Experience

kapok

• Hong Kong
• Retail
• 1 - 100 Employee

• Visual Merchandising Manager

  • Apr 2022 - Present

  - Create and manage display planning, set up support during monthly window change - Coordinate 3rd party brands collaboration projects - Oversee all visual design projects, from conception to delivery - Liaise between HQ and local markets on VM matters - Consolidate reports, presentations to management team and HQ - Manage and monitor new store openings, renovation projects, pop-up stores, event setup etc - Create and manage VM guidelines and other visual tools - Regular store visits to ensure VM standards; manage brand and store images - Manage visual merchandising budget Show less



純粹食所 That's it Production Limited

• Hong Kong SAR

• Freelance Brand Consultant

  • Feb 2021 - Mar 2022

  - Establish brand identity and set the brand’s voice and tone - Conduct and analyze market and consumer research to assist in developing effective brand and product strategy - Graphic design (online and offline materials) from concept, creative to artwork - Responsible for In-store display, fixtures, check-in spot. - Shop design and decoration - Space design for events such as workshop, weekend markets - Art direction and planner of the shooting and video project - Photo shooting and editing for social media visual - Packaging design for Food, Beverage and Festival gift box - Menu and food plating design - Provide training for front line and kitchen staff Show less



I.T

• Retail
• 500 - 600 Employee

• Assistant visual merchandising manager, Zadig & Voltaire

  • Mar 2019 - Feb 2021

  Visual Merchandising- Follow guidance from Headquarter on design of all window design, display props and interpret materiality, size and quantity based on Asia’s needs- Support local VM Specialists in understanding and sourcing of all props & materials- Visit stores regularly to maintaining the corporate standards and brand image, set up in-store visual merchandising and implementation- Communicate the corporate philosophy to sales staff and to implement the comprehensive training programme- Oversee China VM team to ensure all VM related is aligned with Headquarter- Guide China VM team and provide training on regular basis- Trip to China for new stores opening support and shop visit- In charge of Annual budget control Marketing- Assist on visual material support including photo shooting and graphic- Responsible for GWP from concept, creative to artwork- Provide suggestion and support for marketing event- Design for Live streaming studio set up and provide on-site VM supportOthers- Regular meeting with brand team to ensure team direction is aligned- Work closely with buying team for in hand-selecting merchandise that embodies each stores needs- Work closely with sales team to maximize sales Show less

• Assistant visual merchandising manager, IZZUE, B+AB, 5cm, tout à coup, MiniCream

  • Oct 2018 - Mar 2019

• Visual Menchandising Supervisor, IZZUE, B+AB, 5cm, tout à coup, MiniCream

  • Jul 2017 - Mar 2019



Sitoy retailing limited

• Hong Kong

• Visual Merchandiser, Tuscans, Kenneth Cole, Bruno Magli

  • Apr 2016 - Jul 2017



I.T

• Retail
• 500 - 600 Employee

• Assistant Visual Merchandiser, IZZUE

  • Jun 2013 - Feb 2015