Experience

Trish McEvoy Cosmetics

• United States
• Wholesale
• 1 - 100 Employee

• Regional Makeup/ Skincare Artist And Sales Consultant

  • Nov 2018 - Present



Macy's (Bobbi Brown)

• New York City Metropolitan Area

• Resident Make-Up Artist & Assistant Sales/Training Manager

  • Mar 2011 - Nov 2018

  ● Led conception and execution of events, including Fashion Week, photoshoots and product launches. ● Reported and analyzed retail sales and sell-through. ● Developed and Oversaw month-end retail sales reports by account, territory, door, and business segment. ● Evaluated trends in market and identified strategic marketing opportunities ● Awarded & recognized as the #1 performer in sales for the entire NA region, maintaining the highest SPH and IPT for Bobbi Brown Cosmetics (FY13, FY14 & FY15) ● Excellent (rated top) in maintaining highest SPH and IPT. ● Responsible for effective selling strategies, guest maintenance programs, and events, in order to increase sales. ● Developed comprehensive product knowledge of new makeup launch and key products. ● Handling multiple customer needs at one time and advising clients which make up products to buy based on their skin type. ● Participated in New York fashion week as Bobbi Brown’s personal make-up assistant Show less



Togglehead

• India
• Advertising Services
• 1 - 100 Employee

• Social & Digital Media Lead

  • Jun 2010 - Feb 2011

  • Researched and analyzed innovative social media strategies for brands such as L'Oréal Pakistan, Nestle and Unilever PK to execute digital campaigns through visual, dynamic and seasonal content • Increased engagement by 30% on social media platforms such as Facebook, Orkut and Etsy by establishing short and long-term objectives to develop strategic and technical plans for digital media campaigns. • Lead digital analytics and metrics reporting, including utilizing Google Analytics, in platform etc. to improve digital footprint and strategies Show less



Sab's Salon & Spa

• Karachi, Pakistan

• Lead Makeup Artist & Operations Manager

  • Mar 2009 - Apr 2010

  • Conducted general information sessions on innovation in lifestyle and health. • Assisted clients by providing excellent interpersonal relations and communicative skills. • Performed service makeup application to clients in a professional manner, recommended home care regimens while being accountable for meeting retail goals. • Assisted in planning and organizing retail counters and display areas. Ensured all displays were fully stocked, clean and organized. • Participated in promotional activities to build guest loyalty and/ attract new guests through referrals. Activities included providing complimentary makeup and skin care services, educating guests on available promotions and programs. Show less



Clickmarks

• Palo Alto, California

• Research Coordinator

  • Dec 2003 - Dec 2004

  • Researched corporate and foundation funding sources, using resources provided by Clickmarks • Gathered surveys and updated data files utilizing Microsoft Access. • Maintained employer literature, credentials, counseling and recruiting information files. • Performed various administrative duties. • Researched corporate and foundation funding sources, using resources provided by Clickmarks • Gathered surveys and updated data files utilizing Microsoft Access. • Maintained employer literature, credentials, counseling and recruiting information files. • Performed various administrative duties.