Experience

LACAS School Network

• Pakistan
• Education Administration Programs
• 1 - 100 Employee

• Head Of Corporate Communications

  • Aug 2021 - Present

  • Lead Brand & Communications Strategies for LACAS Network • Develop Yearly Budgets and present quarterly business updates• Conceptualize & develop marketing campaigns with measurement matrix and KPIs• Promotion of Educational Products and services through effective public relations.• Lead critical enterprise communications to internal and external stakeholders.• Lead for Corporate Reputation Management and Crisis Communications Planning• Lead for Media Monitoring inclusive of Social, Digital, and print to ensure communication strategy is standardized and error-free.• Responsible for press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and proposals.• Lead and Supervise content developer and editor for all literature• Responsible to ensure sustainability and corporate reputation for LACAS Network.• Responsible for devising and executing Lead Generation campaigns to ensure attainment of brand goals and objectives.• Responsible for conducting extensive media outreach and prepare agendas to conduct research.



The City School Official

• Manager Corporate Communications & PR

  • Jul 2020 - Aug 2021

  • Promotion of Educational Products and services through effective public relations.• Lead critical enterprise communications to internal and external stakeholders.• Lead for Corporate Reputation Management and Crisis Communications Planning for TCS Group.• Lead for Media Monitoring for the TCS Group inclusive of Social, Digital, and print to ensure communication strategy is standardized and error-free.• Responsible for press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and proposals for TCS Group.• Lead content developer and editor for all literature for TCS Group.• Responsible to ensure sustainability and corporate reputation for TCS Group.• Responsible for devising and executing Lead Generation campaigns to ensure attainment of brand goals and objectives for TCS Group.• Responsible for conducting extensive media outreach and prepare agendas to conduct research for TCS Group.



Baskin Robbins Pakistan

• Pakistan
• Restaurants
• 1 - 100 Employee

• Retail Marketing Manager

  • Apr 2019 - Jun 2020

  • Development of yearly marketing strategy, highlighting major campaigns initiatives and budgets• Finalization of monthly sales targets and sales forecast for entire year• Responsible for launching marketing campaigns and training retail teams for all initiatives• Drives sales by developing an effective channel of Institutionalized sales and Non-traditional Business Operations • Conceptualize and implement 360 Degree marketing and CSR initiatives.• Successfully launched 7 retail stores for Baskin Robbins Pakistan.• Successfully launched dedicated retail campaign increasing the product sales up by 12% for Baskin Robbins, Pakistan.



Fatima Group

• Pakistan
• Chemical Manufacturing
• 700 & Above Employee

• Corporate Communications Partner

  • Jan 2017 - Apr 2019

  • Developed & lead the internal & external communication strategy for the group. • Develop & Implement comprehensive CSR policies, monitoring and evaluation criterion.• Supervised creative development for marketing and promotional materials across all channels.• Developed & executed largest recruitment and retention initiative. • Identification of communication tools, campaign mechanics, budgets and more• Copy writing for all company literature, internal communication, press releases, annual reports and more.• Launched company’s first women platform to promote women at workplace.• Developed company’s first Employee Volunteer program align to the CSR strategy• Successfully executed all corporate events for all businesses under the group.• Social media management and listening for effective public relations and minimizing noise.• Responsible for researching and responding to press enquiries, ensuring that media sign off protocols are adhered to.• Developing and delivering a regular flow of news using the key business events calendar



Maxim Agri

• Netherlands
• Farming
• 100 - 200 Employee

• Marketing Manager

  • Oct 2015 - Dec 2016

  • Devised yearly marketing strategy, budgets and content calendar.• Promoted sales through actively running promotional activities, sales analysis and providing alternative points of view.• Established company’s first a full working call center and lead team of 5 for customer service representatives. • Lead periodic customer feedback exercise nationwide to develop marketing campaigns.• Lead & analyzed competitive and sector research to realize opportunities.• Lead content development for all internal and external marketing campaigns across all channels.• Develop and wrote brand trademark usage guidelines ensuring integrity of application• Revamped company website and was responsible for its updation and content development.• Review Outdoor advertising needs and opportunities and propose cost effective solutions.



Synergy Technologies (Pvt.) Ltd.

• Assistant Brand Manager

  • Jul 2014 - Oct 2015

  • Developed and implemented strategic marketing plans for conventional and digital platforms.• Developed and implemented communications and media strategies to increase brand equity. • Lead internal company events, events, exhibition and PR activities.• Developed and monitored comprehensive marketing budget & prepared budgeting reports.• Developed and executed yearly marketing calendar as per agreed KPIs.• Developed content for internal and external Newsletter, product portfolios and more.• Lead Business Development initiative and represented solutions /portfolio to premier principal architects, Interior designers and aesthetic construction consistencies• Lead editorial direction, design, production and distribution of all Organization publications



Punjab Skills Development Fund (PSDF)

• Pakistan
• Non-profit Organizations
• 100 - 200 Employee

• Management Assistant Marketing

  • Jan 2013 - Apr 2014

  Responsible for developing and successfully carrying out marketing campaigns, newsletters and other promotional material. Responsible for liaison with public and private sector associates. Responsible for developing and successfully carrying out marketing campaigns, newsletters and other promotional material. Responsible for liaison with public and private sector associates.



Together Strategic and Development Consultancy

• Development Executive

  • Apr 2011 - Jan 2013

  Responsible for developing, planning and designing campaigns and literature for various clients. responsible for communication with different business and social associates. Responsible for developing, planning and designing campaigns and literature for various clients. responsible for communication with different business and social associates.