Experience

UCWeb Inc.

• China
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Operations Analyst - Alibaba

  • Jul 2018 - Present

  ● A key member of the Home team which is responsible for multiple operations for all big calendar events of the year across the various beats and channels. I manage varied content type on daily basis which even includes special pages which are in liaison with our top CP partners. ● I manage a team of category and LBS members for day-to-day content operations and assigning calendar event tasks. I take key business decisions and strategise operational tasks to achieve the set targets. ● Managing all content operations on browser Homepage while ensuring the tone and voice policy standards of the company are met daily. ● Analysing data on daily/weekly/monthly basis to understand the news dynamics, impact of an event and user habits all the while enabling machine learning. ● I thoroughly examine big events to create hastags and key search queries from the user behaviour for greater impact on data. ● Managing all internal and external campaigns on operational front for various channels for the browser, including the Homepage. ● Similar to my previous organizations, the current role also requires sharing ideas with the team to increase the user engagement and to grow the user base while trying to increase HAU and MUA with existing non-active users. ● Good knowledge of various digital platforms and easy adaptability of new CMS platforms Show less



DB Digital

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Deputy Editor

  • Aug 2016 - Mar 2018

  ● Generating original content for the website across various beats including Tech and Automotive ● Interaction with external Agencies like PR agencies, media monitoring agencies, advertising agencies, event management companies ● Periodic engagement with media houses and media partners (Afaqs, Campaign India, Ad Gully, Exchange4Media etc) for brand and event promotion ● Tracking breaking news developments and monitoring competition on big events as well as daily ● Contributing towards sessions, Page Views and Unique Views growth ● Generating web content, B2B collateral and promotion of brand/content/event across social media platforms to drive maximum engagement ● Having a bank of contact of senior journalists and publications of importance and key influencers within the community ● Content development and editing press release, articles, FAQS, briefing documents, etc. and maintenance of this knowledge repository Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Assistant Editor

  • Aug 2015 - Aug 2016

  ● I was a key member of the news team where I was responsible for curating news content for the website (msnindia.com) from the local and global partners at my disposal. ● My role required choosing topics, copy-editing news and articles, and ensuring editorial content does not violate local policy. ● With keen interest in Auto Sector, I oversaw the entire content related to autos on the website. ● The role required sharing ideas with the team to increase the user engagement and to grow the user base, while trying to get the users of a new genre on board. ● Looking after the social promotion of the content across all the verticals of the website. ● Liaising with our partners for a particular content-type request. ● Working diligently keeping the editorial calendar in mind for a better preparation of an eventful day beforehand. ● Giving high-value to quality over quantity and ensuring that all targets, in terms of user traffic and budget, are met. Show less



Zee Media Corporation Limited

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Correspondent

  • Mar 2013 - Jul 2015

  ● I was responsible for writing and editing news stories with accuracy and headlining and making them live on the website, i.e zeenews.india.com - using Content Management System (CMS). ● I handled stories from our TV channel, developing stories fast from breaking news and publishing the story error-free and placing the stories on the website's homepage according to their relevancy. ● Live Coverage/Updation of important events such as election campaign rallies, important speeches, polling and other news events and incidents. ● I monitored various agencies, news channels, websites to keep track of developments and stories. ● My role here also includes selecting story and copy editing and producing other news content catering to a wide variety of readers/viewer. ● I also supervised other teams and coordinate with their team leads for making and placement of the stories which is likely to generate good traffic for the website. ● Co-ordination with, Zee Business, Zee Graphics, Zee Spice, Zee Cricket & Zee Interactive teams for news, updating scrolls and tickers. ● I give inputs during the development of new micro-websites and special sections for important events. ● Coordinate with television assignment team for election coverage. ● Social Media promotion of news stories ● Keeping a tab on Google trends Show less



CNN-News18

• India
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Copy Editor

  • Feb 2011 - Feb 2013

  ● Editing/rewriting news stories with accuracy and headlining and making them live on the website using Content Management System (CMS). ● Developing a story fast from breaking news and making of creative pictures galleries. ● Selecting stories from national and international news agencies. ● Monitoring various agencies, news channels, websites to keep track of developments and stories. ● Coordinating with designers while designing page layout and selecting visual. ● Handling stories from TV (CNN-IBN) rundown. Show less



HT Media Ltd

• India
• Media Production
• 700 & Above Employee

• Video Journalist

  • Nov 2010 - Feb 2011

  ● Producing Videos for HindustanTimes.com, Editing, Reporting, Camera handling. ● Done Several Pod cast for Multimedia Department. ● Coordinating with the webdesk. ● Producing Videos for HindustanTimes.com, Editing, Reporting, Camera handling. ● Done Several Pod cast for Multimedia Department. ● Coordinating with the webdesk.



Pioneer Newspaper

• Features

  • Jul 2010 - Oct 2010

  ● Working on stories: The key responsibility of my job was to write for the feature section of the paper namely, Vivacity. I used to write feature stories covering majorly art, entertainment & fashion. On all I collected 8 by lines for the same period. Besides working on stories, I also used to write captions and quirky one-liners for the stories. ● Assisting the editorial team: I used to assist the editorial team in their day to day endeavours. The team delegate their responsibilities to me and I make sure that I complete them to the best of my ability. ● Researching material: I used to undertake market research for stories that are featured in the paper. I researched materials for the stories through the internet and also talk to veterans in their field. While for the secondary research, I relied on the internet but I did cross- check all the information with the veteran. ● Coordinating with Public Relation: Another aspect of my job was to coordinate with public relations executives for the events & story inputs. Show less