Experience

Webflow

• United States
• Software Development
• 500 - 600 Employee

• Account Executive

  • Jul 2023 - Present



Slack

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Account Executive

  • Nov 2022 - Jul 2023

• Business Development Representative

  • Jun 2021 - Nov 2022

  - $2.8 million closed-won ACV - $6.1 million in Stage 3+ pipe - Top Performing BDR - Ran discovery calls through prospecting to Stage 4+ (sat in/assisted with full cycle deals) - Enablement & Skill Development team lead - Developed and launched org-wide BDR Playbook

• Sales Development Representative

  • May 2020 - Aug 2021

  - Exceeded quota every month on dashboard (average of 163% over-attainment each quarter). - Sourced $1.1 million+ in total AVC from inbound leads. - Supported AEs through launch of SMB segment and ran discovery calls and demos through prospecting to Stage 3+

• Senior Customer Experience Agent

  • Aug 2019 - May 2020

  - Provided world-class, real-time customer support to current and prospective Slack users; consistently over-achieved success metrics (<1 hour first response rate, 100% customer satisfaction rate). - Project work: worked cross-functionally with CE and engineering for product launches (initiation to GA rollout). - On the front-end of the customer-experience feedback loop: reported on customer trends and worked with engineering to resolve customer friction (resulting in 15+ bug… Show more - Provided world-class, real-time customer support to current and prospective Slack users; consistently over-achieved success metrics (<1 hour first response rate, 100% customer satisfaction rate). - Project work: worked cross-functionally with CE and engineering for product launches (initiation to GA rollout). - On the front-end of the customer-experience feedback loop: reported on customer trends and worked with engineering to resolve customer friction (resulting in 15+ bug closures in Q4, customer impact of >500 users). - Facilitated cross-functional (CE/Sales/PDE) solutions for high-touch/value partnerships: held 1:1 meetings with customers and AEs/CSMs to resolve issues with L-Ent accounts. - Engaged in targeted outreach with key customers, using those insights to drive product change. - Gathered and presented product insights to Search and Discovery/Messaging stakeholders, resulting in ongoing product development. - Identified inefficiencies and drove process improvement: initiated team upskilling sessions, ran workshops, and created team-wide guide documentation (resulting in significantly reduced customer back-and-forth/wait time).

• Customer Experience Agent

  • Sep 2018 - Aug 2019

  - Track record of excellence: promoted to Senior Agent less than one year after hire date. - Effectively and efficiently composed thoughtful, empathetic, and timely replies to a variety of customer requests that have built long-standing customer relationships via email. - Became a subject matter expert and main point of contact for the Notifications, Calls, and Posts teams. - Tracked, quantified, and relayed customer feedback to product teams; gathering data, testing new… Show more - Track record of excellence: promoted to Senior Agent less than one year after hire date. - Effectively and efficiently composed thoughtful, empathetic, and timely replies to a variety of customer requests that have built long-standing customer relationships via email. - Became a subject matter expert and main point of contact for the Notifications, Calls, and Posts teams. - Tracked, quantified, and relayed customer feedback to product teams; gathering data, testing new features, and providing proactive launch documentation to ensure the best customer experience. - Ran high-volume, large-scale product launches (Admin features, muting functionalities, notifications updates). - Successfully resolved customer escalations through cross-functional collaboration with a variety of stakeholders (Sales/PDE).



Elevate Recruiting Inc.

• Canada
• Staffing and Recruiting
• 1 - 100 Employee

• Digital Content Manager & Search Specialist

  • Sep 2017 - May 2020

  - Designed and launched Elevate Recruiting's webpage, www.elevaterecruiting.ca. - Implemented a digital marketing and SEO (Google Adwords, writing for SEO, Moz Pro) strategy across online assets. - Implemented a company-wide digital collaboration strategy using both GSuite and LinkedIn Pro. - Collaborated with national/international Tier 1 automotive manufacturing firms to place highly-skilled talent. - Screened applicants for professional fit, conducted reference/background… Show more - Designed and launched Elevate Recruiting's webpage, www.elevaterecruiting.ca. - Implemented a digital marketing and SEO (Google Adwords, writing for SEO, Moz Pro) strategy across online assets. - Implemented a company-wide digital collaboration strategy using both GSuite and LinkedIn Pro. - Collaborated with national/international Tier 1 automotive manufacturing firms to place highly-skilled talent. - Screened applicants for professional fit, conducted reference/background checks, and performed initial interviews. Show less - Designed and launched Elevate Recruiting's webpage, www.elevaterecruiting.ca. - Implemented a digital marketing and SEO (Google Adwords, writing for SEO, Moz Pro) strategy across online assets. - Implemented a company-wide digital collaboration strategy using both GSuite and LinkedIn Pro. - Collaborated with national/international Tier 1 automotive manufacturing firms to place highly-skilled talent. - Screened applicants for professional fit, conducted reference/background… Show more - Designed and launched Elevate Recruiting's webpage, www.elevaterecruiting.ca. - Implemented a digital marketing and SEO (Google Adwords, writing for SEO, Moz Pro) strategy across online assets. - Implemented a company-wide digital collaboration strategy using both GSuite and LinkedIn Pro. - Collaborated with national/international Tier 1 automotive manufacturing firms to place highly-skilled talent. - Screened applicants for professional fit, conducted reference/background checks, and performed initial interviews. Show less



Bodega Catena Zapata

• Mendoza Province, Argentina

• Digital Marketing/Tourism Consultant

  • Jan 2018 - Jun 2018

  Catena Zapata was voted Argentina's best winery in 2017, having produced award-winning wines recognized by industry leaders such as James Suckling, Tim Atkin, and Jancis Robinson. While working as a Digital Marketing Consultant for Catena, I: - Co-managed Catena Zapata's social media assets (follower base of 80k+), and contributed to 30% follower growth throughout duration of my internship. - Created content across Catena Zapata's social media networks. - Planned, formulated, and… Show more Catena Zapata was voted Argentina's best winery in 2017, having produced award-winning wines recognized by industry leaders such as James Suckling, Tim Atkin, and Jancis Robinson. While working as a Digital Marketing Consultant for Catena, I: - Co-managed Catena Zapata's social media assets (follower base of 80k+), and contributed to 30% follower growth throughout duration of my internship. - Created content across Catena Zapata's social media networks. - Planned, formulated, and launched Mailchimp email marketing strategy and corresponding campaigns. - Performed data collection and analysis (using both in-platform and external analytics tools) to assess digital performance. Presented findings to key stakeholders. - Led small tours for international VIP guests (importers and distributors). Show less Catena Zapata was voted Argentina's best winery in 2017, having produced award-winning wines recognized by industry leaders such as James Suckling, Tim Atkin, and Jancis Robinson. While working as a Digital Marketing Consultant for Catena, I: - Co-managed Catena Zapata's social media assets (follower base of 80k+), and contributed to 30% follower growth throughout duration of my internship. - Created content across Catena Zapata's social media networks. - Planned, formulated, and… Show more Catena Zapata was voted Argentina's best winery in 2017, having produced award-winning wines recognized by industry leaders such as James Suckling, Tim Atkin, and Jancis Robinson. While working as a Digital Marketing Consultant for Catena, I: - Co-managed Catena Zapata's social media assets (follower base of 80k+), and contributed to 30% follower growth throughout duration of my internship. - Created content across Catena Zapata's social media networks. - Planned, formulated, and launched Mailchimp email marketing strategy and corresponding campaigns. - Performed data collection and analysis (using both in-platform and external analytics tools) to assess digital performance. Presented findings to key stakeholders. - Led small tours for international VIP guests (importers and distributors). Show less



IG Wealth Management

• Canada
• Financial Services
• 700 & Above Employee

• Marketing Specialist

  • Jan 2017 - Sep 2017

  At Investors Group, I identified strategic digital marketing priorities for a wide consumer base ranging from high net worth investors to millennials just beginning to embark on their financial journey. I was on the front-line of customer interaction, engaging with existing and prospective clients in real time through social channels and using SaleMove livechat software. I gathered consumer insights and - based on those metrics - designed targeted social posts to maximize the… Show more At Investors Group, I identified strategic digital marketing priorities for a wide consumer base ranging from high net worth investors to millennials just beginning to embark on their financial journey. I was on the front-line of customer interaction, engaging with existing and prospective clients in real time through social channels and using SaleMove livechat software. I gathered consumer insights and - based on those metrics - designed targeted social posts to maximize the reach of posts and achieve the KPIs of the digital marketing department as a whole. In addition, I: - Crafted monthly content calendars for social channels including LinkedIn, Facebook, and Twitter. - Assessed and tracked the efficacy of content using a variety of analytics platforms, including DOMO, Hootsuite Analytics, Google Analytics, and in-platform measurement tools. - Implemented best practices based on these findings, resulting in over 90% follower growth across all channels. - Performed market research focused on target audience social media usage and platform/content evolution. - Managed daily approvals of creative pieces - Maintained a central hub of up-to-date copy/creative pieces for national corporate and consultant use - Managed and moderated social commentary, including positive/negative sentiments and investment requests. - Created, curated, and translated a monthly Quebec-focused French content calendar for social channels. - Scheduled posts using Hootsuite. Show less At Investors Group, I identified strategic digital marketing priorities for a wide consumer base ranging from high net worth investors to millennials just beginning to embark on their financial journey. I was on the front-line of customer interaction, engaging with existing and prospective clients in real time through social channels and using SaleMove livechat software. I gathered consumer insights and - based on those metrics - designed targeted social posts to maximize the… Show more At Investors Group, I identified strategic digital marketing priorities for a wide consumer base ranging from high net worth investors to millennials just beginning to embark on their financial journey. I was on the front-line of customer interaction, engaging with existing and prospective clients in real time through social channels and using SaleMove livechat software. I gathered consumer insights and - based on those metrics - designed targeted social posts to maximize the reach of posts and achieve the KPIs of the digital marketing department as a whole. In addition, I: - Crafted monthly content calendars for social channels including LinkedIn, Facebook, and Twitter. - Assessed and tracked the efficacy of content using a variety of analytics platforms, including DOMO, Hootsuite Analytics, Google Analytics, and in-platform measurement tools. - Implemented best practices based on these findings, resulting in over 90% follower growth across all channels. - Performed market research focused on target audience social media usage and platform/content evolution. - Managed daily approvals of creative pieces - Maintained a central hub of up-to-date copy/creative pieces for national corporate and consultant use - Managed and moderated social commentary, including positive/negative sentiments and investment requests. - Created, curated, and translated a monthly Quebec-focused French content calendar for social channels. - Scheduled posts using Hootsuite. Show less



Jack Communications

• Canada
• Marketing Services
• 1 - 100 Employee

• Project Coordinator - Contract

  • Dec 2016 - Feb 2017

  Jack Communications is a full-service content strategy and creation service that works with corporate and non-profit organizations to develop compelling content that strengthens reputation, emotionally connects with audiences, and generates real results. At Jack, I: - Implemented a search-engine optimization strategy for blog posts and Youtube videos across Jack Communications and its affiliate, LisaDurante.com. - Created and curated a weekly social media schedule. - Developed a… Show more Jack Communications is a full-service content strategy and creation service that works with corporate and non-profit organizations to develop compelling content that strengthens reputation, emotionally connects with audiences, and generates real results. At Jack, I: - Implemented a search-engine optimization strategy for blog posts and Youtube videos across Jack Communications and its affiliate, LisaDurante.com. - Created and curated a weekly social media schedule. - Developed a 2017 marketing plan that includes webinars, live speaking engagements, and ongoing digital engagement. - Edited blog posts and Youtube videos, proofread and sent weekly Mailchimp newsletters to website subscribers. - Planned and organized video tapings/photoshoots (for social media content, vlogs, and web images). Show less Jack Communications is a full-service content strategy and creation service that works with corporate and non-profit organizations to develop compelling content that strengthens reputation, emotionally connects with audiences, and generates real results. At Jack, I: - Implemented a search-engine optimization strategy for blog posts and Youtube videos across Jack Communications and its affiliate, LisaDurante.com. - Created and curated a weekly social media schedule. - Developed a… Show more Jack Communications is a full-service content strategy and creation service that works with corporate and non-profit organizations to develop compelling content that strengthens reputation, emotionally connects with audiences, and generates real results. At Jack, I: - Implemented a search-engine optimization strategy for blog posts and Youtube videos across Jack Communications and its affiliate, LisaDurante.com. - Created and curated a weekly social media schedule. - Developed a 2017 marketing plan that includes webinars, live speaking engagements, and ongoing digital engagement. - Edited blog posts and Youtube videos, proofread and sent weekly Mailchimp newsletters to website subscribers. - Planned and organized video tapings/photoshoots (for social media content, vlogs, and web images). Show less



Solar Ship Inc.

• Canada
• Aviation and Aerospace Component Manufacturing
• 1 - 100 Employee

• PR and Communications Coordinator - Contract

  • Dec 2016 - Jan 2017

  Solar Ship Inc. is a Toronto-based aviation technology startup that builds hybrid aircraft to service remote areas without having to rely on roads or runways. At Solar Ship, I: - Created and implemented a strategic marketing plan to improve audience engagement, build a loyal following, heighten engagement through paid/organic social updates, and secure opportunities for partnership with investors and industry leaders - Created a weekly social media schedule for online channels… Show more Solar Ship Inc. is a Toronto-based aviation technology startup that builds hybrid aircraft to service remote areas without having to rely on roads or runways. At Solar Ship, I: - Created and implemented a strategic marketing plan to improve audience engagement, build a loyal following, heighten engagement through paid/organic social updates, and secure opportunities for partnership with investors and industry leaders - Created a weekly social media schedule for online channels including Facebook, Instagram, Twitter, Youtube, and Google+ - Curated and created content for social channels, including digital ads and videos optimized for Instagram. - Implemented a search-engine optimization (SEO) strategy for Solar Ship's website and social channels; engage in link-building exercises to improve discoverability. Show less Solar Ship Inc. is a Toronto-based aviation technology startup that builds hybrid aircraft to service remote areas without having to rely on roads or runways. At Solar Ship, I: - Created and implemented a strategic marketing plan to improve audience engagement, build a loyal following, heighten engagement through paid/organic social updates, and secure opportunities for partnership with investors and industry leaders - Created a weekly social media schedule for online channels… Show more Solar Ship Inc. is a Toronto-based aviation technology startup that builds hybrid aircraft to service remote areas without having to rely on roads or runways. At Solar Ship, I: - Created and implemented a strategic marketing plan to improve audience engagement, build a loyal following, heighten engagement through paid/organic social updates, and secure opportunities for partnership with investors and industry leaders - Created a weekly social media schedule for online channels including Facebook, Instagram, Twitter, Youtube, and Google+ - Curated and created content for social channels, including digital ads and videos optimized for Instagram. - Implemented a search-engine optimization (SEO) strategy for Solar Ship's website and social channels; engage in link-building exercises to improve discoverability. Show less



Media Nation Corp.

• Toronto, Canada Area

• Project Coordinator

  • Jun 2015 - Jun 2016

  A division of Media Nation, Sheblogs Media is a digital advertising network connecting hundreds of Canadian female bloggers with top brands. At Sheblogs, I: - Wrote and edited original editorial/advertorial online content - Created weekly social media schedules for two networks (Sheblogs and Crowdsocial) - Designed digital ads for a variety of brands - Worked on advertising campaigns with companies such as L'Oreal, Proctor and Gamble, Campbells, Kimberly Clark Brands (Huggies… Show more A division of Media Nation, Sheblogs Media is a digital advertising network connecting hundreds of Canadian female bloggers with top brands. At Sheblogs, I: - Wrote and edited original editorial/advertorial online content - Created weekly social media schedules for two networks (Sheblogs and Crowdsocial) - Designed digital ads for a variety of brands - Worked on advertising campaigns with companies such as L'Oreal, Proctor and Gamble, Campbells, Kimberly Clark Brands (Huggies, Kleenex, etc.) - Edited blogger drafts and produced corporate briefs - Spearheaded "The Beauty Wire" - Sheblogs' sister site - Managed social media platforms, ran Twitter and Facebook analytics, and managed social media contests with over 500 entries Show less A division of Media Nation, Sheblogs Media is a digital advertising network connecting hundreds of Canadian female bloggers with top brands. At Sheblogs, I: - Wrote and edited original editorial/advertorial online content - Created weekly social media schedules for two networks (Sheblogs and Crowdsocial) - Designed digital ads for a variety of brands - Worked on advertising campaigns with companies such as L'Oreal, Proctor and Gamble, Campbells, Kimberly Clark Brands (Huggies… Show more A division of Media Nation, Sheblogs Media is a digital advertising network connecting hundreds of Canadian female bloggers with top brands. At Sheblogs, I: - Wrote and edited original editorial/advertorial online content - Created weekly social media schedules for two networks (Sheblogs and Crowdsocial) - Designed digital ads for a variety of brands - Worked on advertising campaigns with companies such as L'Oreal, Proctor and Gamble, Campbells, Kimberly Clark Brands (Huggies, Kleenex, etc.) - Edited blogger drafts and produced corporate briefs - Spearheaded "The Beauty Wire" - Sheblogs' sister site - Managed social media platforms, ran Twitter and Facebook analytics, and managed social media contests with over 500 entries Show less



blogTO

• Canada
• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Writer

  • Jul 2015 - Sep 2015

  BlogTO is Toronto's top source for local news and culture, and reaches over 1 million readers. At BlogTO, I: - Researched, wrote, and edited original editorial content BlogTO is Toronto's top source for local news and culture, and reaches over 1 million readers. At BlogTO, I: - Researched, wrote, and edited original editorial content



GreenPAC

• Canada
• Political Organizations
• 1 - 100 Employee

• Social and Digital Media Intern

  • Aug 2014 - Jan 2015

  GreenPAC is a not-for-profit organization that seeks to provide support for environmentally-conscious political leaders. At GreenPAC, I: - Engaged in marketing and outreach to targeted donors - Blogged and assisted in website transition from Wordpress to Nationbuilder - Managed social media accounts – Facebook, Twitter - Spearheaded crowdfunding campaign on indiegogo.ca GreenPAC is a not-for-profit organization that seeks to provide support for environmentally-conscious political leaders. At GreenPAC, I: - Engaged in marketing and outreach to targeted donors - Blogged and assisted in website transition from Wordpress to Nationbuilder - Managed social media accounts – Facebook, Twitter - Spearheaded crowdfunding campaign on indiegogo.ca



Teach For Canada–Gakinaamaage

• Canada
• Education Administration Programs
• 1 - 100 Employee

• Fundraising Associate

  • Jun 2014 - Aug 2014

  Teach For Canada is a new not-for-profit organization that aims to recruit, prepare, and retain outstanding teachers in Canada’s remote and rural communities. At TFC, I: - Fundraised over $70,000 - Managed a database of foundation-based, corporate, crowdsourcing, and government grant programs - Established professional working relationships with executives and company founders in an effort to raise money for Teach For Canada - Crafted a fundraising manual for a full-time… Show more Teach For Canada is a new not-for-profit organization that aims to recruit, prepare, and retain outstanding teachers in Canada’s remote and rural communities. At TFC, I: - Fundraised over $70,000 - Managed a database of foundation-based, corporate, crowdsourcing, and government grant programs - Established professional working relationships with executives and company founders in an effort to raise money for Teach For Canada - Crafted a fundraising manual for a full-time Director of Funding, and pitched Teach For Canada’s mission to potential high-return sponsors - Composed letters of intent for companies and foundations - Reviewed Teach For Canada’s budget and expenditures - Spearheaded Teach For Canada’s social media presence Show less Teach For Canada is a new not-for-profit organization that aims to recruit, prepare, and retain outstanding teachers in Canada’s remote and rural communities. At TFC, I: - Fundraised over $70,000 - Managed a database of foundation-based, corporate, crowdsourcing, and government grant programs - Established professional working relationships with executives and company founders in an effort to raise money for Teach For Canada - Crafted a fundraising manual for a full-time… Show more Teach For Canada is a new not-for-profit organization that aims to recruit, prepare, and retain outstanding teachers in Canada’s remote and rural communities. At TFC, I: - Fundraised over $70,000 - Managed a database of foundation-based, corporate, crowdsourcing, and government grant programs - Established professional working relationships with executives and company founders in an effort to raise money for Teach For Canada - Crafted a fundraising manual for a full-time Director of Funding, and pitched Teach For Canada’s mission to potential high-return sponsors - Composed letters of intent for companies and foundations - Reviewed Teach For Canada’s budget and expenditures - Spearheaded Teach For Canada’s social media presence Show less