Experience

Kry

• Sweden
• Hospitals and Health Care
• 300 - 400 Employee

• Director of Product

  • Apr 2019 - Present

  Stockholm, Sweden Started out as Product Area Lead for the whole patient area at Europe’s biggest digital healthcare provider. Grew it from 3 cross functional teams and a total of 15 employees to 6 cross functional teams and 50+ employees. Recruited, managed and led a distributed team of 6 product managers and worked collaboratively across functions to align messaging, patient journeys, and value delivery. Participated in shaping Kry's strategic direction across our five markets (Sweden, France, UK… Show more Started out as Product Area Lead for the whole patient area at Europe’s biggest digital healthcare provider. Grew it from 3 cross functional teams and a total of 15 employees to 6 cross functional teams and 50+ employees. Recruited, managed and led a distributed team of 6 product managers and worked collaboratively across functions to align messaging, patient journeys, and value delivery. Participated in shaping Kry's strategic direction across our five markets (Sweden, France, UK, Germany and Norway) as a member of the global extended management team. Later, Product Lead for a new product division; Mental health, building evidence-based psychology products, used by 100 000+ patients, as well as tools for therapists and payers (including public healthcare providers and insurance companies). The effectiveness of our evidence-based psychology treatment programmes (ICBT) was covered by Techcrunch and several other media outlets. Show less


PhDJ
• United Kingdom
• Business Consulting and Services
• DJ

  • Jan 2015 - Present


Linköping University

• Sweden
• Higher Education
• 700 & Above Employee

• PhD in psychology

  • Feb 2011 - Present

  A PhD from one of Europe’s leading institutions for digital mental health treatment, with the world’s first thesis on a smartphone based treatment for depression. Presented my research in several international academic settings, including JMIR conference Medicine 2.0 in Honolulu, HI, and co-authored studies with the likes of UCSF professor Patricia Areán.



Enjo (acquired by KRY/LIVI)

• CEO & Co-founder

  • Nov 2018 - Mar 2019

  Co-founded mental well-being startup Shim (later re-branded to Enjo), building one of the first chatbot therapists in the world. Our vision was to go beyond traditional delivery of internet-baed therapy, creating a more personalised, interactive, and human approach. Was responsible for raising ~$1M from Sweet Capital (the Candy Crush creators’ venture capital fund), and angels investors like Gustav Söderström and Sophia Bendz (Spotify). Built a team of 5 senior people, and attracted a… Show more Co-founded mental well-being startup Shim (later re-branded to Enjo), building one of the first chatbot therapists in the world. Our vision was to go beyond traditional delivery of internet-baed therapy, creating a more personalised, interactive, and human approach. Was responsible for raising ~$1M from Sweet Capital (the Candy Crush creators’ venture capital fund), and angels investors like Gustav Söderström and Sophia Bendz (Spotify). Built a team of 5 senior people, and attracted a board of senior experts in the field (eg. The Astonishing Tribe founder Ludvig Linge). Also part of leading the product work from nothing to 450 five star ratings and multiple AppStore features - before selling to Kry / Livi (I was solely responsible for the acquisition). Show less



Shim (acquired by KRY/LIVI)

• CEO & Co-founder

  • Sep 2015 - Mar 2019

  Stockholm, Sweden Co-founded mental well-being startup Shim (later re-branded to Enjo), building one of the first chatbot therapists in the world. Our vision was to go beyond traditional delivery of internet-baed therapy, creating a more personalised, interactive, and human approach. Was responsible for raising ~$1M from Sweet Capital (the Candy Crush creators’ venture capital fund), and angels investors like Gustav Söderström and Sophia Bendz (Spotify). Built a team of 5 senior people, and attracted a… Show more Co-founded mental well-being startup Shim (later re-branded to Enjo), building one of the first chatbot therapists in the world. Our vision was to go beyond traditional delivery of internet-baed therapy, creating a more personalised, interactive, and human approach. Was responsible for raising ~$1M from Sweet Capital (the Candy Crush creators’ venture capital fund), and angels investors like Gustav Söderström and Sophia Bendz (Spotify). Built a team of 5 senior people, and attracted a board of senior experts in the field (eg. The Astonishing Tribe founder Ludvig Linge). Also part of leading the product work from nothing to 450 five star ratings and multiple AppStore features - before selling to Kry / Livi (I was solely responsible for the acquisition). Show less


Hoa's Tool Shop AB
• Sweden
• Software Development
• CEO, co-founder

  • Feb 2011 - Sep 2015

Psykologifabriken
• Sweden
• Professional Training and Coaching
• 1 - 100 Employee
• Consultant, psychologist, co-founder

  • Aug 2008 - Apr 2015