Experience

MiQ

• United States
• Advertising Services
• 700 & Above Employee

• Marketing Lead - India

  • Nov 2021 - Present

  Leading MiQ's growth marketing strategy in India spanning PR & Media relations, Digital & Content marketing, Events, Product & Partnerships marketing and Employer brand.



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Assistant Manager - Brand, Marketing and Communications

  • Dec 2017 - Oct 2021

  India At EY, I drove the brand marketing & communications for the tech consulting service line across the globe. I'm responsible for executing brand & customer communications strategy, manage marketing channels & develop creative client/brand propositions to position EY as a leading player in the technology consulting market.



Boston Scientific

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Marketing Communications

  • Jun 2015 - Oct 2017

  Gurgaon, India Developing and executing marketing & communications strategy for Boston Scientifics' Global Operations BU by creating unique propositioning elements and implementing projects for communicating the customer value proposition, enhancing brand awareness, customer & business partner communications, increasing content effectiveness, employee engagement, improving metrics & enabling change.



HCL Infosystems Ltd.

• India
• Information Technology & Services
• 700 & Above Employee

• Assistant Manager- Integrated Communications

  • Jun 2013 - Jun 2015

  Noida Area, India 1) Planned & Implemented communications & media relations strategy for all SBUs 2) Led the revamp of social media, websites & ORM strategy to achieve business outcomes. 3) Developed & repurposed content across platforms (websites/online/offline), curated content for social amplification and permeated thought leadership by writing for key leaders. 4) Managed a 360˚business turnaround to re-position HCLI across key strategic stakeholders. 5) Supported Partner Marketing- organized… Show more 1) Planned & Implemented communications & media relations strategy for all SBUs 2) Led the revamp of social media, websites & ORM strategy to achieve business outcomes. 3) Developed & repurposed content across platforms (websites/online/offline), curated content for social amplification and permeated thought leadership by writing for key leaders. 4) Managed a 360˚business turnaround to re-position HCLI across key strategic stakeholders. 5) Supported Partner Marketing- organized blogger meets, supporting a wide-array of distribution & service partners like Lenovo, Hamilton Beach, Dell, Philips etc. 7) Event Management: End-to-end ownership, ideation and execution 8) Played a key role in market entry campaigns in Turkey & Africa for ME tablets.

• Territory Manager - Strategic Alliances

  • Feb 2012 - Jul 2013

  Noida - Strategic alliances, end-to-end business ownership & GTM execution for partners like Google, Symantec, McAfee and Adobe - Managed pricing, rebates and marketing development funds - Business Planning: Growing partner relationship business by driving joint GTM strategy. - Field interlocks for large projects & funnel reporting: ensuring case locking/POCs and presales support rhythm calls with partners with periodic pipeline forecasting - Pricing, Rebate management & bottom line… Show more - Strategic alliances, end-to-end business ownership & GTM execution for partners like Google, Symantec, McAfee and Adobe - Managed pricing, rebates and marketing development funds - Business Planning: Growing partner relationship business by driving joint GTM strategy. - Field interlocks for large projects & funnel reporting: ensuring case locking/POCs and presales support rhythm calls with partners with periodic pipeline forecasting - Pricing, Rebate management & bottom line maximization - Drove company-wide training and resource skilling initiatives for partner products. - Identification & onboarding of new potential partners from a business and competency standpoint– Citrix, Apple and Autodesk.



COMPAREX, a SoftwareOne company

• Switzerland
• IT Services and IT Consulting
• 200 - 300 Employee

• Account Manager

  • Jan 2011 - Dec 2011

  Delhi - Business development & execution of joint GTM strategy for Microsoft - Managing POCs, deal registrations, rebates, MDFs and leveraging partner marketing programs (PMPs) to grow funnel. - Organizing sales and technical trainings, achieving technical resource compliance and ensuring successful and timely completion of POCs. - Grew partner relationship business through interlocks with partner sales and IS teams.



Progressive Infotech Pvt. Ltd.

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Business Development - Solutions

  • Apr 2010 - Dec 2010

  Noida Area, India Served a dual role for business development and managing alliances in technology spheres such as business intelligence, cloud computing, enterprise content management (Sharepoint/HP TRIM) & identity and access management (Oracle IAM). - Managed relationships with Microsoft, Google & HP - Scoping, Proof-of-concepts and demonstrations for ECM/BI solutions - Working on RFPs from GOI and middle-east - Conducting sales enablement sessions for the country sales team



Perfect Relations

• India
• Public Relations and Communications Services
• 200 - 300 Employee

• Management Intern

  • Mar 2009 - May 2009

  Assisted the Tech Practice team on PR strategy and execution for accounts such as Dassault Systemes, Polycom, NEC India, Crimson Logic and Aksh Optifibre. The other side of my work encompassed industry intelligence, reputation management, and analyzing PR evaluation models and perception audits. New business development initiatives driven to expand the clientele, resulting in the inclusion of Subex, One97, Acer and Comverse.



HCL Infosystems Ltd.

• India
• Information Technology & Services
• 700 & Above Employee

• Summer Internship

  • Jun 2006 - Jul 2006

  Being a part of the New Installations Group (NIG), my assignment was to understand & assist in the design, setup, configuration and maintenance of LANs in various government and defense establishments.