Experience

4/4 Experiences

• India
• Events Services
• 1 - 100 Employee

• Director and Co-Founder

  • Jan 2017 - Present

  Co-Founder and Director at Fourbyfour Experiences Pvt. Ltd. Founded in 2017, 4/4 Experiences is a subculture think tank with roots strongly established in the fields of music, art and pop culture. They strive to push the envelope by producing scaled up immersive experiences and cutting-edge content for brands, festivals, artists, hospitality chains and anyone who is interested in putting up a unique, quality-driven experience. Services offered - Event Management, Brand Activations, Festival Management, Content Creation, Talent Programming, IP Consultancy, Turnkey Project Management Key Projects - Epic Fam Jam, Control ALT Delete, VH1 Supersonic, Bollywood Music Project, Nexa Music, Haq Se, Red Bull Spotlight, BudX, Radio City Freedom Awards, Parx Band Hunt, All About Music, Show less



Control ALT Delete

• United Kingdom

• Founder and Partner

  • Jan 2011 - Present

  Control ALT Delete is a not for profit, completely crowd sourced and crowdfunded series of live shows in the country. It runs on a "pay what you want" model where post recovering the cost of the show all profits are equally split between all artists and accounts made public. Over the years this has become a landmark moment for independent musicians and music fans across the country with this concept garnering critical acclaim and artists and fans love. We aim to give the power back to where it truly belongs and make music accessible to all classes of society and ensure equal access for all. Show less



BAJAAO: Now Go Play!!!

• Business Head - BAJAAO Entertainment

  • Jul 2012 - Jan 2017

  I was equipped with the task of starting a services division at Bajaao.com. The aim was to capitalise on the brand equity of the e-commerce division and create an entity that added a wide range of services to the brand's portfolio. BAJAAO Entertainment is the events and services division of Bajaao. It works primarily as an entertainment agency that creates brand experiences, undertakes event production, programming, artist management, sound rentals, and digital marketing. It also provides acoustic and audio visual consultancy services. Show less



SideStand

• United Kingdom
• IT Services and IT Consulting

• Founder

  • Mar 2010 - Feb 2014

  SideStand, a Talent Management and bookings agency was my first attempt at being an entrepreneur. Our roster included Split, The Lightyears Explode and Dischordian. It's a lesser known fact that Control ALT Delete has its roots in SideStand. SideStand, a Talent Management and bookings agency was my first attempt at being an entrepreneur. Our roster included Split, The Lightyears Explode and Dischordian. It's a lesser known fact that Control ALT Delete has its roots in SideStand.



Rolling Stone

• Musicians
• 1 - 100 Employee

• Assistant Manager

  • Oct 2009 - Jun 2012

  Assistant Manager - Marketing and Activations I was an AM at the marketing and events division of the iconic music and culture magazine, Rolling Stone. We conceptualised and executed IPs in the music and culture landscape of India in association with brands that primarily targeted youth. In my stint at Rolling Stone India I worked on several projects like Harley-Davidson Rock Riders, Ray-Ban Never Hide Sounds, Jack Daniel’s Annual Rock Awards, Rolling StoneMetal Awards among others. Assistant Manager - Marketing and Activations I was an AM at the marketing and events division of the iconic music and culture magazine, Rolling Stone. We conceptualised and executed IPs in the music and culture landscape of India in association with brands that primarily targeted youth. In my stint at Rolling Stone India I worked on several projects like Harley-Davidson Rock Riders, Ray-Ban Never Hide Sounds, Jack Daniel’s Annual Rock Awards, Rolling StoneMetal Awards among others.



Travelport

• United Kingdom
• Information Technology & Services
• 700 & Above Employee

• Corporate Sales Executive

  • Oct 2007 - Mar 2008

  This profile involved B2B sales and relationship management for a portfolio of MICE products. Apart from sales, I indulged in Business Development and Strategic alliances to expand and enrich the product portfolio. This profile involved B2B sales and relationship management for a portfolio of MICE products. Apart from sales, I indulged in Business Development and Strategic alliances to expand and enrich the product portfolio.



Directi

• India
• Technology, Information and Internet
• 400 - 500 Employee

• Business Development Executive

  • Jun 2007 - Sep 2007

  This job entailed business development and client servicing for a range of web products like domain management, web hosting etc. This job entailed business development and client servicing for a range of web products like domain management, web hosting etc.



Barcode Entertainment

• India
• Advertising Services
• 100 - 200 Employee

• Event Manager

  • Jan 2005 - May 2007

  My first stint with IPs, tour management and music business at large. Barcode Entertainment was the entertainment arm of Demonstealer records. We organised limited capacity shows across the country promoting Rock and Metal artists. My first stint with IPs, tour management and music business at large. Barcode Entertainment was the entertainment arm of Demonstealer records. We organised limited capacity shows across the country promoting Rock and Metal artists.