Experience

Ogilvy UK

• Marketing Services
• 200 - 300 Employee

• Social Account Director

  • Sep 2022 - Present



We Are Social

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Account Director (Meta)

  • Nov 2021 - Feb 2022



The Body Shop

• United Kingdom
• Retail
• 700 & Above Employee

• Global Social Media Manager

  • Jul 2019 - Oct 2021

  Responsible for implementation of global social media strategy for 20+ markets across EMEA, North America and APAC, ensuring brand and commercial objectives and KPIs are met. The team I led was responsible for nurturing the relationship with local markets, acting as the centre of excellence, whilst planning and delivering social content on a global scale. I was directly accountable for The Body Shop’s global social media platforms, including @thebodyshop Instagram with 2.3m followers. Responsible for implementation of global social media strategy for 20+ markets across EMEA, North America and APAC, ensuring brand and commercial objectives and KPIs are met. The team I led was responsible for nurturing the relationship with local markets, acting as the centre of excellence, whilst planning and delivering social content on a global scale. I was directly accountable for The Body Shop’s global social media platforms, including @thebodyshop Instagram with 2.3m followers.



Publicis Media

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Social Media Manager

  • Jul 2018 - Jul 2019

  Social Operations Lead for Visa Europe. My role was to drive social best practice and connectivity across 23 European markets. From a centralised hub, I project managed and directed Community Managers and local clients in each of the markets, ensuring use of enterprise social tools (Sprinklr and Netbase), to provide a holistic view of social activity.

• Senior Social Media Manager @ Samsung (Secondment)

  • Feb 2018 - Jul 2018

  A six month secondment in-house at Samsung UK. I worked closely with the Lead Social Director, Samsung's internal brand, product and comms teams, and partner agencies including We Are Social, Starcom, Iris, Cheil and Ketchum. Across all categories, I managed the UK social content calendar, oversaw the Samsung advocacy programme, and led the UK CSR social activity.For Samsung Home Appliances my responsibilities included: overseeing all social content for campaigns (paid and organic), management of influencer strategy & activation, and management of event based activity that aligned with social.

• Social Media Manager

  • Jul 2016 - Jan 2018

  Key clients included PANDORA Jewellery, Tetley Tea and P&O Ferries. My role was split across influencer marketing and social content, covering: consultancy, strategy, campaign management, ideation & content creation, community management, cross platform reporting and integration with media planning, paid social, PR and creative partners. I was responsible for one direct report as well as managing, hiring and training junior members of the account teams.

• Senior Social Content Executive

  • Jan 2015 - Jun 2016

  My first role within Starcom Mediavest (now Publicis Media) was primarily centred around community management and content curation for two key accounts, Avon and Tetley Tea, as well pro bono social consultancy for a charity.



Inspiring Interns & Graduates

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Digital Marketing Executive

  • Mar 2013 - Dec 2014

  I was responsible for marketing the agency to both B2C (candidates) and B2B (potential clients) through online marketing channels. I gained experience across all social platforms and was accountable for a 160% increase in Facebook followers, a 50% boost in Linkedin group members and a 20% uplift in Twitter followers. I was involved in the development of digital content and managed email distribution to segmented databases, often 50k+ weekly. I cultivated the company blog and produced posts twice weekly, ranging from advice pieces and industry insights to audience engaging and brand relevant content. I learnt to amplify content through influencer outreach, nurturing partner relationships and scaling with paid media campaigns.



Tweak Marketing Ltd | Digital Marketing Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Executive

  • Jul 2011 - Sep 2012

  Tweak Marketing is a niche branding and marketing agency providing a variety of consultancy, creative and deliverables to different corporate entities within the IT sector. In my role at Tweak I: - Acted as the principle point of contact for client and partner agencies, namely: dnx (now Ogilvy One), We Are and Flickering Wall. - Project managed photo and video shoots, such as the filming of SITA.aero’s ‘Together We Can’ campaign. - Managed updates to the company website, as well as the set-up, development and management of the company’s social media sites.



Harrods

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Associate, Women’s International Designer Department

  • Dec 2009 - Jan 2010

  Focus on customer service skills: interacting with, and providing style advice to individual clients. Gained experience in operating Harrods’ accounting system. Extensive exposure to designer brands including Yves Saint Laurent, Chloe and Roberto Cavalli. Focus on customer service skills: interacting with, and providing style advice to individual clients. Gained experience in operating Harrods’ accounting system. Extensive exposure to designer brands including Yves Saint Laurent, Chloe and Roberto Cavalli.