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Hoda Elrashidy profile image

Hoda Elrashidy

Brand manager- PR section head at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Wadi Degla Clubs Company S.A.E.</span>
Intro Book
Marketing expert with 10+ years of experience in marketing research, communications, and strategic planning.
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Location
New Cairo, Cairo, Egypt, EG
Languages
  • English -
Skills
  • Marketing
  • Marketing Research
  • Marketing Communications
  • Media Relations
  • Media
  • Show all
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Bio

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Hoda Elrashidy is a seasoned marketing professional with extensive experience in marketing research, communications, and strategic planning. She holds a Bachelor's degree in Mass Communication/Media Studies from Cairo University and various certifications in marketing and advertising. With over 10 years of experience in the industry, Hoda has worked with top companies in Egypt, including Wadi Degla Holding and Future Media and Telecommunications Group.

Credentials

  • Advanced Lead Generation
    LinkedIn
    Feb, 2021
    - May, 2026
  • Advertising on Facebook: Advanced
    LinkedIn
    Feb, 2021
    - May, 2026
  • Advertising on Instagram
    LinkedIn
    Feb, 2021
    - May, 2026
  • Google Ads Essential Training
    LinkedIn
    Feb, 2021
    - May, 2026
  • Google Analytics Quick Start
    LinkedIn
    Feb, 2021
    - May, 2026
  • How to Win at the Sport of Business (Blinkist Summary)
    LinkedIn
    Feb, 2021
    - May, 2026
  • Learning Conversion Copywriting
    LinkedIn
    Feb, 2021
    - May, 2026
  • SEO: Keyword Strategy
    LinkedIn
    Feb, 2021
    - May, 2026
  • Social Media Marketing for Small Business
    LinkedIn
    Feb, 2021
    - May, 2026
  • Social Media Marketing Tips
    LinkedIn
    Feb, 2021
    - May, 2026
  • Social Media Marketing with Facebook and Twitter
    LinkedIn
    Feb, 2021
    - May, 2026
  • Start a Business Online
    LinkedIn
    Feb, 2021
    - May, 2026
  • The Data Science of Sports Management, with Barton Poulson
    LinkedIn
    Feb, 2021
    - May, 2026
  • Social Media Marketing Foundations
    LinkedIn
    Jan, 2021
    - May, 2026
  • Professional Diploma for Marketing communications & Advertising IAA- AUC in collaboration with IAA
    International Advertising Association
    Sep, 2010
    - May, 2026

Experience

  • Wadi Degla Clubs Company S.A.E.
    • Cairo, Egypt
    • Brand manager- PR section head
      • Jan 2020 - Present
      • Cairo, Egypt

      Designing &amp;executing short &amp;long-term marketing program for sports that achieves strong credibility for the brand as well as increasing the sports participants by 30%• Build/maintain relationships with key action sports partners, managing and maximizing assets that come along with each• S...

  • Wadi Degla Holding
    • Egypt
    • Spectator Sports
    • 500 - 600 Employee
    • Assistant Brand Manager Marketing
      • Mar 2016 - Present

      • Branded and executed market [Product] branding plans at all marketing levels in competition with other market players.• Led advertising and PR campaigns, as well as sales events – Worked with advertising and PR agencies.• Setting Marketing plan & strategy yearly plan 2016 & 2017• Revenue creation planning & strategy “F&B-Sports-social activities”• Customer relationship strategy, helped to increase customer’s satisfaction up to 50% through creating more communication channels, customer needs studies & using consumer insight to provide related services• Handling all Marketing activities & Branding for Wadi Degla clubs (Internal Branding \Sports branding & events\ organizing National & world Championships• Social media monitoring helped to increase the engagement & satisfaction level of the social media channels by 70% since 2015• F&B strategy\ branding\revenue creation revenues are increased by 35% on yearly basis since 2015• Handling all BTL & ATL communications• Events & activations; helped to increase gates tickets & revenues by total of 45% since 2015• Market research studies evaluating performance, testing pricing strategy & new initiatives• Sponsorship “seeking sponsors & selecting cases & events to sponsor”• PR “strategy\planning\ coverage tactics\ crises management\PR analysis &reports), Wadi Degla existence in the news & positive PR is increased by 95% according to reports through setting a new strategy for the PR since 2016•I spearheaded a Corporate Social Responsibility (CSR) initiative that boosted employee involvement by 40% & positive PR by 20% in 2016Events:• Women world squash championship 2015• Flaurent Malouda Press conference 2016• Men`s world Squash Championship press conference “Feb 2016”• Men`s World Squash Championship & WADI DEGLA Women internationalChampionship “Oct 2016”• Wadi Degla clubs seasonal & yearly events (Ex: Easter- Ramadan- feasts- sports tournaments)• Manuel Jose Campaign & press conference August 2017

    • Marketing Analyst
      • Jul 2014 - Present

       Assisted in all Marketing activities & Branding for Wadi Degla clubs: Internal Branding:- Sports branding- F&B "menus, promotions, events, branding, communications, photo sessions, packaging,marketing plan & analysis"- Nursery- Stores Events (monthly event at the 5 clubs) Sports Tournaments National & world Championships- participated in organizing Women world squash championship 2014 Social Media “Facebook- Instagram” Members satisfaction campaigns ATL & BTL communications Activations “sports activations inside & outside club” PR activities Market research studies Product photo shoot ( clubs – champions)

    • Communications Specialist
      • Sep 2013 - Present

      Assisted in marketing & branding activities: F&B Company “Ruby Tuesday\ Just Falafel\Burger Fuel\Mano`sha Street\Smart Foods Factory”- Retail Company “Deglawy Stores-Adidas – BerGHOFF- Karcher-Kick OFF Stores- contributing in Marketing budgeting & yearly plan- Stores branding\Factory branding & signs\Menus\Openings\Promotions\ Activation: Was assigned to handle the branding & opening of “2 branches Ruby Tuesday- 3 branches Just Falafel- 2 branches Burger fuel- 1 branch Man`ousha street- Smart foods factory “Gourmet now”

  • Top Level MENA MR
    • Research Executive
      • Nov 2012 - Mar 2013

      Business Developer and Research Executive from September 2012 till March 2013 Job description:• Communicating with clients to understand and document the business objectives• Communicating with new prospected clients&amp; working on customized service proposal • determining the most appropriate ...

  • Future Media and Telecommunications Group
    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Executive
      • May 2011 - Jul 2012

       Responsible for all marketing and sales activities including marketing plans for all current and new services: Media production: TV shows production “CBC” channel SNG service: Live coverage for events& selling the SNG service to TV channels & news agency`s EX: Egyptian revolution (Tahrir square- Etihadia Palace...etc.)-Egyptian elections (Parliament –presidential elections - Political events-Can Festival2011...etc. Dealing with clients, creating offers, getting new clients and developing business plans for all services Strategic Consulting, including business plan& sales strategy development. My Clients:All the media around the world ex (CNN, BBC, WWD, AL Jazzira, MBC, OSN, Al Nahar, Etc.)-Besides we were Subsidiary of Future media group Owning (CBC Network- AlWattan newspaper)Highlights of ContributionsParticipated in organization: Participated in Organizing (Mena Journalism Forum) the first Journalism forum in the Middle East and North Africa Managing contribution in several Media forums and Festivals (News Exchange2011,2012- Arab Media Festival)

    • Marketing executive
      • May 2011 - Jul 2012

      Responsible for all marketing and sales activities including marketing plans for all current and new services dealing with clients & offers , getting new clients and developing business plans for all servicesStrategic Consulting, including business plan & sales strategy development.-Organizing (Mena Journalism Forum) the first Journalism forum in the Middle East and North Africa - Managing contribution in several Media forums and Festivals ( News Exchange 2011,2012-Arab Media Festival)

  • Deep advertising agency
    • Egypt
    • account Executive
      • Jan 2011 - Apr 2011
      • Egypt

      Meeting with clients often to discuss current and future projects with the advertising agencyWriting creative briefs for the creative director Formulating advertising and marketing strategiesDefining advertising budgets for the clientPresenting findings of client meetings to the agencyPresenting ...

  • OSN
    • Egypt
    • Reporter- production team at Al Qahera El youm talk show
      • Sep 2010 - Dec 2010
      • Egypt

      1) Collecting and analyzing information about newsworthy events to write news stories for publication or broadcast: Receives assignment or evaluates news leads and news tips to develop story idea.2)Gathering information about events through research, interviews, experience, or attendance at poli...

Education

  • 2021 - 2021
    Johan Cruyff Institute
  • 2011 - 2012
    The American University in Cairo
  • 2006 - 2010
    Cairo University

Suggested Services

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Industry Focus. “Spectator Sports”

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