Experience

Kiến Guru

• Vietnam
• E-Learning Providers
• 1 - 100 Employee

• Marketing And Public Relations Manager

  • Feb 2020 - Present

  1/ Job Description: - Manage and develop plan for social media: Website, Email, Youtube, Tiktok… - Combined with Sale, Customer department to propose Marketing solutions & increase revenue - Come up with ideas, implement online and offline social activities to enhance brand viability and increase revenue - Oversee, measure the effectiveness of the social campaign. Control design publication to ensure consistency and efficiency of images. - Roll out market demand survey… Show more 1/ Job Description: - Manage and develop plan for social media: Website, Email, Youtube, Tiktok… - Combined with Sale, Customer department to propose Marketing solutions & increase revenue - Come up with ideas, implement online and offline social activities to enhance brand viability and increase revenue - Oversee, measure the effectiveness of the social campaign. Control design publication to ensure consistency and efficiency of images. - Roll out market demand survey, analyze competitor’s products...provide recommendations to BOD about new service in response to customer needs - Recruit, train & build working system for the employees. Measure & evaluate staff’s performance 2/ Accomplishment: - Kien Guru App in an Education Top trending on App Store & Google Play in March, July, December 2020 - The campaign "Online Semester" achieved great success with more than 100,000 app downloads in 10 days of broadcasting, covering 63 provinces and cities nationwide. - App download comparee with 2019 and 2020 increased 5 times (2019: 200.000 download, 2020: 1.000.000 download) - Education clips achieved great view on Tiktok, 70.000 – 100.000 view/clip on average Show less 1/ Job Description: - Manage and develop plan for social media: Website, Email, Youtube, Tiktok… - Combined with Sale, Customer department to propose Marketing solutions & increase revenue - Come up with ideas, implement online and offline social activities to enhance brand viability and increase revenue - Oversee, measure the effectiveness of the social campaign. Control design publication to ensure consistency and efficiency of images. - Roll out market demand survey… Show more 1/ Job Description: - Manage and develop plan for social media: Website, Email, Youtube, Tiktok… - Combined with Sale, Customer department to propose Marketing solutions & increase revenue - Come up with ideas, implement online and offline social activities to enhance brand viability and increase revenue - Oversee, measure the effectiveness of the social campaign. Control design publication to ensure consistency and efficiency of images. - Roll out market demand survey, analyze competitor’s products...provide recommendations to BOD about new service in response to customer needs - Recruit, train & build working system for the employees. Measure & evaluate staff’s performance 2/ Accomplishment: - Kien Guru App in an Education Top trending on App Store & Google Play in March, July, December 2020 - The campaign "Online Semester" achieved great success with more than 100,000 app downloads in 10 days of broadcasting, covering 63 provinces and cities nationwide. - App download comparee with 2019 and 2020 increased 5 times (2019: 200.000 download, 2020: 1.000.000 download) - Education clips achieved great view on Tiktok, 70.000 – 100.000 view/clip on average Show less



TGA Joint Stock Company

• 287 Bach Dang, Binh Thanh, Ho Chi Minh

• Marketing Manager

  • Feb 2017 - Feb 2020

  1/Job Description: - Come up with ideas, plans and implement monthly, quarterly, yearly Marketing activities to ensure revenue targets - Develop operating rules of Online Marketing activities. Evaluate and transform to suitable ones in each campaign - Manage marketing targets, supervise, and evaluate the effectiveness of channel/campaign based on Marketing goals - Suggest and roll out cooperation with partners, agencies to enhance Mia.vn brand and icrease revenue -… Show more 1/Job Description: - Come up with ideas, plans and implement monthly, quarterly, yearly Marketing activities to ensure revenue targets - Develop operating rules of Online Marketing activities. Evaluate and transform to suitable ones in each campaign - Manage marketing targets, supervise, and evaluate the effectiveness of channel/campaign based on Marketing goals - Suggest and roll out cooperation with partners, agencies to enhance Mia.vn brand and icrease revenue - Research competitors and new Marketing tools/forms, offering suitable plans for the company - Lead offline Marketing activities to promote sales activities and ensure the brand image is consistent and meet the required standards - Recruit new employees, train staff of the department. Build KPIs for each working position. Manage and evaluate the performance of each employee in the department 2/ Accomplishment: - Helping the company's revenue for 03 consecutive years (2017 - 2020) always increase 120 - 150% compared to the target - Black Friday Campain in 2019 achieved expected revenue, revenue 3 billion VND/day (target was set at 1,5 billion VND/ day) - Devise many viral articles on social media, especially the post 8/3 with 178.000 comments and 21.000 likes - Build, recruite and train the Marketing department with 20 employees to be dynamic, united with long term commitment - 03 consecutive years always received the award of "Head of Department with the best performance in work" voted by BOD Show less 1/Job Description: - Come up with ideas, plans and implement monthly, quarterly, yearly Marketing activities to ensure revenue targets - Develop operating rules of Online Marketing activities. Evaluate and transform to suitable ones in each campaign - Manage marketing targets, supervise, and evaluate the effectiveness of channel/campaign based on Marketing goals - Suggest and roll out cooperation with partners, agencies to enhance Mia.vn brand and icrease revenue -… Show more 1/Job Description: - Come up with ideas, plans and implement monthly, quarterly, yearly Marketing activities to ensure revenue targets - Develop operating rules of Online Marketing activities. Evaluate and transform to suitable ones in each campaign - Manage marketing targets, supervise, and evaluate the effectiveness of channel/campaign based on Marketing goals - Suggest and roll out cooperation with partners, agencies to enhance Mia.vn brand and icrease revenue - Research competitors and new Marketing tools/forms, offering suitable plans for the company - Lead offline Marketing activities to promote sales activities and ensure the brand image is consistent and meet the required standards - Recruit new employees, train staff of the department. Build KPIs for each working position. Manage and evaluate the performance of each employee in the department 2/ Accomplishment: - Helping the company's revenue for 03 consecutive years (2017 - 2020) always increase 120 - 150% compared to the target - Black Friday Campain in 2019 achieved expected revenue, revenue 3 billion VND/day (target was set at 1,5 billion VND/ day) - Devise many viral articles on social media, especially the post 8/3 with 178.000 comments and 21.000 likes - Build, recruite and train the Marketing department with 20 employees to be dynamic, united with long term commitment - 03 consecutive years always received the award of "Head of Department with the best performance in work" voted by BOD Show less



Công ty cổ phần Bibomart (Bibomart JSC)

• Retail
• 1 - 100 Employee

• Creative Team Leader

  • Jan 2013 - Mar 2017

  1/ Job Describe: - Manage and develop main Fanpage and extra Fanpage - In charge of making ideas and monitor articles on social media: Fanpage, Website, Email, Group… - In charge of making ideas and design concepts for online, offline media publications - Control the pattern, the color of designs to ensure consistency of the brand's identity 2/ Accomplishment: - Devise many unique & viral articles on the Website, Fanpage channel with the content post up to 500.000… Show more 1/ Job Describe: - Manage and develop main Fanpage and extra Fanpage - In charge of making ideas and monitor articles on social media: Fanpage, Website, Email, Group… - In charge of making ideas and design concepts for online, offline media publications - Control the pattern, the color of designs to ensure consistency of the brand's identity 2/ Accomplishment: - Devise many unique & viral articles on the Website, Fanpage channel with the content post up to 500.000 reaches. A lot of posted contents received special care and interest from customers. Furthermore, my company's competitors also often copy articles of us. - Build Bibomart Fanpage from start with only 400 follows up to 100.000 follows in just 6 months with numbers engagement increase 1000 times. Show less 1/ Job Describe: - Manage and develop main Fanpage and extra Fanpage - In charge of making ideas and monitor articles on social media: Fanpage, Website, Email, Group… - In charge of making ideas and design concepts for online, offline media publications - Control the pattern, the color of designs to ensure consistency of the brand's identity 2/ Accomplishment: - Devise many unique & viral articles on the Website, Fanpage channel with the content post up to 500.000… Show more 1/ Job Describe: - Manage and develop main Fanpage and extra Fanpage - In charge of making ideas and monitor articles on social media: Fanpage, Website, Email, Group… - In charge of making ideas and design concepts for online, offline media publications - Control the pattern, the color of designs to ensure consistency of the brand's identity 2/ Accomplishment: - Devise many unique & viral articles on the Website, Fanpage channel with the content post up to 500.000 reaches. A lot of posted contents received special care and interest from customers. Furthermore, my company's competitors also often copy articles of us. - Build Bibomart Fanpage from start with only 400 follows up to 100.000 follows in just 6 months with numbers engagement increase 1000 times. Show less