Himanshu P.

Marketing at Issuu
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency

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5.0

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Connor Lee

Himanshu managed performance marketing for Epic across a variety of marketing channels. I worked with Himanshu on several occasions to build out data ingestion systems for performance marketing at Epic. He is extremely responsive which is invaluable for finishing projects on schedule. When any clarifying questions or unexpected issues arose with our marketing partners Himanshu was always able to quickly provide clarity or a path forward.

Tim Manalo

Himanshu has an impressive depth of knowledge for several digital marketing channels and was a great partner to work with. I had the privilege of collaborating with Himanshu specifically on Personal Capital's SEO initiatives, where I observed Himanshu's leadership, analytical, and project management skills. When it came to SEO, he exhibited a strong understanding of the more complex technical SEO concepts, which helped our team prioritize the more impactful initiatives that met the overall goals for the business. We hit some amazing goals while working together, such as greatly improving overall site health to stay compliant with search engines and doubling traffic to the blog, to name a couple. I would highly recommend Himanshu for any team, and I would welcome the opportunity to work with him again.

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Credentials

  • Facebook Social Media Marketing Specialization
    Coursera
    Apr, 2021
    - Nov, 2024
  • Bonds and Fixed Income Mathematics
    Coursera
    Oct, 2020
    - Nov, 2024
  • Advanced Google Ads
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • Excel Skills for Business Specialization
    Coursera
    Oct, 2018
    - Nov, 2024
  • Math behind Moneyball
    Coursera
    Feb, 2018
    - Nov, 2024
  • Business Analytics Specialization
    Coursera
    Dec, 2017
    - Nov, 2024
  • Executive Data Science Specialization
    Coursera
    Nov, 2017
    - Nov, 2024
  • Data Visualization with Tableau Specialization
    Coursera
    Aug, 2017
    - Nov, 2024
  • Valuation and Financial Analysis For Startups Specialization
    Coursera
    Aug, 2017
    - Nov, 2024
  • Business Statistics and Analysis Specialization
    Coursera
    Jul, 2017
    - Nov, 2024
  • Financial Engineering and Risk Management Part I
    Coursera – Columbia University
    Jul, 2017
    - Nov, 2024
  • Essentials of Corporate Finance Specialization
    Coursera
    Feb, 2017
    - Nov, 2024
  • Business and Financial Modeling Specialization
    Coursera
    Jan, 2017
    - Nov, 2024
  • Investment Management Specialization
    Coursera
    Jan, 2017
    - Nov, 2024

Experience

    • United States
    • Technology, Information and Media
    • 100 - 200 Employee
    • Marketing
      • Feb 2023 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Acquisition Lead
      • Aug 2021 - Feb 2023

      Lead and oversee execution and optimization of campaigns with a focus on Paid Search (Google + Bing), Apple Search Ads, Paid Social (Meta, Pinterest), Google Display and Video. Lead and oversee execution and optimization of campaigns with a focus on Paid Search (Google + Bing), Apple Search Ads, Paid Social (Meta, Pinterest), Google Display and Video.

    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Senior Social Media Marketing Manager
      • Mar 2021 - Jul 2021

    • United States
    • Financial Services
    • 300 - 400 Employee
    • Senior Marketing Manager
      • Jan 2019 - Nov 2020

    • United States
    • E-Learning Providers
    • 700 & Above Employee
    • Digital Acquisition Manager
      • Sep 2015 - Jan 2019

      Managed multi-million dollar monthly digital budgets across Facebook/Instagram, Affiliate, Paid Search, and Programmatic. Worked closely with agencies and in-house teams to achieve goals and ROI targets Managed and maintained testing roadmap including AB, Multivariate and Incrementality testing. Managed multi-million dollar monthly digital budgets across Facebook/Instagram, Affiliate, Paid Search, and Programmatic. Worked closely with agencies and in-house teams to achieve goals and ROI targets Managed and maintained testing roadmap including AB, Multivariate and Incrementality testing.

    • United States
    • Financial Services
    • 100 - 200 Employee
    • Online Marketing Manager
      • Aug 2011 - Sep 2015

      Manage Google Search Marketing and Display Campaigns.SEM, SEO, Banner Advertising Manage Google Search Marketing and Display Campaigns.SEM, SEO, Banner Advertising

    • United States
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Senior SEM Analyst
      • Aug 2009 - Jul 2011

      Managed paid search campaigns on Google, Yahoo and Bing. Managed paid search campaigns on Google, Yahoo and Bing.

Education

  • University of Missouri-Columbia
    Masters, Journalism
    2005 - 2008
  • St. Xavier's College
    Bachelors, Physics
    1999 - 2002

Community

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