Brand Strategist

• Aug 2021 - Present

Account Planning Manager

• Jun 2020 - Aug 2021

• Part of the core team responsible for leveraging audience insights & market trends to design & drive the end-to-end strategy to encourage advertisers to partner with Zee5 • Develop customized strategic briefs for varied clients coming from a gamut of industries including FMCG and E-commerce • Analyze available data and followed emerging trends pertaining to competitive insights along with advertiser objectives & preferences to prepare customized briefs • Work towards creating… Show more • Part of the core team responsible for leveraging audience insights & market trends to design & drive the end-to-end strategy to encourage advertisers to partner with Zee5 • Develop customized strategic briefs for varied clients coming from a gamut of industries including FMCG and E-commerce • Analyze available data and followed emerging trends pertaining to competitive insights along with advertiser objectives & preferences to prepare customized briefs • Work towards creating value propositions (bundled & integrated offerings) involving digital media data, product offerings (influencer led, video inventory), target capabilities (cohorts, devices) and incremental reach over TV • Create innovative brand solutions during festive integrations for brands like Ikea, Amazon, Flipkart using influencers etc. Show less • Part of the core team responsible for leveraging audience insights & market trends to design & drive the end-to-end strategy to encourage advertisers to partner with Zee5 • Develop customized strategic briefs for varied clients coming from a gamut of industries including FMCG and E-commerce • Analyze available data and followed emerging trends pertaining to competitive insights along with advertiser objectives & preferences to prepare customized briefs • Work towards creating… Show more • Part of the core team responsible for leveraging audience insights & market trends to design & drive the end-to-end strategy to encourage advertisers to partner with Zee5 • Develop customized strategic briefs for varied clients coming from a gamut of industries including FMCG and E-commerce • Analyze available data and followed emerging trends pertaining to competitive insights along with advertiser objectives & preferences to prepare customized briefs • Work towards creating value propositions (bundled & integrated offerings) involving digital media data, product offerings (influencer led, video inventory), target capabilities (cohorts, devices) and incremental reach over TV • Create innovative brand solutions during festive integrations for brands like Ikea, Amazon, Flipkart using influencers etc. Show less

Account Planning Manager at WT-ADK Fortune (Strategic communication planning and consumer insights)

• May 2018 - Jun 2020

• Gain an in-depth understanding of the consumer, competition and brand to craft communication strategy for Santoor, the second-largest soap brand worth 2200 crores in the country and its extensions. Unearth category insights and propose different positioning strategies for client brand portfolio (Wipro Consumer Care) • Interact with clients on a regular basis, write concepts, briefs and brief the creative team. Present strategic decks to the client • Conduct researches regularly and… Show more • Gain an in-depth understanding of the consumer, competition and brand to craft communication strategy for Santoor, the second-largest soap brand worth 2200 crores in the country and its extensions. Unearth category insights and propose different positioning strategies for client brand portfolio (Wipro Consumer Care) • Interact with clients on a regular basis, write concepts, briefs and brief the creative team. Present strategic decks to the client • Conduct researches regularly and arrive at key insights for the core brand and extensions. • Integral part of the team behind the award-winning digital campaign for the brand encouraging consumers to not only “look young” but also “think young” and exercise right to vote. The campaign won three DIGIES and a DIGIPLUS in 2019 Show less • Gain an in-depth understanding of the consumer, competition and brand to craft communication strategy for Santoor, the second-largest soap brand worth 2200 crores in the country and its extensions. Unearth category insights and propose different positioning strategies for client brand portfolio (Wipro Consumer Care) • Interact with clients on a regular basis, write concepts, briefs and brief the creative team. Present strategic decks to the client • Conduct researches regularly and… Show more • Gain an in-depth understanding of the consumer, competition and brand to craft communication strategy for Santoor, the second-largest soap brand worth 2200 crores in the country and its extensions. Unearth category insights and propose different positioning strategies for client brand portfolio (Wipro Consumer Care) • Interact with clients on a regular basis, write concepts, briefs and brief the creative team. Present strategic decks to the client • Conduct researches regularly and arrive at key insights for the core brand and extensions. • Integral part of the team behind the award-winning digital campaign for the brand encouraging consumers to not only “look young” but also “think young” and exercise right to vote. The campaign won three DIGIES and a DIGIPLUS in 2019 Show less

Senior Research Manager

• Jun 2017 - Mar 2018

•End to End qualitative research projects for clients including leading clients in the Auto, FMCG as well as E-commerce industry. •Led a project for a well-known international confectionery giant for a product positioning study launched in the APAC region. Presented findings to the APAC head. •Conducted user research for Amazon and Myntra to understand the pain points with the brand including product range, availability, category preferences and user interface pros and cons, need gaps… Show more •End to End qualitative research projects for clients including leading clients in the Auto, FMCG as well as E-commerce industry. •Led a project for a well-known international confectionery giant for a product positioning study launched in the APAC region. Presented findings to the APAC head. •Conducted user research for Amazon and Myntra to understand the pain points with the brand including product range, availability, category preferences and user interface pros and cons, need gaps etc • Worked on a global project and did User Research for Swiftkey to optimize the search function on the keyboard Show less •End to End qualitative research projects for clients including leading clients in the Auto, FMCG as well as E-commerce industry. •Led a project for a well-known international confectionery giant for a product positioning study launched in the APAC region. Presented findings to the APAC head. •Conducted user research for Amazon and Myntra to understand the pain points with the brand including product range, availability, category preferences and user interface pros and cons, need gaps… Show more •End to End qualitative research projects for clients including leading clients in the Auto, FMCG as well as E-commerce industry. •Led a project for a well-known international confectionery giant for a product positioning study launched in the APAC region. Presented findings to the APAC head. •Conducted user research for Amazon and Myntra to understand the pain points with the brand including product range, availability, category preferences and user interface pros and cons, need gaps etc • Worked on a global project and did User Research for Swiftkey to optimize the search function on the keyboard Show less

Senior Research Executive

• Apr 2016 - May 2017

• In-depth communication evaluation for brands in media and telecom to understand various parameters to understand key factors which resonate with consumers • Conducted studies to understand consumer needs, resonance and analyze potential of the product or services for a leading Broadcasting & Infotainment Channel and Telecom Company • Conducted pre and post-launch diagnostic for a leading weekend prime time television show, key non-fiction shows, and a leading entertainment reality… Show more • In-depth communication evaluation for brands in media and telecom to understand various parameters to understand key factors which resonate with consumers • Conducted studies to understand consumer needs, resonance and analyze potential of the product or services for a leading Broadcasting & Infotainment Channel and Telecom Company • Conducted pre and post-launch diagnostic for a leading weekend prime time television show, key non-fiction shows, and a leading entertainment reality show • Evaluated the flagship show for a channel for the purpose of charting the way ahead for the show • Conducted a study to understand different aspects of toddler and pre-teen behavior for a leading media channel to feed into the content creation for the channel Show less • In-depth communication evaluation for brands in media and telecom to understand various parameters to understand key factors which resonate with consumers • Conducted studies to understand consumer needs, resonance and analyze potential of the product or services for a leading Broadcasting & Infotainment Channel and Telecom Company • Conducted pre and post-launch diagnostic for a leading weekend prime time television show, key non-fiction shows, and a leading entertainment reality… Show more • In-depth communication evaluation for brands in media and telecom to understand various parameters to understand key factors which resonate with consumers • Conducted studies to understand consumer needs, resonance and analyze potential of the product or services for a leading Broadcasting & Infotainment Channel and Telecom Company • Conducted pre and post-launch diagnostic for a leading weekend prime time television show, key non-fiction shows, and a leading entertainment reality show • Evaluated the flagship show for a channel for the purpose of charting the way ahead for the show • Conducted a study to understand different aspects of toddler and pre-teen behavior for a leading media channel to feed into the content creation for the channel Show less

Research Executive

• Jun 2014 - Mar 2016

•Develop an understanding of the Indian FMCG market and the personal care segment. • Engage with the brand and sales team of the client to discuss the share movement in various segments in the personal care space with a specific focus towards the brand portfolio of the client. •Understand the challenges faced by the client in the retail market based on client interactions and the consumption, distribution, pricing and preference trends analyzed in retail data. •Provide solutions to the… Show more •Develop an understanding of the Indian FMCG market and the personal care segment. • Engage with the brand and sales team of the client to discuss the share movement in various segments in the personal care space with a specific focus towards the brand portfolio of the client. •Understand the challenges faced by the client in the retail market based on client interactions and the consumption, distribution, pricing and preference trends analyzed in retail data. •Provide solutions to the client offered by Nielsen in the retail space to bridge the gap in the competitive Indian FMCG market- undertook a pilot Nielsen Store Observation Study for J&J which was highly appreciated by the client •Initiate business development activities to acquire new clients Show less •Develop an understanding of the Indian FMCG market and the personal care segment. • Engage with the brand and sales team of the client to discuss the share movement in various segments in the personal care space with a specific focus towards the brand portfolio of the client. •Understand the challenges faced by the client in the retail market based on client interactions and the consumption, distribution, pricing and preference trends analyzed in retail data. •Provide solutions to the… Show more •Develop an understanding of the Indian FMCG market and the personal care segment. • Engage with the brand and sales team of the client to discuss the share movement in various segments in the personal care space with a specific focus towards the brand portfolio of the client. •Understand the challenges faced by the client in the retail market based on client interactions and the consumption, distribution, pricing and preference trends analyzed in retail data. •Provide solutions to the client offered by Nielsen in the retail space to bridge the gap in the competitive Indian FMCG market- undertook a pilot Nielsen Store Observation Study for J&J which was highly appreciated by the client •Initiate business development activities to acquire new clients Show less

Management Trainee Intern

• Apr 2013 - May 2013