & yearly events (Ex: Easter- Ramadan- feasts- sports tournaments)• Manuel Jose Campaign & press conference August 2017 Show less
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Marketing Analyst
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Jul 2014 - Present
Assisted in all Marketing activities & Branding for Wadi Degla clubs: Internal Branding:- Sports branding- F&B "menus, promotions, events, branding, communications, photo sessions, packaging,marketing plan & analysis"- Nursery- Stores Events (monthly event at the 5 clubs) Sports Tournaments National & world Championships- participated in organizing Women world squash championship 2014 Social Media “Facebook- Instagram” Members satisfaction campaigns ATL & BTL communications Activations “sports activations inside & outside club” PR activities Market research studies Product photo shoot ( clubs – champions) Show less
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Communications Specialist
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Sep 2013 - Present
Assisted in marketing & branding activities: F&B Company “Ruby Tuesday\ Just Falafel\Burger Fuel\Mano`sha Street\Smart Foods Factory”- Retail Company “Deglawy Stores-Adidas – BerGHOFF- Karcher-Kick OFF Stores- contributing in Marketing budgeting & yearly plan- Stores branding\Factory branding & signs\Menus\Openings\Promotions\ Activation: Was assigned to handle the branding & opening of “2 branches Ruby Tuesday- 3 branches Just Falafel- 2 branches Burger fuel- 1 branch Man`ousha street- Smart foods factory “Gourmet now” Show less
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Top Level MENA MR
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Market Research
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1 - 100 Employee
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Research Executive
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Nov 2012 - Mar 2013
Business Developer and Research Executive from September 2012 till March 2013 Job description: • Communicating with clients to understand and document the business objectives • Communicating with new prospected clients& working on customized service proposal • determining the most appropriate research methodology and techniques • Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle • Designing research questionnaires and moderator guides • Working with Project Directors to oversee the fieldwork initiative • Interpreting data, writing reports, and making actionable recommendations • Following up new business opportunities and setting up meetings • Highlights of Contributions 1- Contract with Ipsos Mena to perform all the outsourcing work in MENA Region 2- Contract with GFK to perform all the outsourcing work in Morocco & Algeria 3- Managed to bring End Clients: 4- P&G - Al Ahram Beverage Company- Domty Dairy Egypt - Coca Cola Middle East- El Rashidy El Mizan – Americana Group- Mo`men – Regina Pasta- Panda Dairy Egypt - Clorox 5- European Union: Egyptian society awareness survey 6- PepsiCo:(Focus groups) Sports drinks project-Miranda-Seven up 7- Kenwood: Kitchen machine project 8- Al Futtaim: Majid Al Futtaim name awareness survey 9- CIB: Mystery shopping project 10- KFC: Ciapatta Sandwich Survey Show less
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Future Media and Telecommunications Group
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Egypt
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Advertising Services
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1 - 100 Employee
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Marketing Executive
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May 2011 - Jul 2012
Responsible for all marketing and sales activities including marketing plans for all current and new services: Media production: TV shows production “CBC” channel SNG service: Live coverage for events& selling the SNG service to TV channels & news agency`s EX: Egyptian revolution (Tahrir square- Etihadia Palace...etc.)-Egyptian elections (Parliament –presidential elections - Political events-Can Festival2011...etc. Dealing with clients, creating offers, getting new clients and developing business plans for all services Strategic Consulting, including business plan& sales strategy development. My Clients:All the media around the world ex (CNN, BBC, WWD, AL Jazzira, MBC, OSN, Al Nahar, Etc.)-Besides we were Subsidiary of Future media group Owning (CBC Network- AlWattan newspaper)Highlights of ContributionsParticipated in organization: Participated in Organizing (Mena Journalism Forum) the first Journalism forum in the Middle East and North Africa Managing contribution in several Media forums and Festivals (News Exchange2011,2012- Arab Media Festival) Show less
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Marketing executive
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May 2011 - Jul 2012
Responsible for all marketing and sales activities including marketing plans for all current and new services dealing with clients & offers , getting new clients and developing business plans for all servicesStrategic Consulting, including business plan & sales strategy development.-Organizing (Mena Journalism Forum) the first Journalism forum in the Middle East and North Africa - Managing contribution in several Media forums and Festivals ( News Exchange 2011,2012-Arab Media Festival) Show less
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Deep Advertising Agency
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Egypt
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Advertising Services
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1 - 100 Employee
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account Executive
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Jan 2011 - Apr 2011
Meeting with clients often to discuss current and future projects with the advertising agency Writing creative briefs for the creative director Formulating advertising and marketing strategies Defining advertising budgets for the client Presenting findings of client meetings to the agency Presenting creative work to the client Day-to-day administration duties and tasks Writing detailed reports for the client and the agency Organizing and leading focus groups and brainstorming sessions Show less
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OSN
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United Arab Emirates
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Broadcast Media Production and Distribution
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700 & Above Employee
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Reporter- production team at Al Qahera El youm talk show
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Sep 2010 - Dec 2010
1) Collecting and analyzing information about newsworthy events to write news stories for publication or broadcast: Receives assignment or evaluates news leads and news tips to develop story idea. 2)Gathering information about events through research, interviews, experience, or attendance at political, news, sports, artistic, social, or other functions. Gathering information for news stories. 3) Organizing material, determines slant or emphasis, and writes story according to prescribed editorial style and format standards. 4) assist in editing, videos for broadcast 5)Establish and maintain relationships with individuals who are credible sources of information. 6) Arrange interviews with people who can provide information about a story. Coordinate logistics for productions or events. Show less
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Education
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2021 - 2021
Johan Cruyff Institute
Sports Marketing & sponsorship diploma, Marketing/Marketing Management, General -
2011 - 2012
The American University in Cairo
deploma, marketing communications Deploma (IAA) -
2006 - 2010
Cairo University
Bachelor's degree, Mass Communication/Media Studies
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