Experience

PPP Laser Clinic Vietnam

• Vietnam
• Hospitals and Health Care
• 1 - 100 Employee

• Digital Marketing Manager

  • May 2023 - Present

  Vietnam - Making marketing “yearly/quarterly/monthly” plan & budget plan for marketing activities to ensure all PPP activities development and managing expenditure/cost to promote brands and increase awareness about all things such as : brand identification, value proposition of existing/new products...). - Responsible for the development, implementation and management of key marketing channels. * Online: Web optimization (SEO), Website content, Youtube, Fanpage, Instagram, Zalo, Tiktok..… Show more - Making marketing “yearly/quarterly/monthly” plan & budget plan for marketing activities to ensure all PPP activities development and managing expenditure/cost to promote brands and increase awareness about all things such as : brand identification, value proposition of existing/new products...). - Responsible for the development, implementation and management of key marketing channels. * Online: Web optimization (SEO), Website content, Youtube, Fanpage, Instagram, Zalo, Tiktok... * Offline: Event, Print Ads, PR, Sponsor... - Copporate with KOLs/KOCs, creat olnine story telling to promote brand image, make PPP image to become a professional cónsultant on social. - Promotes beauty service commodities, marketing systems (clinic...) and awareness by preparing news releases, brochures, or other written materials and conducting oral presentations, workshops. - Conducts market research and associated studies about market projections, trends, and conditions relative to prices and other market factors in order to determine market potentials and improve marketing prospects for laser beauty market. Managing the integration of Online & Offline campaign, Social Media, and CRM system as well as the linkage of Omnichannel strategy to traditional offline. Show less



SAI Digital

• Australia
• IT Services and IT Consulting
• 100 - 200 Employee

• Digital Marketing Manager

  • Nov 2021 - Jun 2023

  - Branding and activation planning - Strategy planning and manage campaign's performance, optimize deeper in performance indicator. - Planning and pitching new project - Working closely with third partner as Google, Facebook, Event vender ... - Motivating and uniting team member to get general goal & KPI - Brand: Estee Lauder, The Dinner Ladies, Edwin USA, Manu Life



Click Digisol

• Product Marketing Manager

  • Oct 2020 - Nov 2021

  Vietnam - Strategy planning and manage campaign's performance, optimize deeper in performance indicator. - Connecting, orienting and managing related teams such as SEO, Design, Content, Social to achieve the same Goal. - Main responsibility in product and marketing plan to launch product - Working closely with third partner as Google, Facebook, third partner Ads network system ... - Motivating and uniting team member to get general goal & KPI



DatVietVAC Group Holdings

• Vietnam
• Advertising Services
• 100 - 200 Employee

• Digital Marketing Manager

  • Mar 2018 - Sep 2020

  Vietnam - Strategy planning and manage campaign's performance, optimize deeper in performance indicator. - Connecting, orienting and managing related teams such as SEO, Design, Content, Social to achieve the same Goal. Main responsibility in product and marketing plan to launch product - Planning and pitching new project, win 4 project related to retail, delivery as BEST Inc, KGC, ACFC, Vinamilk with difficulty KPI as: recruit franchise, increase oder, promotion code delivery... - Working… Show more - Strategy planning and manage campaign's performance, optimize deeper in performance indicator. - Connecting, orienting and managing related teams such as SEO, Design, Content, Social to achieve the same Goal. Main responsibility in product and marketing plan to launch product - Planning and pitching new project, win 4 project related to retail, delivery as BEST Inc, KGC, ACFC, Vinamilk with difficulty KPI as: recruit franchise, increase oder, promotion code delivery... - Working closely with third partner as Google, Facebook ... - Motivating and uniting team member to get general goal & KPI - Brand: BEST, KGC, ACFC, Vinamilk .... Show less



CHUO SENKO VN

• Advertising Services
• 1 - 100 Employee

• Senior Supervisor

  • Nov 2016 - Feb 2018

  Vietnam - Making strategy planning and media planning for Digital plan. - Manage supplier with performance indicators as growing indicator of brand on digital or online as brand impressions, people taking about brand, engagements, lead information of user who submit for brand. - Managing internal media buying tool and tracking tool to follow and controling performance indicator. - Optimize performance - Analysing and Reporting.



VienthongA

• Retail
• 1 - 100 Employee

• Paid Media Manager

  • Jul 2014 - Oct 2016

  Hồ Chí Minh - Managing the entire system online marketing of the company - Collaborating with partners to build a website, content, keywords that are based on the standard of SEO supporting to push webs rankings as well as increasing the quality scores for campaigns when running the campaigns such as Google Ads Search. - Building tracking systems (Google Analytics), analyzing and understanding consumer’s behaviors on the website, creating goals to understand consumers’ behavior as well as… Show more - Managing the entire system online marketing of the company - Collaborating with partners to build a website, content, keywords that are based on the standard of SEO supporting to push webs rankings as well as increasing the quality scores for campaigns when running the campaigns such as Google Ads Search. - Building tracking systems (Google Analytics), analyzing and understanding consumer’s behaviors on the website, creating goals to understand consumers’ behavior as well as understanding the indicators convert, building systems Re- marketing according to users’ behavior in order to target rightly to set different users needed with the different Campaigns. -Supporting the building of online surveys that are aimed at the target customers on the internet, finding out the characteristics and habits of customers, customers’ groups according to different preferences and habits so that of we will have appropriate campaigns Developing promotion programs and marketing campaigns mainly through online channels such as Google, Facebook, and Forum. - Setting the plans of the overal digital marketing according to short-medium-long terms and cooperating with some channels such as: Google, Facebook, Forum, Instagram, Banner Ads Network and online newspapers to campaign to achieve optimum efficiency. Directly implementing to run the campaigns with two main channels as Google and Facebook Ads, reading the index tracking, understanding and extensive User behavior to achieve effectively. - Developing and providing the indicators which should be committed on each campaign runs, and focusing the index converts. - Knowing your balance and managing other indicators such as Impression, Click, and CTR campaign that were for the best quality, and pushing the most efficient speed for index convert. Show less



VNG Corporation

• Vietnam
• Technology, Information and Internet
• 700 & Above Employee

• Senior paid media buying

  • Jul 2010 - Jul 2014

  Vietnam - Managing the entire system online marketing of the company - Collaborating with partners to build a website, content, keywords that are based on the standard of SEO supporting to push webs rankings as well as increasing the quality scores for campaigns when running the campaigns such as Google Ads Search. - Building tracking systems (Google Analytics), analyzing and understanding consumers’s behaviour on the website, creating goals to understand consumers’ behavior as well as… Show more - Managing the entire system online marketing of the company - Collaborating with partners to build a website, content, keywords that are based on the standard of SEO supporting to push webs rankings as well as increasing the quality scores for campaigns when running the campaigns such as Google Ads Search. - Building tracking systems (Google Analytics), analyzing and understanding consumers’s behaviour on the website, creating goals to understand consumers’ behavior as well as understanding the indicators convert, building systems Re- marketing according to users’ behavior in order to target rightly to set different users needed with the different Campaigns. -Supporting the building of online surveys that are aimed at the target customers on the internet, finding out the characteristics and habits of customers, customers’ groups according to different preferences and habits so that of we will have appropriate campaigns Developing promotion programs and marketing campaigns mainly through online channels such as Google, Facebook, and Forum. - Setting the plans of the overall digital marketing according to short-medium-long terms and co operating with some channels such as: Google, Facebook, Forum, Instagram, Banner Ads Network and online newspapers to campaign to achieve optimum efficiency. Directly implementing to run the campaigns with two main channels as Google and Facebook Ads, reading the index tracking, understanding and extensive User behavior to achieve effectively. - Developing and providing the indicators which should be committed on each campaign runs, and focusing the index converts. - Knowing your balance and manage other indicators such as Impression, Click, CTR campaign that were for the best quality,and pushing the most efficient speed for index convert. - Assisting the implementing director to conduct the marketing plans through Online Advertising campaign, having responsibility for the budget of marketing and sales target. Show less