Experience

AEON Credit Service (Asia) Co., Ltd.

• Hong Kong
• Financial Services
• 1 - 100 Employee

• Manager, Branding Department, Marketing Division

  • May 2022 - Present

  - Oversee new and ongoing marketing and advertising activities - Develop strategies and managing marketing campaigns across both ATL and BTL platforms - Align the company around the brand’s direction, choices and tactics - Monitor market trends, research consumer markets and competitors’ activities - Analyze the success of marketing campaigns and creating reports - Supervise advertising, relevant design and other forms of marketing to maintain consistency in branding - Collaborate with external and internal stakeholders across multiple departments - Manage budgets allocation with Senior Manager Show less



Haac Ltd

• Hong Kong
• Professional Training and Coaching
• 1 - 100 Employee

• Senior Training Officer

  • Jul 2021 - Apr 2022

  - Facilitate and host different types of training for many corporations, including major brands and international enterprises. - Facilitate and host in both physical and virtual training programs. - Be professional consultant by using experiential methodology to organize the team building workshops for clients. - Manage a team of 2 and a group of associate trainers. - Facilitate and host different types of training for many corporations, including major brands and international enterprises. - Facilitate and host in both physical and virtual training programs. - Be professional consultant by using experiential methodology to organize the team building workshops for clients. - Manage a team of 2 and a group of associate trainers.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Associate Trainer

  • Sep 2018 - Jun 2021

  - Facilitate and host different types of training programs. - Facilitate and host different types of training programs.



Mix Well Travel Limited

• Marketing Manager

  • Apr 2017 - Sep 2018

  - Destination marketing, PR promotion. - Promote Japanese Prefectures in Hong Kong market and communicate with relevant Media and over 10 Bloggers for Advertising, Editorial and FAM Trip issues. - Manage social media accounts for company and the represented Prefectures. Ideas provision for year round promotion for Prefectures in Japan. - Host B2B and B2C events. - Participated in Media trip / FAM trip. - Co-ordinated with designer to generate Artworks for Advertisements. - Preparation for the exhibition. Manage a team of 6 including senior executives and executives on marketing fields. Show less



Mobile Media Limited

• United Kingdom

• Sales and Marketing Manager

  • Aug 2015 - Oct 2016

  - Pitched and serviced key accounts such as DFS, HKTDC, Sun Hung Kai, Carrefour, Heifer and Hop Hing Oil. - Responsible for the preparation of creative concept as well as the execution of various digital marketing projects. - Communicate with Beijing IT production team regarding technology feasibility of concept, design and development coordination, as well as aftersales troubleshooting. - Successfully negotiated cooperation deals with over 50 licensors across Asia. - Highly familiar with the contractual terms and approval process of the licensing industry. - Setup and maintenance of social media accounts for key products of the company. - Organized multiple WeChat social media marketing campaigns that attracted over 300K participants. Show less



CEL Technology Limited

• Assistant Business Manager

  • Mar 2012 - Jun 2015

  I am responsible to develop relationships with oversea customers, to organize marketing plans such as trade fairs, press conferences and sales and promotion plans for both company and products. To organize to attend oversea trade shows – IFA 2013 in Berlin, Germany; CeBIT 2014 in Hannover, Germany; CommunicAsia 2014 in Singapore; Bett 2015 in London, UK; TCT Asia in Shanghai, China, etc. To have business trips to meet oversea customers. To co-ordinate with factory in China about the production plan and shipment schedule. To communicate with engineer and factory about product development. To work with designer for marketing materials. Show less



Youth Mobility Scheme

• N/A

  • Dec 2010 - Jan 2012

  Worked in the UK for different jobs such as Lloyds Banking Group to deal with fixed accounts, take away shop, etc. Worked in the UK for different jobs such as Lloyds Banking Group to deal with fixed accounts, take away shop, etc.



City University of Hong Kong

• Hong Kong
• Higher Education
• 700 & Above Employee

• Technical Assistant

  • Aug 2010 - Dec 2010

  I provided general clerical supports, assisted administrative works and assisted organizing conferences, events and meetings for General Office of the Department of English I provided general clerical supports, assisted administrative works and assisted organizing conferences, events and meetings for General Office of the Department of English