• Apr 2022 - Present

• Jun 2021 - Apr 2022

FIT:MATCH is a B2B2C technology platform that enables apparel brands to match their customers with the best-fitting products. The Company’s patented algorithms derive a shopper’s 3D body shape using augmented reality, to make personalized product recommendations in hard to fit categories. The first-of-its-kind SaaS platform is designed to eliminate brands’ and consumers’ questions about fit in order to drive conversion and loyalty, while reducing returns.

Brand Marketing Consultant + Freelance Writer

• Nov 2020 - Jun 2021

Projects: Select World – Los Angeles, CA - Hired on a consultative basis to develop a 360-marketing plan for Wella Professionals Spring 2021 haircare collection using campaign assets to garner awareness, engagement and education from in-store and online activations • Provided expertise on digital marketing strategy launch focused on growing the user base by leveraging market data, consumer behavior trends and viral social moments Trends Publishing – Phoenix, AZ - Writes and edits custom editorial content including long-form articles for Trends, a top lifestyle publication in Phoenix • Strategically designs content around relevant and engaging news for the target audience in tandem with graphic design counterpart Show less

• May 2019 - Oct 2020

• Established the industry-leading growth marketing program that targeted the world’s most prominent and sophisticated customers through high-touch engagement opportunities with global brand partners• Negotiated international partnerships across France, Italy and the U.K. which encompassed ~40% of the program’s revenue• Executed brand-defining B2B campaigns that embodied Saks’s narrative, highlighting the footprint and innovation• Ideated, conceptualized and executed Saks-centric experiences that impacted overall brand health, increased long-term customer loyalty and growth in market share Show less

• Oct 2017 - May 2019

• May 2017 - Nov 2017

• Nov 2015 - May 2017

• Launched 2,000+ event marketing campaigns nationwide resulting in an average annual revenue of ~$19.7M • Partnered with production agencies on concept innovation, design elements and adhering to industry trends• Managed relationships with 250+ brand partner accounts stay on top of macro consumer trends and support heritage brands• Created joint marketing programs with merchants to leverage upcoming product launches, sponsorships or campaign collabora-tions ensuring necessary marketing and eCommerce goals are exceeded Show less

• May 2016 - Oct 2016

• Curated copy for Saks social media posts and guided creative strategy to ensure the tone and voice of Saks are implemented• Managed editorial calendar and post schedule for content to run on social channels• Provided content recommendations on a weekly basis based on engagement benchmark data

Account Assistant

• Sep 2014 - Nov 2015

• Supported various corporate accounts by executing a myriad of product launches, building media materials, generating media coverage, hosting media events and participating in new business strategy • Crafted digital measurement tools for success that enhanced media coverage and brand performance • Supported various corporate accounts by executing a myriad of product launches, building media materials, generating media coverage, hosting media events and participating in new business strategy • Crafted digital measurement tools for success that enhanced media coverage and brand performance

Public Relations Intern

• Jan 2014 - May 2014

Public Relations Intern

• Sep 2013 - Dec 2013

Public Relations Intern

• Jan 2013 - Aug 2013

Editorial Intern

• Jan 2012 - May 2012