Hoa Bui
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Topline Score
Bio
Credentials
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Project Management Foundations
LinkedInJun, 2023- Sep, 2024 -
EF SET English Certificate 72/100 (C2 Proficient)
EF Standard English Test (EF SET)
Experience
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UAN MARKETING
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Vietnam
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Advertising Services
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1 - 100 Employee
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UAN Unlocker
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Dec 2022 - Present
YEP Digital Trends: The Digital Native - Partnership team Talkshow "Go to market" - Marcom team Mentorship SS3 - Mentee YEP Digital Trends: The Digital Native - Partnership team Talkshow "Go to market" - Marcom team Mentorship SS3 - Mentee
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Thuan Nhi
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Vietnam
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Wholesale Food and Beverage
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1 - 100 Employee
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Brand Lead
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Sep 2022 - Apr 2023
- "Shine the brand light" - Focused on the business gaps/ issues to create attractive events and promotions, while following brand direction. - Business Analysis - Leads convert to sales - PR & communications - A Connector for common goals - "Shine the brand light" - Focused on the business gaps/ issues to create attractive events and promotions, while following brand direction. - Business Analysis - Leads convert to sales - PR & communications - A Connector for common goals
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Marketing Communication Leader
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Sep 2020 - Sep 2022
I grew my expertise and learned by experience through campaigns in Haviland House at the below segments as a warrior: - House Leasing and House Leaser - Managing & Operating Buildings (Apartment, Hotel, Office etc) - Developing Real Estate Projects At first, I worked as a Marketing Executive to: - Planning, delivering and tracking content performance on social channels - Optimizing content for Haviland House Facebook page, Seahorse Hotel & Hostel by Haviland Facebook page and company website by creating core stories. - Planning and taking action for the launch of the new hotline, festive season campaign, and video creation. Then, I was promoted to Marketing team lead and build a Marketing team. During my working period, I gained precious notes thank to: - Planning and orienting the brand's content - Implementing brand awareness through setting brand identity on social channels - Leading projects "Real estate sharing on Haviland Youtube channel", "Grand Opening Bonny Boutique Hoel", "Haviland Introduction video", "Year End Party video 2020, 2021", "New hotline lauching" Show less
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Belle Maison Parosand Hotel
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Vietnam
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Hospitality
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1 - 100 Employee
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Marketing Executive
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Jul 2019 - Sep 2020
My first step is to aware of Marketing job description: - Owned content for marketing campaigns on all social media channels. - Partnered with the related department to concept the big idea for new promotions and events. - Worked on online PR, connecting events to enhance brand awareness of the hotel and outlets - Implemented and optimized digital advertising campaign to ensure cost control, conversion rates, and viewer engagement. - Ensured all P.O.S.M, social and website content, and other related media followed brand guidelines and marketing best practices. - Handled monthly/ quarter marketing cost plan, controlled and reported actual cost. Show less
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Marketing Executive
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Jun 2018 - Jul 2019
Dantek JSC is a tech start-up with JobSV APP Responsibilities: - Analyze market demand for JobSV app through an A/B test between interaction in student Facebook groups and direct meetings with users. - Build a user database and test trial APP by recruiting volunteers, connecting with university students, meet restaurant owners directly. - Carry out product marketing after launching a new version of the APP to improve user experience - Arrange content schedule on all social media channels and websites. Show less
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Education
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2015 - 2019
University of Economics - The University of Danang
Bachelor's degree, International Business
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