MD & Revenue Maker

• Nov 2008 - Present

We offer Total Revenue Management services including Service Design from the revenue and profit optimization angle. We are available for leadership coaching and development. We are the extra force for that kick off the project. We find tailored solutions for you to run a more profitable business. Projects vary from brand identity and placement to market analysis and setting the right price and tailored education and implementation projects. We have experience in various implementation projects from single property to a 250+ properties. Education programs vary from Basic to Advance Revenue Management to customer service and system setup and database management from the Revenue & Profit perspective. Do you wonder what Revenue Management is? Wonder no more, get in touch hanna@hmmhconsulting.com

Country Manager Finland

• Jan 2016 - Present

Benchmarking Alliance is the leading Hospitality Trends provider in the Nordics and Baltics. #yougetwhatyoumeasure and we allow hotels to measure #TrevPAR and TRevPAS in addition to #RevPAR, naturally also #ADR, #TADR, #Occupancy, #BedOccupancy, #RevPG, #AncillaryRevenues - All this in KPIs, RGI, ARI, MPI, TRGI, etc. In addition to hotel figures also #Restaurants, #Conference #Venues and #Spa Trends with their own set of KPIs. Step 1 is to measure and not just against yourself, but against the market or a comp set , then it's time to proceed to Step 2 - to analyse and get the "pulse" to give a direction and Step 3 is to come up with all the great strategies on how to make Your customers happier and Your business more profitable! Happy to let you in to all the nitty-gritty details- get in touch hanna.lak@benchmarkingalliance.com

Founder

• Dec 2017 - Present

Nordic Revenue Forum is the first revenue forum for hospitality industry in Finland. The first revenue forum was organised in April 2018 for restaurant and conference owners and managers as well as sales & marketing and revenue managers. The theme for the events thereafter are about "Total Revenue Management" and we welcome hotels, restaurants, conference venues, spas and activity organizers to join the revenue revolution. The 2nd Nordic Revenue Forum took place in Vantaa in November 2018. The 3rd Nordic Revenue Forum in Helsinki in October 2019. In 2020 the event was organised as weekly webinar series for hotels, restaurants and meeting and event venues. The 2021 event was postponed twice and takes place in Vantaa in September 2022.

Senior Project Specialist - ExperienceTurku

• May 2020 - Present

Työskentelen Turku Business Regionin ExperienceTurku-kärkialalla, jossa vedän Vihreät Matkaketjut hanketta elokuun 2021 loppuun. Toimin Varsinais-Suomen matkailun digitaalisen ekosysteemin kehittäminen -hankkeen vetäjänä 15.5.-31.12.2020. Hankkeen tavoitteena on Varsinais-Suomen matkailuyritysten välisen yhteistyön ja tuotetarjonnan sekä matkailuliiketoiminnan kehittäminen. Hankkeen toimenpiteillä edistetään matkailuelinkeinon muutosjoustavuutta ja koronavirusepidemian jälkeisen liiketoiminnan nopeampaa toipumista. Toimenpiteet vahvistavat kasvua, työllisyyttä ja kansainvälistymistä. Lisätietoja hanna.lak@turkubusinessregion.com

Committee Member

• Jan 2021 - Present

Matkailuvaliokunnan jäsen, Member of the Travel and Tourism Committee Matkailuvaliokunnan jäsen, Member of the Travel and Tourism Committee

Partner, Director BI, Technology and Revenue

• Jan 2018 - Present

A new hospitality brand that facilitates ease and comfort for our guests to explore and experience unique “local” experiences and traditions. A uniquely packaged concept at a significantly reduced cost for both operators and guests! Become a local treasure http://www.local-treasures.com A new hospitality brand that facilitates ease and comfort for our guests to explore and experience unique “local” experiences and traditions. A uniquely packaged concept at a significantly reduced cost for both operators and guests! Become a local treasure http://www.local-treasures.com

Editor In Chief

• Jan 2018 - Present

Travel industry news for professionals in the travel industry Travel industry news for professionals in the travel industry

MD & Chief Editor

• Jan 2009 - Present