Experience

Fairgrounds St. Pete

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Operations & Guest Experience

  • Sep 2020 - Present

  Successfully established and currently execute the day-to-day operations for a startup company entering the immersive art space overseeing 30+ Guest Services team members and departments including box office, maintenance, security, retail, custodial, and production services. • Ticketing and box office development Worked with ticketing vendor TixTrax to deploy a ticketing platform that aligned with brand standards and provide an exceptional experience for the customer Oversee ticketing operation with revenue in excess of $1 million • Facilities management Established and execute procedures to support the daily operation, safety, and maintenance of the exhibit • Human resources Responsible for creating policies within the Employee Handbook that complied with Federal and State laws while supporting the company values and mission Led recruitment of new staff from recruitment to onboarding • Retail development Developed the strategic sales and operational plan for the retail store handling; product development, POS sourcing and implementation, and visual merchandising Show less



Feld Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• • Jun 2019 - Mar 2020

  Managed project development, installation, and daily operation of 20,000 square foot retail-entertainment experience. Management• Planned and executed the retail entertainment installation collaborating closely with the General Contractor to ensure permits were obtained and inspections occurred as scheduled resulting in on-time project delivery.• Controlled project and operation budget of $1.5 million dollars.• Acquired resources and developed the project team to accomplish project goals.• Reduced labor expenses 10% through process improvement and efficient scheduling. • Cultivated stakeholder relationships resulting in business development opportunities.• Identified and troubleshot critical issues resulting in optimal customer throughput.Sales & Operations• Recruited, trained, and lead a customer-focused retail experience team of 120 part-time associates. • Increased revenue 20% by analyzing and optimizing customer throughput. • Reduced labor expenses 10% through process improvement and efficient scheduling.• Created operating procedures and information management systems to improve operational efficiency. Show less

• • Jan 2010 - Jun 2019

  Disney on Ice/Disney Live/Marvel Universe Live/Sesame Street LiveEffectively planned and executed touring logistics throughout North America and Europe for multimillion-dollar merchandise and concession operations. Key responsibilities included increasing revenue, sales forecasting, inventory management and replenishment, and budget creation and control.Management• Assisted in planning, design, and project management of new merchandise stand development delivering project 5% under budget by leveraging prior experience to find efficiencies and eliminate unnecessary expenditures. • Developed and implemented merchandise handling procedures reducing damaged merchandise by 30%.• Delivered business strategy to increase revenue 20% after identifying understaffing as a deficiency.• Utilized a charismatic leadership style to motivate the project team increasing associate retention.• Executed contracts ensuring that the tour stayed within our rights parameters and revenue splits were accurate.Sales & Operations• Consistently delivered year over year sales increases for units generating over $10 million a year by training and motivating underperforming associates.• Implemented high volume cash handling procedures and credit control to eliminate loss and theft.• Developed refurbishment and equipment maintenance plan for 25 food production and merchandise stands reducing the amount of new equipment purchases.· Show less

• • Mar 2007 - Jan 2010

  Originally hired in a training role, I was trained in the positions of Distribution Clerk, Book Keeper, Sales Coordinator, and Assistant Manager. Appointed to Manager within 3 years to boost sales for an underperforming touring production.



Mosaic

• France
• Environmental Services
• 1 - 100 Employee

• Assistant Tour Manager

  • May 2016 - Aug 2016

  Assisted with managing 12 Brand Ambassadors for a 4 month tour around the San Francisco Bay Area, promoting the Häagan-Dazs brand by engaging customers throughout various experiential marketing events. • Supervised and coached brand ambassadors to greet and engage audiences while increasing consumer awareness during 60 activations. • Researched and executed experiential event locations that included; guerilla marketing, street festivals, and retail demonstrations. • Responsible for inventory reconciliation, control, and delivery to ensure that an adequate amount of samples were available for each activation. • Delivered presentations to retail store associates that educated them about the benefits of the product and brand. • Reported market research containing guest satisfaction and demographic information. Show less



Ace High Marketing

• Advertising Services
• 1 - 100 Employee

• Brand Ambassador

  • Feb 2016 - Feb 2016

  Worked with a team of seven Brand Ambassadors promoting Coca-Cola Zero during a highly attended Super Bowl attraction. Assisted guests with two game activations and three sampling locations. Overview: • Relayed brand messaging. • Distributed premiums. • Communicated guest feedback. Worked with a team of seven Brand Ambassadors promoting Coca-Cola Zero during a highly attended Super Bowl attraction. Assisted guests with two game activations and three sampling locations. Overview: • Relayed brand messaging. • Distributed premiums. • Communicated guest feedback.



Fry's Electronics

• Retail
• 1 - 100 Employee

• Department Manager

  • Dec 2004 - Mar 2007

  · Managed all aspects of a 50 employee Audio/Video department by proactively training and orienting sales associates, merchandising, receiving and maintaining customer relations which resulted in departmental profitability and increased employee retention. · Set and exceeded sales goals of 4 million dollars while controlling inventory loss to .4% and improved operational performance by 30% · Responsible for leading sales teams in developing, conceptualizing, and marketing new products through exceptional demonstrations and customer interaction. · Attended to customer's queries/problems and, if necessary coordinated with other departments for follow-up actions. Provided excellent customer service through detail orientation and clear communications. · Managed sales associates to ensure sales goals and customer's needs are met. Ensured that all associates were properly trained in sales, customer service, proprietary software and conducting inventory. · Reported to Store Manager in regards to departmental evaluations, employee performance and sales progress. Show less



Pioneer Drum & Bugle Corps

• United States
• Musicians
• 1 - 100 Employee

• Tour Manager

  • Nov 2001 - Aug 2004

  · Administrated all aspects of the daily operations for 90 members and 20 staff during the 3 month, 15-state nationwide tour by streamlining the itinerary and developing a sound organizational structure. · Increased annual membership by 20% through the development of a recruiting campaign consisting of High School tours, innovative marketing material and increased exposure throughout the country. · Monitored financial activities during national tour and made cost effective decisions to ensure budgets are being met for all food purchases, housing/facility costs, fuel, staff expenses, and performance fees. · Designed and implemented time saving record keeping software programs to track membership information and finances. Ensured that database programs were maintained and accurately kept for staff utilization. · Dealt with itinerary preparation and execution by communicating with various vendors/suppliers, show sponsors, instructed staff and drivers to effectively construct the daily itinerary prior to departure. · Managed transportation logistics for three buses and two semi-trucks which included music equipment and full-service kitchen; coordinated the routing, fueling, travel times, parking and Department of Transportation trip permits to ensure full compliance of state laws. · Coordinated accommodations with show sponsors to ensure adequate facilities for overnight stays, food service, and rehearsals before and during national tour. · Reported to Executive Director regarding key decisions in organizational operations such as hiring of staff, delegating of tasks, finances, scheduling, and vendor/supplier communication. Show less