Experience

Freshmade

• United States
• Design
• 1 - 100 Employee

• Director of Projects

  • Jun 2022 - Present

• Senior Project Manager

  • Jan 2019 - Present



The Institute for Rapid Resolution Therapy

• United States
• Mental Health Care
• 1 - 100 Employee

• Director of Marketing, Contractor

  • Sep 2016 - Mar 2017

  Worked directly with President of the company to develop marketing strategy to improve brand awareness, promote private practice, and grow attendance at company events Managed Social Media content across Facebook, Twitter and LinkedIn to improve brand engagement Designed and distributed promotional materials, email campaigns, and newsletters that reinforced overall brand vision Created and managed Google Ad campaign to increase website traffic and attract new business… Show more Worked directly with President of the company to develop marketing strategy to improve brand awareness, promote private practice, and grow attendance at company events Managed Social Media content across Facebook, Twitter and LinkedIn to improve brand engagement Designed and distributed promotional materials, email campaigns, and newsletters that reinforced overall brand vision Created and managed Google Ad campaign to increase website traffic and attract new business prospects Audited company workshops and training events to evaluate return on investment and most profitable sites Show less Worked directly with President of the company to develop marketing strategy to improve brand awareness, promote private practice, and grow attendance at company events Managed Social Media content across Facebook, Twitter and LinkedIn to improve brand engagement Designed and distributed promotional materials, email campaigns, and newsletters that reinforced overall brand vision Created and managed Google Ad campaign to increase website traffic and attract new business… Show more Worked directly with President of the company to develop marketing strategy to improve brand awareness, promote private practice, and grow attendance at company events Managed Social Media content across Facebook, Twitter and LinkedIn to improve brand engagement Designed and distributed promotional materials, email campaigns, and newsletters that reinforced overall brand vision Created and managed Google Ad campaign to increase website traffic and attract new business prospects Audited company workshops and training events to evaluate return on investment and most profitable sites Show less



Course5i

• United States
• Business Consulting and Services
• 700 & Above Employee

• Research Analyst

  • Oct 2014 - Jan 2016



Landor

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Client Manager

  • Jul 2012 - Sep 2014

  -Led the strategic development and creative execution on a range of Kraft brands including Ritz, Planters, Sour Patch Kids, Crystal Light, Capri Sun, and Country Time -Performed category audits in beverage space for brands including Gevalia and Capri Sun to uncover opportunities within the category and new product positioning -Managed $2 million Procter & Gamble Global Air Care client relationship -Led internal team to continuously deliver creative designs based on innovative thinking… Show more -Led the strategic development and creative execution on a range of Kraft brands including Ritz, Planters, Sour Patch Kids, Crystal Light, Capri Sun, and Country Time -Performed category audits in beverage space for brands including Gevalia and Capri Sun to uncover opportunities within the category and new product positioning -Managed $2 million Procter & Gamble Global Air Care client relationship -Led internal team to continuously deliver creative designs based on innovative thinking and consumer insights -Analyzed brand positioning and consumer research to develop breakthrough innovation ideas -Developed and reinforced brand strategy through formation of Brand Architecture and Brand Theme across several brands

• Client Associate

  • Oct 2010 - Aug 2012

  -Managed client expectations and developed key client relationships to further grow the Kraft portfolio -Coordinated multiple design projects from concept through delivery across brands including Ritz, Sour Patch Kids, Crystal Light, Capri Sun, Country Time, MiO and Gevalia -Maintained client budgets ensuring efficient and timely delivery of initiatives -Generated forecasting for annual revenue targets and progress toward goals -Handled day to day interaction with client and… Show more -Managed client expectations and developed key client relationships to further grow the Kraft portfolio -Coordinated multiple design projects from concept through delivery across brands including Ritz, Sour Patch Kids, Crystal Light, Capri Sun, Country Time, MiO and Gevalia -Maintained client budgets ensuring efficient and timely delivery of initiatives -Generated forecasting for annual revenue targets and progress toward goals -Handled day to day interaction with client and collaboration among internal team -Collaborated with other agency partners and across offices within the Landor network



FactSet

• United States
• Financial Services
• 700 & Above Employee

• Account Executive

  • Nov 2009 - May 2010

  -Project Manager for roll-out of FactSet application to over 500 new users worldwide at newly merged client -Ensured customer satisfaction and managed accounts totaling $7 million across Southeast region -Recognized for ranking in top 10% in company-wide initiative to upgrade all users to newest software -Increased client usage by 30% by implementing monthly newsletter and marketing campaign

• Investment Banking Consultant

  • Oct 2007 - Nov 2009

  -Led training sessions of up to 200 individuals on FactSet software and financial analytics -Reduced client costs by $50,000/yr by creating process to automatically update research firms’ coverage lists and ratings whereby eliminating the need for an individual to manually make these changes -Saved client on average 10 hours per week by implementing process to rebalance portfolios based on price and number of shares