Marketing Manager

• May 2022 - Present

Darling’s Auto Group represents fourteen automotive brands, with eight dealerships located in Ellsworth, Bangor, Augusta, Newport, and Brunswick. Serving Maine since 1903, now a 4th generation business employing over 500 people, Darling’s has been one of the Best Places to Work in Maine for eight years running. It’s not just our slogan, we’re sure of it… You’ll do better at Darling’s. To learn more about Darling’s Auto Group, please visit www.darlings.com Darling’s Auto Group represents fourteen automotive brands, with eight dealerships located in Ellsworth, Bangor, Augusta, Newport, and Brunswick. Serving Maine since 1903, now a 4th generation business employing over 500 people, Darling’s has been one of the Best Places to Work in Maine for eight years running. It’s not just our slogan, we’re sure of it… You’ll do better at Darling’s. To learn more about Darling’s Auto Group, please visit www.darlings.com

Founder, Author, Illustrator

• Apr 2019 - Present

Binding Tales began in 2019 with the creation of interactive paperback children’s books that inspire and lead young authors (ages 5 and up) with guided composition and illustration prompts. A child’s imagination and the written words of some of their earliest composition pour onto the pages of their very own storybook, instantly preserving their masterpiece in a format you’ll keep and cherish forever! As 2020 arrived, I found myself easing stress by felting more and more. Figuring out how to successfully BE in a life and world rocked by the pandemic has required intentional grounding and a commitment to finding, making, and experiencing joy. On our quiet, sloping hillside tucked into the woods of central Maine, a woodland fairyland named Lichendia® has come to life. The magic is real, as long as you believe. As our library of books, products, kits, and classes continue to grow, our family would be honored to share in your creative journey! Show less

Owner

• Jan 2014 - Present

Accomplishments In 2020 I worked with the owners of a Wrinkle in Thyme farm to successfully build and launch their first eCommerce store (using Shopify) in response to market shifts in the wake of the COVID-19 pandemic. In 2019 I worked with Movement Matters to build and launch a new website that has positioned this Feldenkrais practitioner to now record, package and post her virtual classes as recorded products for sale on her WordPress website. I've written my first book and self-published in December 2018! Marketing For Rookies is for the aspiring in-house marketing professional, helping them elevate their skillset and catapult from marketing rookie to rockstar! 2014 - Successfully launched a startup business, Live. Work. Play. Maine, and built a client base of small to mid-size businesses across multiple sectors. This LLC consulting business was a full-time operation for two years. Responsibilities and Key Services Marketing Consulting Public Relations Consulting Graphic and Website Design Digital Marketing - SEO, SEM, PPC, Digital Display, Social Media Management Videography and SEO Video Implementation Vendor Relationship Management Strategic Human Resource Consulting Financial Management Show less

Senior Marketing Specialist

• Dec 2021 - Jun 2022

Practice Manager

• Jan 2020 - Dec 2021

Marketing Manager

• Mar 2018 - May 2019

I built the marketing and communications position from the ground up, designing strategy and campaigns in support of a seven-member sales team. Accomplishments Consistent monthly increase in site traffic year/year of 101% +users/month over a 6 month period (July-Nov), New users up 107% + and pageviews up 52% + over the same period. Consult form conversion of 6% and 40 qualified in market leads generated in 6 months. Consistent increase in blog traffic year/year of 204% +users/month over a 6 month period (July-Nov), Unique page views up 147% + and exit down 19% + over the same period. Search marketing campaign, with landing page design and a strong call to action has created a consistent inbound lead generator, fueling $30k in new revenue over 5 months, with straight line attribution. Enhanced the client experience through consistent use of brand standards across media and platforms for both internal and external stakeholders. Show less

Director of Planning & Marketing

• Nov 2015 - Aug 2017

Accomplishments Fully integrated the St. Mary's brand identity across the digital space, improving the user experience and significantly increasing market penetration through SEO-SEM, geo and demo-targeted digital display ads, AdWords, paid and organic social, video, and audio marketing. Successfully branded and promoted the relocation of a specialty practice with remarkable results of a digital and radio campaign in the 12 months following. The practice has more than doubled in size and growth projections are strong. Sixty-seven professional videos were produced over 18 months, including a brand story video, provider and staff profiles, recruitment videos, health education videos in English as well as Somali, and an employee recognition program video. Videos were embedded on the St. Mary's website and drove the remarkable increase in social engagement and online testimonials. Transformed internal communication channels to more effectively reach employees, patients and guests of the health system. Primary channels include employee e-news - Insights (redesign via Constant Contact), the launch of an internal CEO podcast - the St. Mary's Broadcast, and the launch of 20 digital signs across the health system. Show less

Marketing Manager

• May 2015 - Nov 2015

Accomplishments Established consistent communication and business development plans with general managers of service centers across three states, leading to the successful achievement of corporate revenue goals by year-end. I broke the mold and traveled to each service center on a regular basis to work with them to help meet shared goals. Icing on the cake came to fruition when we planned and then distributed branded employee parkas from LL Bean. This was a huge win with technicians in the field! I also brought a local photographer on-site for corporate headshots for the executive team and managers, it was great! Responsibilities Lead Generation, Broadcast Media, Advertising, Content Generation, Collateral Development, Vendor Management, Website Management, Digital Marketing (Paid Search, SEO, Email Marketing, Social Media, Local Listings), Call Tracking Metrics, Graphic Design, Client Retention Programs, Strategic Business Analysis Show less

Director of Marketing and Business Development

• Oct 2007 - Apr 2014

Accomplishments First-year annual billings of new client acquisitions increased 375% from 2007 to 2014. Doubled+ the size of the audit department, acquiring significant nonprofit audit clients. Launched a successful rebrand of the firm's corporate identity. Served on the executive management team, ultimately resulting in successful shareholder succession. Responsibilities Marketing Strategy - New and Traditional Media Media Buys Growth Strategy Business Development Coaching Client Acquisition & Retention Business Development Proposals Digital Marketing Event Management Public Relations and Corporate Giving Building Strategic Alliances Throughout the Community and Industry Sectors Manage Employee Application and Interview Process Design & Implement Employee Review Process, Including 360̊ Reviews Initiate & Support Corporate Culture Initiatives Design & Facilitate Annual Corporate Retreat Show less

owner & artist

• Jun 1996 - Jun 2013

Early years of my fine art career ~ art creation, client acquisition & relationship management, financial management, marketing Early years of my fine art career ~ art creation, client acquisition & relationship management, financial management, marketing

Marketing Director

• Nov 2005 - Oct 2007

AccomplishmentsLeveraged partner co-op advertising programs through Microsoft and Cisco.Launched the first company website.Planned and executed a successful partner event, bringing vendors to the local market to meet face to face with clients and prospects. Partners included Microsoft, Cisco, Viewsonic, DELL +

Administrative Assistant

• Feb 2005 - Nov 2005

What started as a front desk administrative reception position quickly blossomed into a career path in marketing.