Hitesh Vishwakarma

AVP & Head Of Marketing strategy at Loylty Rewardz Mngt Pvt Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Languages
  • English Full professional proficiency
Skills

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Carnic Karthikeyan T.

Hitesh is a cool calm and collected manager with a cheerful personality who spends lot of time understanding the requirements at hand and goes about planning and executing them with great enthusiasm! He has a great understanding of customer behaviour and businesses and will definitely be an asset to organizations. Wishing him all the best for his future endeavours!

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Credentials

  • Customer Relationship Management
    Indian Institute of Management Bangalore
    Jan, 2021
    - Nov, 2024
  • Digital Transformation
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Learning XAI: Explainable Artificial Intelligence
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Customer Retention
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • Customer Experience: Journey Mapping
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Learning Digital Business Analysis
    LinkedIn
    Nov, 2019
    - Nov, 2024
  • Data Science Methodology
    IBM Cognitive Class
    Jul, 2019
    - Nov, 2024
  • Google Analytics
    Google
    Jan, 2019
    - Nov, 2024

Experience

  • Loylty Rewardz Mngt Pvt Ltd
    • India
    • Consumer Services
    • 1 - 100 Employee
    • AVP & Head Of Marketing strategy
      • Jan 2021 - Present

      Growth & Retention ,Product Marketing , Loyalty strategies , D2C , B2C , B2B engagement/loyalty, user journey , Affiliate marketing , Debit / Credit card customer engagement / Journey /EWLP ,campaigns ,digital marketing , Data driven marketing & Marketing automation Growth & Retention ,Product Marketing , Loyalty strategies , D2C , B2C , B2B engagement/loyalty, user journey , Affiliate marketing , Debit / Credit card customer engagement / Journey /EWLP ,campaigns ,digital marketing , Data driven marketing & Marketing automation

  • Soch Apparels Pvt Ltd
    • India
    • Retail
    • 200 - 300 Employee
    • Head of Growth & Retention
      • Jan 2018 - Aug 2020

      Growth metrics (users, retention, transactions, revenue), Omni-channel Loyalty program , Data Analytics, Marketing Automation , UI / UX ,Affiliate marketing , partnership and promotions Growth metrics (users, retention, transactions, revenue), Omni-channel Loyalty program , Data Analytics, Marketing Automation , UI / UX ,Affiliate marketing , partnership and promotions

  • Apollo Hospitals
    • India
    • Hospitals and Health Care
    • 700 & Above Employee
    • Lead -OneApollo Group Loyalty
      • Jan 2017 - Jan 2018

      Conceptualization to launch of OneApollo : Apollo Healthcare group loyalty Program Developing BRD/PRD , Project Budgeting , Annual operating plan & P/L of Program Conceptualization to launch of OneApollo : Apollo Healthcare group loyalty Program Developing BRD/PRD , Project Budgeting , Annual operating plan & P/L of Program

  • Landmark Group
    • United Arab Emirates
    • Retail
    • 700 & Above Employee
    • Lead- CRM & Customer Analytics
      • Feb 2014 - Dec 2017

      Re-branding & relaunch of Loyalty , Digitization of customer Enrollment/feedback ,Data Analytics,Customer retention, Campaigns, Multi-Wave/ channel Campaign , A/B testing , DVS &Customer experience.Conceptualization to launch of MAX magazine , Events , promotion & Strategic partnership Re-branding & relaunch of Loyalty , Digitization of customer Enrollment/feedback ,Data Analytics,Customer retention, Campaigns, Multi-Wave/ channel Campaign , A/B testing , DVS &Customer experience.Conceptualization to launch of MAX magazine , Events , promotion & Strategic partnership

  • Kotak Mahindra Bank
    • India
    • Banking
    • 700 & Above Employee
    • Lead- Campaign Manager
      • Jun 2008 - Feb 2014

      Conceptualized and scaled the ‘Customer Engagement’ channel for the Retail Banking ,Customer Banding,Portfolio Management:CA,FX, LAP,LAS,CL& Net Baking,Multi dimension/ wave campaign , Call center management, Cross/up- sellMarketing automation , UNICA implementation, SIEBEL CRM , Customer one view creation Conceptualized and scaled the ‘Customer Engagement’ channel for the Retail Banking ,Customer Banding,Portfolio Management:CA,FX, LAP,LAS,CL& Net Baking,Multi dimension/ wave campaign , Call center management, Cross/up- sellMarketing automation , UNICA implementation, SIEBEL CRM , Customer one view creation

  • L&T Financial Services
    • India
    • Financial Services
    • 700 & Above Employee
    • Executive Asst. to Group Head
      • Jul 2006 - May 2008

      # Lead the digitization of retail loan processing on Cloud/ SaaS # Designed and implemented app for lead generation on symbian os# Team member for Micro Finance product development # Lead the digitization of retail loan processing on Cloud/ SaaS # Designed and implemented app for lead generation on symbian os# Team member for Micro Finance product development

Education

  • University of Mumbai
    MBA, MARKETING
    2004 - 2006

Community

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