Hoang Tuan Anh

Deputy Director of Value-added-service at FPT Retail
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Contact Information
us****@****om
(386) 825-5501
Location
Vietnam, VN
Languages
  • English Professional working proficiency
  • Vietnamese Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Digital Transformation
    Coursera
    May, 2021
    - Nov, 2024
  • Mobile Money for Financial inclusion
    GSMA
    May, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification (QAIQ)
    Google
    Apr, 2017
    - Nov, 2024
  • Bidding and Project Management
    Foreign Trade University.
    Sep, 2012
    - Nov, 2024
  • TOEIC
    ETS
    Jun, 2012
    - Nov, 2024

Experience

  • FPT Retail
    • Retail
    • 100 - 200 Employee
    • Deputy Director of Value-added-service
      • May 2021 - Present

      Manage P&L of SIM card, Top-up, Installment payment, BNPL & Consumer financial services. Manage P&L of SIM card, Top-up, Installment payment, BNPL & Consumer financial services.

  • MoMo (M_Service)
    • Vietnam
    • Financial Services
    • 700 & Above Employee
    • BD & Merchant Solution Manager
      • Jul 2019 - Apr 2021

      In charge of big shopping partners and Online Store platform of MoMo- Be responsible for the entire business plan, timeline, P&L & partnerships with partners about payment, online store & other VAS (voucher, loyalty….)- Operate MoMo’s Online Store platform which focuses on online grocery (partner with Saigon Co.op, Heineken, Gas24h…)- Work closely with cross-functional teams (Product & Tech, Data, Growth) to improve products; conduct promotion campaigns to increase sales.- Take part in other campaigns: Ủng hộ nông sản Việt, Lắc Xì, Tet Hamper…

  • KDDI Corporation
    • Japan
    • Telecommunications
    • 700 & Above Employee
    • New Business Manager
      • Oct 2016 - Apr 2019

      In charge of marketing for new business projects of KDDI Japan in Vietnam including MobiFone NEXT app (joint project with MobiFone); IoT platform and Fintech.MobiFone NEXT app helps users monitor their mobile balance, subscription; buy Data/Value-added-service packages, top up. Job scope:- Work on go-to-market strategy: + Promote the app to end-users on internal channels (SMS, Facebook, Call Center, Web portal, Stores, Point of sales…) and external channel (KOL, newspaper, TVC, Facebook ads, Google Display Channel).+ User acquisition initiatives: conduct prize promotions, top up golden days, roulette programs, referral programs.- Design features and promotion campaigns to retain and increase user/revenue. Ex: Top up by scanning QR code on Scratch card, Advertising function, Cashback function, weekly/monthly top up golden day.- Customer care: listen to customers’ pain points via Fan page, MobiFone’s customer care center, App reviews to improve customer experience.- Business analysis: track promotion campaign result & KPI, analyze user behavior (Advanced Google Analytics skill), perform A/B test.- Market research for new business projects: SORACOM IoT platform, credit scoring and Fintech project.- Achievements:+ Monthly active users: 400.000.+ Monthly revenue 60 billion VND (including top up, data buy, VAS buy).

  • Viettel Telecom
    • Internet Publishing
    • 700 & Above Employee
    • Product Marketing Manager
      • May 2014 - Jul 2016

      - Lead a team of 6 people who are responsible for taking care of prepaid mobile packages for special targets like: pupils, students, foreign tourists, ethnic minority people and other add-on data packages like Facebook/Youtube.- Cooperate with cross-function departments (Technical/PR/Customer Care) to design mobile subscription packages' flow/specs, test trail service and promote service. - Business analysis: analyze subscriber insights and data to identify problems affecting subscribers and revenue target. - User acquisition: + Create promotional policy to boost active prepaid mobile subscribers (both revenue share policy for sales channels and promotion policy for end-users). + Segment subscribers based on usage and design suitable promotion packages for that segment. - Have valuable experience working with C-level executives on product & business strategy.

    • Product Executive
      • May 2013 - May 2014

      - Directed 63 Viettel Telecom’s branches to follow execution guideline on product policies.- Improved supporting information systems for business development (Business Intelligence, Business Customer Care System, Product Technical System).

Education

  • Foreign Trade University of Vietnam
    Good, Bachelor of External Economics
    2008 - 2012
  • Lam Son Highschool for Gifted students
    Math & Informatics
    2005 - 2008

Community

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