Hillary Lyon

Director of Franchise Success at ChoiceLocal
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us****@****om
(386) 825-5501
Location
Cleveland, Ohio, United States, US

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Dan Morgan

Hillary and I worked have worked with each other on several occasions. As marketing director she challenged me to

Kellie (Carpenter) Rotunno

Hillary played a key role in assisting R2O Consulting with market penetration, and developing a presence in target new markets, particularly Pittsburgh. Her positive energy, enthusiasm, and networking skills made her an invaluable asset to the firm.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Franchise Success
      • Apr 2023 - Present

    • United States
    • Fine Art
    • 1 - 100 Employee
    • Chief of Visioning and Possibilities / Co-Founder
      • Jan 2019 - Present

      Art consultancy partnering with developers, municipal, and commercial clients to create a sense of place in vertical investments. Leading social media management, marketing, promotion, and business development. Driving economic development through strengthening and building communities through the activation of public spaces with local art and accompanying programming. • Turned a multi-year relationship with a developer into a multi-phased project during challenging Covid-19 pandemic • Participated in Accelerate pitch competition through the Cleveland Leadership Center • In process of launching a local art gallery at City Hall, collaborating with Cleveland City Council Show less

    • Consulting, Marketing + Strategy
      • Apr 2019 - Present

      Independent consultant providing growth-focused marketing for professional services with various firms. Strengthening business culture, strategy, and design by leveraging vast expertise to maximize business efforts. Providing storytelling and targeting through thought leadership, speaking engagements, digital marketing, staff coaching, workshops, events, and business development. Creating proposals, working with architects to respond to RFQs, and designing statement of qualifications. • Delivering successful strategy implementation, collaborating with architects and clients on strategic planning and business development, facilitating all working sessions, and leading multiple employee engagement sessions. • Executing marketing and business development coaching, resulting in an increase in project wins, stronger partnerships, lead generation, and customer pipeline. • Building network by creating unique value proposition through relationship building, civic engagement, researching clients, and working with thought leadership. Clients: AoDK 2/2023 - present Studio TECHNE Architects • 4/2019 – 4/2023 A | O Architecture Office • 9/2019 – 2022 Colibri Group • 3/2022 - 6/2022 resistanceBio • 3/2022 - 9/2022 Tamarack Aerial Services, TAS Drones • 12/2020 – 9/2021 R2O Consulting • 5/2019 – 8/2022 Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Professor
      • Jan 2023 - May 2023

      Honored to be teaching Creative Problem Solving / Design Thinking at the Muldoon Center for Entrepreneurship Honored to be teaching Creative Problem Solving / Design Thinking at the Muldoon Center for Entrepreneurship

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Adjunct Professor
      • Apr 2022 - May 2023

      It’s a pleasure to learn from my students and inspire them. Experience teaching: The Business of Art, Professional Practices - Industry and Entrepreneurship It’s a pleasure to learn from my students and inspire them. Experience teaching: The Business of Art, Professional Practices - Industry and Entrepreneurship

    • Civil Engineering
    • 1 - 100 Employee
    • Chief Marketing Officer Fractional CMO
      • May 2019 - Sep 2020

      Directed customer acquisition, sales development, and pipeline / company growth. Served as an ambassador of culture to help train and support staff, and as a resource on business development. Focused on business networking. Designed speaker presentations, worked with staff on practicing and presentation skills. Designed, led, and facilitated staff training to help promote the organization, support the brand, and build culture. Directed customer acquisition, sales development, and pipeline / company growth. Served as an ambassador of culture to help train and support staff, and as a resource on business development. Focused on business networking. Designed speaker presentations, worked with staff on practicing and presentation skills. Designed, led, and facilitated staff training to help promote the organization, support the brand, and build culture.

    • United States
    • Civil Engineering
    • 100 - 200 Employee
    • Business Development Manager
      • Apr 2017 - Jan 2019

      Hired to grow the Cleveland / Akron market. Developed new business in existing markets, significantly expanding customer base and sub-consultant transportation projects. Created brand awareness through strategy, continuing education, and networking. Leveraged existing network and relationships to promote and gain traction in Northeast Ohio. Researched, analyzed, and strategized to find unique service proposition and competitive advantage. Responded to RFQs / RFPs and designed project-specific statements of qualifications and proposals. • Brought in several new clients, working with lead firms on projects and understanding owner’s needs. • Won several projects and grew strong relationships through promotion and exposure at several large conferences in the industry (OSBA, OTEC, Stormwater Conference). • Planned and managed lunch-n-learn sessions, and meetings for prospects / clients / owners providing thought leadership and value. Show less

    • Yoga Instructor
      • May 2012 - Nov 2017

    • Director of Marketing
      • Oct 2015 - Dec 2016

      Oversaw marketing and business development. Researched clients, wrote targeted statements of qualifications and proposals. Handled marketing collateral, business development efforts, and public relations. Designed presentations, collaborated with staff, and prepared for interviews. Wrote a blog, managed website and social media. • Drove proposal management to improve win rate, responding to RFQs / RFPs, creating materials, and understanding target clients. Oversaw marketing and business development. Researched clients, wrote targeted statements of qualifications and proposals. Handled marketing collateral, business development efforts, and public relations. Designed presentations, collaborated with staff, and prepared for interviews. Wrote a blog, managed website and social media. • Drove proposal management to improve win rate, responding to RFQs / RFPs, creating materials, and understanding target clients.

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing
      • Jan 2013 - Oct 2015

      Led business development through marketing, civic engagement and board service, handling all public relations, and writing proposals / press releases. Researched clients and created presentations. • Won David J. Akers Leadership Award from the Cleveland Leadership Center. • Grew firm and filled sales funnel. Sourced national architectural partners to create design teams that would be the best fit for a project. Leveraged network to gain exposure and establish relationships. • Developed presentations, oversaw 3-D models, prepared for interviews, coached staff on presentation skills, and orchestrated practice schedules. Art directed marketing collateral, wrote content for the website and managed social media platforms. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • David J. Akers Leadership Award Winner, Cleveland Bridge Builders, Class of 2015
      • Sep 2014 - Jun 2015

      Cleveland Bridge Builders connects and engages experiential leaders seeking collaborative civic education, interested in building relationships among a diverse group of passionate civic leaders and learning to make positive change in our community. Participants in this 10-month program represent a diverse group of local leaders who commit to participating in an interactive team-based curriculum with a keen focus on civic issues. Cleveland Bridge Builders connects and engages experiential leaders seeking collaborative civic education, interested in building relationships among a diverse group of passionate civic leaders and learning to make positive change in our community. Participants in this 10-month program represent a diverse group of local leaders who commit to participating in an interactive team-based curriculum with a keen focus on civic issues.

  • Anytime Nirvana Yoga
    • Mayfield Heights OH 44124
    • Yoga Instructor
      • May 2012 - Jan 2013

      Teaching, supporting and helping guide students in the physical practice of yoga through a variety of postures, or asanas, and breathing exercises referred to as pranayama. Practicing yoga has been so rewarding on and off my mat and I love sharing that with others. I am proud to have trained with my mentor and teacher, Tami Schneider at Cleveland Yoga and am certified in the Baptiste style (200 hour Yoga Alliance). Teaching, supporting and helping guide students in the physical practice of yoga through a variety of postures, or asanas, and breathing exercises referred to as pranayama. Practicing yoga has been so rewarding on and off my mat and I love sharing that with others. I am proud to have trained with my mentor and teacher, Tami Schneider at Cleveland Yoga and am certified in the Baptiste style (200 hour Yoga Alliance).

  • fire food and drink
    • shaker square
    • event coordinator
      • Oct 2011 - Nov 2012

      Handled events on-site at the restaurant and catering business. Maintained e-mail client list and sent out promotions. Managed office and handled donations to non-profits / special events. • Significantly expanded catering business and secured several large clients such as Case Western Reserve University. Managed large-scale events, including fundraisers / events with CWRU, Cleveland Clinic, and Severance Hall with Yo-Yo Ma. Handled events on-site at the restaurant and catering business. Maintained e-mail client list and sent out promotions. Managed office and handled donations to non-profits / special events. • Significantly expanded catering business and secured several large clients such as Case Western Reserve University. Managed large-scale events, including fundraisers / events with CWRU, Cleveland Clinic, and Severance Hall with Yo-Yo Ma.

    • United States
    • Highway, Street, and Bridge Construction
    • 1 - 100 Employee
    • Inside Sales/Marketing/Communications
      • Apr 2010 - Oct 2011

      Supporting Account Executives nationwide, generating new leads, updating existing database. Event Management and attending select trade shows. Art directing, writing press releases, advertising/media, managing outside SEO/Design consultant and working within a budget. Marketing and communications for the company and it’s producers, distributors. Supporting Account Executives nationwide, generating new leads, updating existing database. Event Management and attending select trade shows. Art directing, writing press releases, advertising/media, managing outside SEO/Design consultant and working within a budget. Marketing and communications for the company and it’s producers, distributors.

    • Sr. Producer
      • Apr 2009 - Feb 2010

      Autograph is a brand consultancy with an emphasis in Art Direction and Graphic Design. We are accomplished in creating new brands and consulting with established brands to communicate more effectively. Our approach is intimate and in-depth, based on research and a unique blend of ideas. We are curious about the culture of branding and it's powerful role in modern society. As we work across various sectors, we pride ourselves in listening to our clients, never underestimating their needs. Autograph is a brand consultancy with an emphasis in Art Direction and Graphic Design. We are accomplished in creating new brands and consulting with established brands to communicate more effectively. Our approach is intimate and in-depth, based on research and a unique blend of ideas. We are curious about the culture of branding and it's powerful role in modern society. As we work across various sectors, we pride ourselves in listening to our clients, never underestimating their needs.

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Account Manager
      • Aug 2008 - Mar 2009

      Working with advertising agencies, large retailers and great clients to find top notch creative talent. Specializing in full time roles for graphic/web designers/developers, account management, marketing and many other positions. Networking and recruiting for tough to fill jobs, supporting and providing advice to the unemployed. Working with advertising agencies, large retailers and great clients to find top notch creative talent. Specializing in full time roles for graphic/web designers/developers, account management, marketing and many other positions. Networking and recruiting for tough to fill jobs, supporting and providing advice to the unemployed.

    • Project Manager
      • Apr 2008 - Aug 2008

      Managing multiple clients and projects for control of whole house sound systems. QA-ing and reporting bugs to developers and ensuring they are fixed in a timely manner. Maintaining all accounts and scheduling all projects, working with a sliding scale due to dependencies. Planning events for the office and boosting morale. Managing multiple clients and projects for control of whole house sound systems. QA-ing and reporting bugs to developers and ensuring they are fixed in a timely manner. Maintaining all accounts and scheduling all projects, working with a sliding scale due to dependencies. Planning events for the office and boosting morale.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Software Project Manager
      • Apr 2006 - Apr 2008

      Brought on to manage internal resources and clients (e-invoicing systems for Lubrizol, Merck & Eli Lily). Managed team, keeping all projects in scope and on time, tracking and testing bugs and software. Collaborated with new clients to create rollout strategy, meeting to understand their needs and workflow. • Executed successful adoption of software / training of clients’ suppliers on platform. Managed help desk. Tracked progress, analyzed statistical data, and set goals with a focus on continuous improvement. Art directed marketing collateral and graphics. Show less

    • Design
    • 100 - 200 Employee
    • Events Chair
      • 2006 - 2008

      Planned and organized events for non profit which supports the creative community. Organized and managed volunteers at most functions. Including, and not limited to the following; A Night of Adult Toys, Design Week, Compost Modern 2008, Heart Art, a Paper Fashion Show. Planned and organized events for non profit which supports the creative community. Organized and managed volunteers at most functions. Including, and not limited to the following; A Night of Adult Toys, Design Week, Compost Modern 2008, Heart Art, a Paper Fashion Show.

    • Production/Graphic Design
      • Jan 2005 - Dec 2006

      FREELANCE/CONTRACT [2005-2006] Neutron • San Francisco, CA Venables, Bell & Partners • San Francisco, CA 1185 Design • Palo Alto, CA Ideas and Plans • Boulder, CO Judith Oakland • Boulder, CO FREELANCE/CONTRACT [2005-2006] Neutron • San Francisco, CA Venables, Bell & Partners • San Francisco, CA 1185 Design • Palo Alto, CA Ideas and Plans • Boulder, CO Judith Oakland • Boulder, CO

    • Manufacturing
    • 1 - 100 Employee
    • Graphic Artist
      • 2004 - 2005

      Designing marketing collateral, graphics at retail, package design and production of all of the above. Bidding and sourcing jobs, working with and managing vendors. Pre-press, organizing and maintaining production schedule and timeline, updating the product image library. Designing marketing collateral, graphics at retail, package design and production of all of the above. Bidding and sourcing jobs, working with and managing vendors. Pre-press, organizing and maintaining production schedule and timeline, updating the product image library.

    • Event Director
      • 2003 - 2005

Education

  • Weatherhead School of Management at Case Western Reserve University
    Executive Master of Business Administration (EMBA)
    2017 - 2019
  • University of Denver
    Bachelor of Arts - BA, Mass Communication/Media Studies
  • The Art Institutes
    AAS, Graphic Design
  • Hathaway Brown School
    college prep
  • Cleveland Leadership Center
    Cleveland Bridge Builders 2015, Leadership and Civic Engagment
  • Cleveland yoga
    200 hour yoga teacher certificate, Yoga Teacher Training/Yoga Therapy
    2012 - 2012
  • NOLS
    Outdoor Education

Community

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