Experience

HUB (Urban Brands)

• Pakistan
• Retail
• 1 - 100 Employee

• Business Head | HOBO BY HUB

  • Apr 2014 - Present

  •Heading the designing, merchandising, production, QC functions, category distribution/replenishment, marketing, brand coordination and e-commerce departments of HOBO. •Performing key role in setting creative and commercial direction of the brand. •Conducting sourcing and procurement activities, domestically and internationally (Business visits 4 times a year to China) •Leading and developing teams related to various functions under supervision. • Successfully managed to increase sales of HOBO products by 64% in the year when HOBO’s first flagship store was launched and 47% in the second year. Key responsibilities included: o Develop monthly and annual sales, stock & budget forecast for the brand. Forecast future buy plan to define the number of SKUs, quantities, price points, value etc. o Responsible for deciding and managing stock selection, assortment, pricing, drops, consolidation and quality standards. o Actively developing the assortments by designing and sourcing and introducing new products based on customer needs, sales and margin contribution and identifying non performing articles. Analyzing product performance and sale success. o Oversee visual merchandising of the brand and its categories. o Responsible for brand related activities; planning and development of marketing strategies and budget. Monitoring the execution of all the campaigns and promotions. o Responsible for the category function; replenishment, distribution, stock movements etc. o Making regular store visits to assess performance, push sales targets, detect operational problems and follow ups on articles quality and presentations. Conducting and providing direction for training of sales staff. Conduct and analyze market surveys; competitors, customer feedback and studying trends. Show less



Gul Ahmed Textile Mills Limited

• Pakistan
• Textile Manufacturing
• 700 & Above Employee

• Head of Ideas Designer Series Department

  • Apr 2011 - Jun 2012

  •Heading a department of a new product line of Footwear & Accessories •Designing Footwear and Bags •Product Developments , material procurements locally and from foreign markets. •Dealing with different vendors. •Preparing product assortments, costs, pricing, maintaining margins and quality control. •Preparing different marketing, merchandising and inventory control strategies. •Planning number of seasonal launches as per fiscal years target. •Preparing branch wise monthly and yearly quantity and financial targets . •Intensive Research on different markets locally and internationally. •Conducting surveys to analyze new trends and consumer tastes. •Working on different display settings in the branches. •Assessments and evaluation of all branches as per their sales trends. •Coordination with the sales, supply chain , finance and different departments of the company. Show less



Burgundy-Designer Footwear

• Pakistan

• Entrepreneur

  • Jun 2010 - Mar 2011

  •Launched Burgundy-Designer Shoes. •Conceptualized, Designed and Marketed the new brand in Karachi. •Marketing done using Contemporary & Traditional mediums like Face book, SMS and Print Media. •Materials were carefully selected keeping design novelty and durability for the consumers. •Costs kept under control to price the product at competitive prices. •Launched Burgundy-Designer Shoes. •Conceptualized, Designed and Marketed the new brand in Karachi. •Marketing done using Contemporary & Traditional mediums like Face book, SMS and Print Media. •Materials were carefully selected keeping design novelty and durability for the consumers. •Costs kept under control to price the product at competitive prices.