Experience

Leap Scholar

• India
• Education Administration Programs
• 300 - 400 Employee

• Associate Program Manager

  • Jan 2023 - Present



Testbook

• India
• E-Learning Providers
• 700 & Above Employee

• Category Manager

  • Apr 2022 - May 2023

  Managed & drove growth for Professional Skills Category and built it as a new vertical- “Skill Academy by Testbook”1. Witnessed 100% growth MoM in active users; Received Star Performer award in recognition of achieving the highest standards of excellence2. Lead the strategy, vision and execution for several marketing events and campaigns to acquire new users for Skill category over a period of 5 months that led to new users growth from 3339 to 79k todayAs Product Marketing manager,Lead Nurturing: Maintained activity, lead generation and revenue through Intercom Bots for 72+ live courses by experimenting different copies, Bot persona, tagging, in turn increasing the revenue by 38%Influencer Marketing: Guided and supervised two interns directly for Influencer marketing to promote multiple courses, brand awareness and building user reviews on YouTube with an average ROI of 1.1 Show less

• Associate Category Manager

  • Jul 2021 - Mar 2022

  1. Lead generation: Coordinated with multiple teams to enhance quality of existing marketing collaterals like Demo Videos, Course Curriculum, hence increased average daily lead generation through Demo Videos from 1900 to 3300 2. Lead Interaction: Reviewed user journey to enhance user experience, in turn increasing the overall interactions on page by 19% in a month 3. New Marketing Collaterals: Produced new marketing collateral- “Selections PDF” and worked on placement, positioning of the collateral in the product & in marketing communications to generate 1225 high-intent leads with CVR as 4% in the month it was launched Show less



Droom

• India
• Internet Publishing
• 200 - 300 Employee

• Product Development Intern

  • May 2020 - Jun 2020

  Home page Optimization of Droom.in- Both Website & M-site ·Data driven market research of 40+ companies, identified major touch points to simplify the Buyer Journey ·Reviewed consumer journey data for buyer journey inference and recognized consumer psyche for purchase ·Analysed user journey consistently for a period of 2 months across marketplace, iterated enhancements over sprints for minimizing clicks and optimizing user experience on site (Agile methodology) ·Categorized space allocation and outlined a Feedback Mechanism- (Blueprint and further Plan of Action) ·Designed intuitive and user-friendly UI/UX process flows and wireframes for best Customer Experience ·Gap Analysis of 20+ Landing Pages according to the key metrics associated with making a purchase decision Show less